Lexi Zheng
Digital Marketing Associate at Cordx Inc- Claim this Profile
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Bio
Experience
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CorDx
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United States
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Biotechnology Research
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1 - 100 Employee
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Digital Marketing Associate
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Feb 2021 - Present
-Managed Google Ads campaigns include keyword search and landing page design, improving search engine rankings and increasing website traffic by ten times.-Identified target customer segments and built sales pipeline by email marketing, gained 2 potential high-end customers.-Lead cross-functional and cross-geographical teams to build the company’s official website by WordPress (www.cordx.com &www.jtests.com).- Reported market changes, competitors’ movements, KPIs of marketing campaigns and regulatory requirements to Chief Executive, ensuring marketing activities align with the company’s goals.- Using Excel to perform data analysis( ROI, CPC, etc.) to aid in the development of strategies. Show less
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Regulatory Affairs Associate
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Feb 2021 - Present
-Lead the team in developing, implementing and auditing of ISO 13485 quality management system- Assisted in FDA EUA and CE marketing application for IVD medical device- Interacted with cross-functional departments and external companies to provide regulatory guidance.- Wrote and /or edited submission documents using regulatory templates, ensuring documents and system are compliance with all relevant ISO and FDA regulatory requirements- Contacted external partner to implement new quality management software, helping company systematize and streamline quality management procedure. Show less
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Broadhead Analytics
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United States
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Software Development
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1 - 100 Employee
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Market Analyst
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Oct 2020 - Nov 2020
-Collected food prices and volumes data to figure out how does the recent pandemic affected food trends. - Used Excel to create geographic heat maps to visualize food market trends, helping in decision making. - Analyzed New York’s real estate sales data in the past 12 months by python, helping clients in investment opportunities. - Identified areas with the most frequent sales and average prices, present results to the team leader. -Collected food prices and volumes data to figure out how does the recent pandemic affected food trends. - Used Excel to create geographic heat maps to visualize food market trends, helping in decision making. - Analyzed New York’s real estate sales data in the past 12 months by python, helping clients in investment opportunities. - Identified areas with the most frequent sales and average prices, present results to the team leader.
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Education
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Washington University in St. Louis
Master of Science - MS, Customer Analytics -
University of Colorado Denver
Bachelor's degree, Economy -
China Agricultural University
Bachelor's degree, International trade