Lewis Dormer
Digital Analytics Insight & Optimisation Lead at YPO- Claim this Profile
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Bio
Joanna Carter Tipton MA
Lewis is a great digital marketer that has an innate sense of curiosity and drive to learn. With just 10 months at Smart Insights, he managed to completely overhaul the email marketing strategy; introducing a higher level of segmentation, testing new designs and messaging, and getting fantastic results. Lewis is highly data-driven and has excellent data analysis skills as well as marketing know-how. He is a big believer in making changes for the right reasons and his understanding of data really supports this. It has been an absolute pleasure working with Lewis and he quickly made himself an indispensable member of the team.
Joanna Carter Tipton MA
Lewis is a great digital marketer that has an innate sense of curiosity and drive to learn. With just 10 months at Smart Insights, he managed to completely overhaul the email marketing strategy; introducing a higher level of segmentation, testing new designs and messaging, and getting fantastic results. Lewis is highly data-driven and has excellent data analysis skills as well as marketing know-how. He is a big believer in making changes for the right reasons and his understanding of data really supports this. It has been an absolute pleasure working with Lewis and he quickly made himself an indispensable member of the team.
Joanna Carter Tipton MA
Lewis is a great digital marketer that has an innate sense of curiosity and drive to learn. With just 10 months at Smart Insights, he managed to completely overhaul the email marketing strategy; introducing a higher level of segmentation, testing new designs and messaging, and getting fantastic results. Lewis is highly data-driven and has excellent data analysis skills as well as marketing know-how. He is a big believer in making changes for the right reasons and his understanding of data really supports this. It has been an absolute pleasure working with Lewis and he quickly made himself an indispensable member of the team.
Joanna Carter Tipton MA
Lewis is a great digital marketer that has an innate sense of curiosity and drive to learn. With just 10 months at Smart Insights, he managed to completely overhaul the email marketing strategy; introducing a higher level of segmentation, testing new designs and messaging, and getting fantastic results. Lewis is highly data-driven and has excellent data analysis skills as well as marketing know-how. He is a big believer in making changes for the right reasons and his understanding of data really supports this. It has been an absolute pleasure working with Lewis and he quickly made himself an indispensable member of the team.
Experience
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YPO
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United Kingdom
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Business Supplies & Equipment
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200 - 300 Employee
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Digital Analytics Insight & Optimisation Lead
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Jun 2021 - Present
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Gear4music Ltd.
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United Kingdom
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Retail Musical Instruments
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100 - 200 Employee
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User Experience Specialist
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Dec 2020 - Jun 2021
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Smart Insights
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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Apr 2019 - Dec 2020
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Wrigleys Solicitors
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United Kingdom
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Law Practice
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100 - 200 Employee
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Data Administrator
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May 2018 - Mar 2019
My role at Wrigleys required carrying out website analysis and making SEO-driven changes to the site (with consideration for UX design). I also gained a broad understanding of the implications of GDPR in business through the implementation of a firm-wide approach to e-marketing. My role at Wrigleys required carrying out website analysis and making SEO-driven changes to the site (with consideration for UX design). I also gained a broad understanding of the implications of GDPR in business through the implementation of a firm-wide approach to e-marketing.
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DAZN
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United Kingdom
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Spectator Sports
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700 & Above Employee
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Editorial Assistant
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Aug 2017 - May 2018
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University of Leeds
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United Kingdom
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Higher Education
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700 & Above Employee
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Undergraduate Student
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Sep 2013 - Jun 2017
BA Hons French - 2.1 BA Hons French - 2.1
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College Jean-Zay and College Michelet, Lens, France
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Lens, France
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English Language Assistant
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Oct 2015 - Apr 2016
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Education
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2013 - 2017
University of Leeds
Bachelor of Arts (B.A.), French Studies
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