Experience

Scanasia Overseas Inc.
• Dairy Product Manufacturing
• 1 - 100 Employee
• Area Sales Manager

  • Jul 2018 - Present


Peerless Products Mfg. Corp.

• Regional Sales Manager

  • Jan 2017 - Feb 2019

• Area Sales Manager

  • Feb 2016 - Jan 2017

  GT Channel



Peerless Products Manufacturing Corporation

• Philippines
• Manufacturing
• 1 - 100 Employee

• Key Account Manager

  • Nov 2013 - Jan 2016

  > Generates sales and contributes to the market share and distribution targets of the company through Sales Activation/Program (Planning, Execution, Monitoring & Evaluation), Sales Target achievement and competitive merchandising execution of the assigned accounts. > Maintains and improve good business relationship to accounts personnel. > Manage Accounts receivables and partial payments. > Manage direct reports to establish team effort in achieving common objectives. > Plan, initiate and further improve business development activation to ensure demand. > Manage accounts ICO (Stocks Push & Pull Principle). > Ensure vertical and horizontal distribution to covered accounts. > Ensure a positive P&L percentage of accounts covered through joint promotional effort. > Monitor and ensure high CSL (logistics) on National Accounts situated in Mindanao. > Manage and improved product availability on all accounts through direct shipment & logistics activation. TRAININGS & SEMINARS ATTENDED: > Putting Oneself On Buyers Shoes - Trade Dynamics -November 3-6, 2014



Concept Foods Marketing Corporation

• Distributor Manager

  • Dec 2012 - Nov 2013

  Oversee & ensure that the business of the distributor is growing & viable in terms of financials & operations. Moreover, see to it that they are aligned with the CFMC core values, mission & vision. Supervise distributor sales force & provide continuous sales trainings, guidance & coaching. Develop the assigned area to ensure vertical and horizontal distribution is established. Ensure sales process from initial point of contact (lead generation), presentations, proposals, through contract negotiations and execution. Meet/exceed monthly sales objective per brand and UBA. Supervise sales & merchandising workforce, develop product distribution into secondary, tertiary account & HRI accounts. Implement & supervise trade promo activities and see to it does not exceed the given budget. Manage & ensure developmental coverage on all distributors in the totality of Mindanao Region.



Century Pacific Group

• Philippines
• Food Production
• 100 - 200 Employee

• Key Account Specialist

  • Apr 2006 - Jun 2011

  2006-2011Key Accounts SpecialistDavao City & Provinces/Palawan, Puerto PrincesaCentury Pacific Group of Companies Build business and positive trade relation to major local and national accounts in Davao City at a desired Inventory ControlObjective level. Ensure that the products are well distributed & the products displays are in highly visible & competitive. Ensure ideal pricing, merchandising and a cost efficient promotion to achieve a desired service level.Ensure sales process from initial point of contact (lead generation), presentations, proposals, through contract negotiations and execution. Implement and maximize trade activations within budget. Supervise direct shipment transactions for Palawan account.Supervise collectors for an on-time collection to COD/SRT accounts.TRAININGS & SEMINARS ATTENDED:> Effective Negotiating & Influencing Skills - Josiah L. Go - Mansmith and Fielders, Inc.> Trade Marketing and Key Account Management - Josiah L. Go - Mansmith and Fielders, Inc > Foundation of Leadership Excellence Seminar (FLEX) - Bell Villavicencio - The Coaching Comp.

• Corporate Distributor Specialist

  • Feb 2004 - Apr 2006

  2004-2006Corporate Distributor SpecialistDavao City and ProvincesCentury Pacific Group of Companies Oversee & ensure that the business of the distributor is growing & viable in terms of financials & operations. Moreover, see to it that they are aligned with the CPGC core values, mission & vision. Supervise distributor sales force & provide continuous sales trainings, guidance & coaching.Develop the assigned area to ensure that the products distribution is well distributed & the products display is in highly visible &competitive in all market channels.Ensure sales process from initial point of contact (lead generation), presentations, proposals, through contract negotiations and execution. Meet/exceed monthly sales objective per brand.Supervise and manage sales & merchandising workforce, develop product distribution into secondary, tertiary account & HRI accounts.Implement & supervise trade promo activities and see to it does not exceed the given budget.TRAININGS AND SEMINARS ATTENDED:> Braving the New Front - Dennis Antenor - Alternative HR> Sales Challenge of the Century - Ellizer Adrian Eleazar - Alternative HR> Basics in Handling Distributors> 7 Habits of Highly Effective People