Marketing Manager / Doğuş Otomotiv

• Feb 2021 - Present

Steering the marketing department. Responsible for teams of Training, Communication, CRM and Business Development. Directly reporting to the C-Level. - Passionate about human relations, - Enthusiastic about product management and productization, - Supporting the next-generation data-driven marketing activities, - Supporting the outcome instead of output, - Cares about time management. Steering the marketing department. Responsible for teams of Training, Communication, CRM and Business Development. Directly reporting to the C-Level. - Passionate about human relations, - Enthusiastic about product management and productization, - Supporting the next-generation data-driven marketing activities, - Supporting the outcome instead of output, - Cares about time management.

Blogger

• Jan 2019 - Present

Sharing some experiences on Medium. https://medium.com/@leventozokutucu Sharing some experiences on Medium. https://medium.com/@leventozokutucu

Co-Founder

• Jan 2015 - Present

The Co-founder of the travel blog. Sharing some tips and advices of the travel destinations. Also communication on social media. The Co-founder of the travel blog. Sharing some tips and advices of the travel destinations. Also communication on social media.

Digital Marketing and Event Manager & Marketing Asst. Manager / Volkswagen

• Jan 2014 - Feb 2021

Developing marketing strategies while working in conjunction with managers and sales professionals at Volkswagen Commercial Vehicles. Establishing objectives and accountabilities and implementing new approaches and methods in conducting daily business to achieve company revenue goals. Overseeing strategic growth in all markets with a high amount of sold vehicles as a direct result of digital marketing campaigns.• Leading all digital marketing initiatives including corporate web site, social media marketing, content marketing, campaign landing development, retargeting and marketing automation.• Implementing online and offline channels, optimizing web analytics.• Enhanced brand awareness through rigorous campaign optimization.• Increased overall lead volumes and conversion by implementing yearly strategic and marketing plans.• Developing and managing all CRM points, including marketing, retention strategies, and new customer acquisition initiatives. Product Owner of the company projects such as Churn and Potential Customer, which are earning additional income.• Implementing dynamic campaigns using product affinity data and customer segmentation profiles.• Directed high-performing marketing team of 5 people as well as creative and PR agencies that helped to run first digital campaigns.• Provided research data and market and account analysis to Machine Learning projects that transformed key account relationships and revenue growth.• Leveraged internal and external big data to develop efficient direct-response acquisition programs across multiple digital channels.• Total 5-10 Mio budget management regarding the economic situation• Product Owner of the brand. Working in an agile (scrum) team to develop new Information Technologies.• During my tenure, the market share of the brand reached 15% and the market share of the model reached over 50%.• Achieved Best-in-its-class media buying costs on Facebook, Google and programmatic. Show less

Senior Digitial Marketing Professional/Volkswagen Commercial Vehicles

• Jan 2013 - Jan 2014

o Planning of social media strategy inline with Volkswagen yearly strategic plan,o Management of digital media advertising,o Management of corporate web site (vw.com.tr),o Integration of Online and Offline channels

Event & PR Specialist/Volkswagen Commercial Vehicles

• Jan 2011 - Jan 2013

o Organisation of customer activities,o Organisation of offroad test driveso Coordinating of new model launcho Organisation of training for dealers,o Manage Press activites,o Coordinating of the press relations,o Coordinating of the press release,o Follow up of the press news,

Owner

• 2004 - 2010

Trainee

• Aug 2007 - Aug 2007

Trainee

• Jun 2007 - Jun 2007