Experience

ResearchView

• Russian Federation
• Market Research
• 1 - 100 Employee

• CEO

  • Jan 2018 - Present

  Research View – independent full-cycle ad hoc market research agency located in Moscow, Russia. Founded in 2017. Geographical coverage: - Across Russia (9 Federal Districts, 90+ cities) – through the network of long-term partners; - Across Eastern Europe countries (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Uzbekistan, Latvia, Lithuania, Estonia, Bulgaria, Poland, Turkey etc.). Member of international professional associations: ESOMAR, Intellus Worldwide & Global Market Research Specialization: rare & difficult to achieve target audiences (consumers of premium and luxury goods, decision-makers on purchasing and implementing, key opinion leaders, company leaders, etc.), non-standard / innovation methodology (fly-in car clinics, neuro advertising test, online ethnography/ community etc). Show less



MITTEL Market Research & Consulting

• Russian Federation
• Market Research
• 1 - 100 Employee

• Qualitative Research Director

  • Nov 2010 - Dec 2017

  General management of qualitative department. General management of qualitative department.



ANALYTICS

• Head of qualitative research department

  • Mar 2009 - Dec 2011

  Development of qualitative researches on all stages of product life. 1. BUSINESS OBJECTIVE OBJECTIVES: Specify the business objective and constraints and Identify the opportunity area TOOLS: Segmentation, Trends, Market/ competitive/ product portfolio, Analysis, U&A METHODICS: Family analogy; Projective issues; Mapping; Personification METHODS: In-depth interview, Expert interview, Expert focus group 2. DIG FOR INSIGHTS OBJECTIVES: Discover consumer problems, benefits desired and unmet needs and Inspiration TOOLS: Exploratory, Motivation studies, Storytelling, Early adopters, Ethnography, Semiotics, Trends METHODICS: Laddering, Stereotypes, Collage, drawings, Associative techniques, Word associations and sentence completion METHODS: Focus group: role group, cross opinion group, on-line group, creative group, Ethnography 3. TRANSLATE INSIGHTS TO IDEAS OBJECTIVES: Create ideas to deliver against the benefits and unmet needs TOOLS: Workshops, Brainstorming, Protostorming METHODICS: Mini-debates, Family analogy, Role-playing game, Emotional mapping METHODS: Workshop, Brainstorm, Protostorming 4. EVALUATE IDEAS OBJECTIVES: Evaluate ideas and identify those with most consumer potential TOOLS: Concept screening METHODICS: Associative techniques, Word associations and sentence completion METHODS: Focus group: role group, cross opinion group, on-line group, creative group 5. OPTIMIZE PROPOSITION OBJECTIVES: Develop all dimensions of the proposition to optimize benefit delivery and consumer value TOOLS: Product testing, Packaging testing, Communication development, Concept product testing, Testing of the advertisement METHODICS: Laddering, Mapping, Stereotypes, Personal associations, “Bubbles”, Psychological and expressive drawing, “Wonder hat” METHODS: Focus group, In-home visit, Usability testing, Accompanied shopping, Mystery shopping Show less



Romir

• Market Research
• 1 - 100 Employee

• Manager of research project and Head of qualitative research department

  • Oct 2006 - Feb 2009

  Responsibilities: negotiating with a client; development research conduct proposals; scheduling interviews and focus groups; launching and monitoring the recruitment, complex recruiting; moderating interviews and focus groups, debriefing, reporting, presenting the results. Responsibilities: negotiating with a client; development research conduct proposals; scheduling interviews and focus groups; launching and monitoring the recruitment, complex recruiting; moderating interviews and focus groups, debriefing, reporting, presenting the results.



Comcon

• Assistant, researcher

  • Feb 2006 - Oct 2006

  Responsibilities: acquisition (questioning, in-depth interviews, focus groups), processing (systematization, screening, entering, frequency distributing, correlating, producing contingency tables), analysis of the information (hypothesis testing, validation of conclusions and acquired data); analytical reporting. Responsibilities: acquisition (questioning, in-depth interviews, focus groups), processing (systematization, screening, entering, frequency distributing, correlating, producing contingency tables), analysis of the information (hypothesis testing, validation of conclusions and acquired data); analytical reporting.