Media Campaign Manager

• Sep 2021 - Present

Public Relations Account Executive

• Mar 2021 - Sep 2021

- Responsible for the end-to-end planning, execution, implementation and delivery of requirements of various PR and Integrated Marketing campaigns and programs to deliver client's marketing goals - including but not limited to Integrated Marketing Campaigns, Influencer Marketing, Press Release Development, Advertising, Digital Marketing and Direct Marketing, and Events Activation (Virtual and On-ground)- Direct client liaison - Build strategies from scratch complementing clients' goals and KPIs- Analyses, measures and reports campaign success based on set out goals and KPIs

Content Specialist

• Sep 2020 - Mar 2021

- Manages company social media channels, including Facebook and Instagram- Produce relevant and engaging social media content at least 5x a week - Make scripts for a weekly lifestyle and community video series called #InCebuThisWeeek- Curate social media caption and ad copies that convey interesting angles- Create and manage Facebook and Instagram ads- Coordinate and collaborate with the in-house Graphic Designer to meet desired creative output- Analyses and reports audience information and demographics, and success of existing social media initiatives- In charge of content conceptualization, social media calendar and ads management for relevant platforms

Public Relations Account Associate

• Aug 2019 - Sep 2020

- Formulate and conceptualize strategic marketing plan based on the client's goals and KPI's- Assist the supervisors in the successful completion of the company's services:>Integrated Marketing which includes but is not limited to Public Relations, Advertising, Digital Marketing and Direct Marketing Influencer Relations and Engagement> Events Activation, Management and Conceptualization

Part-Time Online Community Manager

• Jul 2018 - Aug 2019

Social Media Marketing Assistant and Administrative Assistant

• Jul 2018 - Feb 2019

- Oversee and manage client's Facebook pages- Provide captions relevant to the brand- Assist the supervisors in the implementation of administrative tasks - Oversee and manage client's Facebook pages- Provide captions relevant to the brand- Assist the supervisors in the implementation of administrative tasks