Experience

Harlingen Medical Center

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing And Business Development

  • Nov 2017 - Present



South Texas Rehabilitation & Weslaco Regional Rehabilitation Hospitals

• Brownsville & Weslaco, Texas

• Area Director of Marketing and Business Development

  • Dec 2012 - Nov 2017

  With over 18 years of healthcare experience, I have established great relationships with hospital case managers, physicians and their office managers along with many of our referral sources in the community. South Texas Rehabilitation Hospital & Weslaco Regional Rehabilitation Hospital provide physical, occupational and speech therapy rehabilitation to people recovering from disabling injuries or living with chronic illnesses such as Strokes, Brain Injuries, Spinal Cord Injuries Orthopedic Fractures, Amputations, Parkinson's Disease, just to name a few. I currently oversee the Marketing Department at both facilities, which include Clinical Liaison's and Admissions Department. I work closely with our hospital Directors to meet performance requirements to ensure patient satisfaction and develop strategies for marketing, community relations and advertising.



Harlingen Medical Center

• Director of Marketing & Business Development

  • Jan 2005 - Dec 2012

  Responsible for hospital referral growth through hospital service lines. Developing relationships with physicians, office staff, health clinics and local businesses. Program coordinator for the Bariatric Program and Volunteer Services. Maintain proactive market awareness including competition and physician recruitment. Organize speaking engagements for physicians. Facilitate marketing outreach and planning for hospital services, conferences, seminars and health fairs to promote growth and awereness.