Experience

Bush Brothers & Company

• Food and Beverage Manufacturing
• 200 - 300 Employee

• Team Leader, Trade Development and Data Publishing

  • Aug 2021 - Present

  Currently responsible for optimizing the company's second largest budget item, bringing strategic thought and tactical solutions to the everyday business. Serve on the company's Revenue Growth Management Team, focusing on trade optimization, price pack architecture, and pricing strategy. Manage the syndicated data publishing team responsible for content creation and information integrity.

• New Business Development Manager

  • Jan 2019 - Aug 2021

  Led the strategic development and distribution of Bush’s Snack and Innovation platforms as well as managing our new licensing initiatives. Managed a distributed broker force towards national distribution of new products.

• Team Leader, Core Innovation

  • Jun 2015 - Jan 2019

  Led a cross-functional strategic leadership team of 11 combined with 30 project team members and over 100 stakeholders, generating hundreds of millions in new product sales to date. Actively managed multiple projects towards a vision of providing an appropriate balance of line extensions and core business exploration. Consistently communicated updates to the broader organization including C-level suite and Board Members. Leveraged market research towards consumer driven innovation. Coordinated efforts across agencies for product naming, package design, and consumer research as well as external co-packers. Show less

• Division Manager

  • Mar 2010 - Jun 2015

  Led a team of National and Regional Sales Managers covering a broad assortment of business channels including wholesale clubs, supercenters, limited assortment, and traditional retailers both in the US and Canada representing almost 40% of company volume. Facilitated communication between field sales and corporate and represented sales for key brand teams. Organized and facilitated top to top discussions with key customers.

• National Sales Manager, Wal-Mart & Sam's

  • Sep 2003 - Mar 2010

  Managed Walmart and Sam’s Club businesses representing over $120 million in retail sales. Served as primary contact for the local office, managing an Administrative Assistant and mentoring multiple business analysts and category advisors. Supervised local broker retail support and led sales efforts across the country for the Hispanic Team at corporate.



Sara Lee Foods

• United States
• Hospitals and Health Care

• Business Development Manager

  • Aug 2000 - Sep 2003

  Managed Walmart Supercenter and Division 1 businesses for numerous chilled and frozen categories across several brands representing over $80 million in retail sales. Created trackers and forecasting tools that became the gold standard within the Walmart replenishment team. Coordinated the development and training of field merchandisers. Managed Walmart Supercenter and Division 1 businesses for numerous chilled and frozen categories across several brands representing over $80 million in retail sales. Created trackers and forecasting tools that became the gold standard within the Walmart replenishment team. Coordinated the development and training of field merchandisers.



Bryan Foods, Inc. (A division of Sara Lee Foods)

• Senior Account Manager, Special Segments

  • Jan 1999 - Aug 2000

  Managed sales and customer development on a wide variety of accounts (Mass, Club, Grocery, and Value channels). Led the development of new customer focused products. Organized national touring promotional event for Walmart. Developed category reviews and recommendations for presentations to customers and management.

• Product Manager

  • Mar 1998 - Dec 1998

  Directed all aspects of Bryan Lunchmeat product line: strategic planning, competitive analysis, trade and consumer promotions, pricing, and bottom-line financial management. Led task force to reformulate and reposition bologna product line.



Tyson Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Associate Product Manager

  • Dec 1994 - Mar 1998

  Expedited the rollout of a case ready pork program and managed a variety of further processed pork items. Co-developed a line of 2.5 lb. individually quick frozen chicken products including initial specification development, packaging, production, and promotion. Scheduled and analyzed all in-store and consumer promotional activity. Introduced quantitative competitive analysis through the development of a Nielsen database. Expedited the rollout of a case ready pork program and managed a variety of further processed pork items. Co-developed a line of 2.5 lb. individually quick frozen chicken products including initial specification development, packaging, production, and promotion. Scheduled and analyzed all in-store and consumer promotional activity. Introduced quantitative competitive analysis through the development of a Nielsen database.