Experience

Cranfield School of Management

• United Kingdom
• Higher Education
• 100 - 200 Employee

• MBA Candidate

  • Sep 2017 - Present

  • Selected by peers as the Head of Management Consulting and Social Media Representative • Awarded the Cranfield 50th Anniversary merit-based scholarship to complete a full- time MBA in 2017/18 • Achieved Social Media Content award from the Cranfield Marketing team • Strategically led a diverse team of 6 to surpass teams from other top business schools and secure the third place in the Healthcare Case Competition Module: Strategic Marketing | Strategy Management | Strategizing in Challenging Context | Leading and Managing Family Business | Negotiation in Business | International Consulting Project (Zambia) | Project Management | Data Analytics | Leadership in Action | Accounting | Corporate Finance Strategy Show less



InSpring

• United Kingdom
• Social Networking Platforms

• MBA Consultant

  • May 2018 - Sep 2018

  • Instrumental in developing and delivering a consultancy project for Inspring Ltd on sustainability involving obtaining, statistical data analyzing, and interpreting complex market research in relation to youth's behaviors to support strategy development for Inspring's circular fashion platform • Instrumental in developing and delivering a consultancy project for Inspring Ltd on sustainability involving obtaining, statistical data analyzing, and interpreting complex market research in relation to youth's behaviors to support strategy development for Inspring's circular fashion platform



Iprint LTD

• United Kingdom
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• MBA Consultant

  • Jun 2018 - Jun 2018

  • Delivered a business plan, focusing on optimizing operations and leveraging marketing communications strategy, for local SMEs in Zambia. • Delivered a business plan, focusing on optimizing operations and leveraging marketing communications strategy, for local SMEs in Zambia.



Masan Consumer

• Vietnam
• Food and Beverage Services
• 300 - 400 Employee

• Senior Brand Manager

  • 2015 - 2017

  [Masan is Vietnam’s biggest manufacturer in Food & Beverage Industry with 2016’s estimated revenue of nearly £ 500 million and has leading brands in many categories. Masan is also one of the giants of Vietnam's F&B market] As the Group Brand Manager, I was accountable for strategically managing 3 leading brands in instant coffee and cereal markets, Wake-Up café, Kachi, and Vina cereal, with a combined revenue of £41 million, for one of Vietnam’s largest diversified F&B companies. Notable achievements include • Significantly optimized a cereal product category, resulting in increased sales of 57% against a target of 25% during an economically challenging period, through leading the development and implementation of an innovative marketing strategy • Strategically led the brand management team to successfully deliver marketing analysis, marketing strategy development and implementation, competitor monitoring and budget phasing • Successfully delivered a range of complex projects, incorporating new product development, product margin optimization, market research insights, brand activation strategies, and TVC • Identified Wake-up’s brand issues through conducting robust brand health track research of 1000, brand equity focus group research of 60, product research of 400 across 6 cities, and delivered a transformative strategy and effective roadmap to optimize the brand • Increased Wake-up brand awareness by 3% and strengthen brand loyalty to complete with Nescafe 3in1 and local low-price brands by collaborating with a movie producer and TV station to secure placement in a weekly sitcom programme • Successfully coached, mentored and training three Marketing Assistants who were promoted to Senior Assistant Brand Manager and Brand Managers Show less



GC Media & Advertising

• Owner, Chief Marketing Consultant

  • 2015 - 2017

  • In this side-business, I worked as the Chief Marketing Consultant, established the firm from scratch, won new clients ranging from multinational FMCG company (Indofood) to local market leaders in the battery industry, and was responsible for P&L of the company. • Developed project strategies and proposed creative executions for clients. Quickly built supporting internal resources, led various teams and suppliers to deliver a multitude of marketing campaigns from TVC, PR, to event, sampling, activation, under intense timeline constraints Show less



Pronto Media Vietnam

• Co-Founder, Owner, Strategic Planning Director, Business Development Director

  • 2013 - 2015

  [ProntoMedia is a young and dynamic High Tech company, at the crossroad of technology, advertising, and pharmacy. ProntoMedia is the only company in Vietnam that developed a strong technology to manage in real-time its rapidly growing network of Digital Signage installed in pharmacies outlets in Vietnam, bringing the digital revolution to pharmacies advertising, giving real-time control to advertisers] I recognized a gap in the market for Point of Sale (POS) advertising in the pharmaceutical industry and developed a highly successful company which optimizes digital advertising in pharmacies and develops robust technology solutions to manage its growing network of digital signage in real-time. Key achievements include • Defined, developed and implemented an innovative B2B business model and business strategy, resulting in business expansion • Leveraged exceptional interpersonal skills to establish and cultivate bilateral relationships with potential clients and business partners • Acquired clients from a range of multinational companies, including Sanofi Aventis, Pfizer, GlaxoSmithKline, GroupM, DKSH as well as local pharmaceutical enterprises • Successfully negotiated and obtained an investment deal with TMBT investment corporation, developed a four-party collaboration solution with a potential second-round investment, valued at approximately £630,000, in recognition of developing a transformative media channel and expanding scale from local to nationwide Show less



GlaxoSmithKline Consumer Health Care

• India
• Consumer Services
• 1 - 100 Employee

• Senior Assistant Brand Manager

  • 2012 - 2014

  As the Senior Assistant Manager, I achieved numerous successes, including • Achieved a 43% sales revenue growth and strengthened Sensodyne’s market leader position on the Sensitive Toothpaste market, against significantly larger competitors, including Unilever and Colgate Palmolive • Strategically directed the implementation of a marketing campaign, from ATL to BTL, achieving 20% in sales growth, securing 15% market share, resulting in Panadol Cold & Flu securing the market leader position in the Cold & Flu market • Gained 14,000 fans within 3 months of launching an engaging digital communication platform for Sensodyne, across the website and social media channels Show less



Masan Consumer Holding

• Vietnam
• Food and Beverage Services
• 300 - 400 Employee

• Assistant Brand Manager

  • 2009 - 2012

  In this role, I successfully launched Chinsu Read Mixed Fish Sauce, achieving an 11% market share within 6 months, by conducting robust market research to develop an innovative product entry strategy. Demonstrating advanced leadership, I successfully managed a cross-functional team to execute Chinsu Fish Sauces’ cost-down project, realizing an increase of 6.4% in gross profit. In this role, I successfully launched Chinsu Read Mixed Fish Sauce, achieving an 11% market share within 6 months, by conducting robust market research to develop an innovative product entry strategy. Demonstrating advanced leadership, I successfully managed a cross-functional team to execute Chinsu Fish Sauces’ cost-down project, realizing an increase of 6.4% in gross profit.


Southern Youth Center (SYC)
• Coordinator

  • Jan 2009 - Jun 2009


Entrepreneurial Society Club

• Executive Office

• Chief of Event Dept

  • 2007 - 2009

  Chief of Event department Chief of Event department