Senior Demand Generation Specialist

• Apr 2022 - Present

• Oct 2021 - Mar 2022

Google Ads Optimisation project - Large Customer Sales- Providing technical & knowledge support to Account Optimisers; - Collaborating closely with Quality Analysts and Training teams to keep execution alignment and maintain the delivery quality (tools, optimization strategy, internal procedures);- Co-creating and consulting internal processes and onsite project procedures. Coordinating new tools and procedure testing.

• May 2019 - Sep 2021

Managing a portfolio of Google Ads accounts high-value advertising clients in order to optimize them with a focus on their KPI's to reach the full potential on Google Ads. Using PPC expertise to analyze clients’ accounts performance and identify ROI, up-sell and cross-sell opportunities for Google Account Managers. Delivering optimisation on the Google Search Network towards client’s goals in the fields of Ads & Extensions, Bids & Budgets, Keywords & Targeting and Account structure. Digital Marketing | Performance Marketing | SEA • Analyzing Search accounts & identifying KPI-driven opportunities to optimize, up-sell and cross-sell • Devising and executing online strategies according to marketing goals. • Expert in digital marketing campaign optimization tools and technologies • Pitching client ready and actionable solutions to Google Account Managers • Identifying and managing risks • Working within a fast paced, target-oriented and quality-driven environment • Expert in Excel, Google Sheets and data management techniques • Part of the Social Crew: planning events and social activities for 100+ people Show less

• Jan 2019 - May 2019

- Managing a portfolio of accounts and presenting optimization strategies to Account Managers and clients following the industry's best practices and policies,- Working directly with Account Managers to proactively identify ROI and upsell/cross sell opportunities in their managed account portfolio,- Identifying opportunities for process improvement.

• Nov 2018 - Jan 2019

- Responsible for Adwords Optimizations for the Google Large Customer Sales German clients.- Technologies and Processes of Digital Marketing Campaign Optimizations.- Translations and creations of online Ads.- Analyse of the Campaign performances and optimization propositions.- Identification of ROI opportunities for the client accounts.- Make sure to keep a high quality work level in order to fit with the expectations of the top 100 worldwide companies.

Translator

• Jul 2017 - Dec 2018

• Translation and proofreading of diverse contents; e.g. medical field forms, advertisement brochures, e-commerce websites. • Translating from English to German, German to English and Portuguese to German - DE | EN | PTbr • Using of online and offline translation tools, like SDL Trados. • Translation and proofreading of diverse contents; e.g. medical field forms, advertisement brochures, e-commerce websites. • Translating from English to German, German to English and Portuguese to German - DE | EN | PTbr • Using of online and offline translation tools, like SDL Trados.

Marketing Analyst

• Aug 2017 - Nov 2018

• Social Media Marketing; planning and creation of organic and paid Social Media content (Facebook and Instagram). • Analyzing organic traffic and ppc performance. • Increasing engagement by interacting with potential customers. • On-site SEO, restructuring of company's website • Client facing and online customer services • Coordination of small events • Social Media Marketing; planning and creation of organic and paid Social Media content (Facebook and Instagram). • Analyzing organic traffic and ppc performance. • Increasing engagement by interacting with potential customers. • On-site SEO, restructuring of company's website • Client facing and online customer services • Coordination of small events

Venue Operation Coordinator at X-Park (Whitewater Stadium)

• May 2016 - Aug 2016

• Elaborating on-game schedules and documents. • Planning and carrying out communication and emergency training with venue staff. • Coordinating temporary construction sites and venue day pass access. • Troubleshooting day to day issues to prepare the venue for on-game operations. • Event Services during on-game operations. • Emergency Troubleshooting during on-game operations. • Assisting Venue Operation Coordinator from the BMX venue and Mountain Bike venue. • Elaborating on-game schedules and documents. • Planning and carrying out communication and emergency training with venue staff. • Coordinating temporary construction sites and venue day pass access. • Troubleshooting day to day issues to prepare the venue for on-game operations. • Event Services during on-game operations. • Emergency Troubleshooting during on-game operations. • Assisting Venue Operation Coordinator from the BMX venue and Mountain Bike venue.

German Teacher

• Feb 2011 - Apr 2016

Teaching German using modern methodologies and didacticism. With educational support offered by Goethe Institut Rio de Janeiro. Teaching German using modern methodologies and didacticism. With educational support offered by Goethe Institut Rio de Janeiro.

German Teacher

• Sep 2009 - Apr 2016

Teaching German and English using the differentiated methodology of Wizard courses. Teaching German and English using the differentiated methodology of Wizard courses.

German Teacher

• Sep 2006 - Dec 2010

Teaching German using modern methodologies and didacticism. With educational support offered by Goethe Institut Rio de Janeiro. Managing German language and culture classes for the charity project directed to students of local Public Schools. Unfortunately, the course had to close after the climatic tragedy that took place in January 2011 in several towns of the Mountainous Region (Região Serrana), in the Brazilian state of Rio de Janeiro. Teaching German using modern methodologies and didacticism. With educational support offered by Goethe Institut Rio de Janeiro. Managing German language and culture classes for the charity project directed to students of local Public Schools. Unfortunately, the course had to close after the climatic tragedy that took place in January 2011 in several towns of the Mountainous Region (Região Serrana), in the Brazilian state of Rio de Janeiro.