Leticia Rojas

Director of Communications at Texas Civil Rights Project
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency

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Ace Gardner

Leticia made herself invaluable to IMA during her time as an intern. She possesses an extraordinary balance of confidence and humility. She processes and implements training quickly, and is not intimidated by any task. Leticia is a critical thinker and creative problem solver, and would be an exceptional asset to any organization.

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Communications
      • Oct 2022 - Present

      • Lead and execute communications strategy for a statewide litigation and advocacy organization with national impact across three programmatic areas: voting rights, criminal injustice, and beyond borders.• Supervise all public-facing print and electronic communications, across a robust press list, a very active blog, 40,000+ email subscriber list, and 120,000+ followers across 5 social media channels.• Manage and coordinate 15+ spokespeople, from the President to Legal Fellows, to align messaging and strategy with policy and legal goals. Show less

    • Associate Director Of Communications
      • Sep 2021 - Oct 2022

      * Develop compelling messaging for TCRP's three legal programs voting rights, criminal injustice, beyond borders in partnership with advocacy and legal staff. * Manage TCRP's media relationships, leveraging opportunities to get into the news cycle. * Develop and execute TCRP's digital communications strategy across email, blog, and social media platforms.* Manage digital and press staff and consulting teams.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Communications Content Director
      • Jun 2020 - Jul 2021

      * Prepare talking points, speeches, statements to the press, and press releases. * Develop social media campaigns for issues and special occasions including rental assistance programs, criminal legal reforms, Black History Month, among others. * Direct the Precinct One podcast, One for All. * Work with other county offices, advocates, and other stakeholders on coordinated communications campaigns. * Review and approve copy for all public-facing Harris County Precinct One materials across social media platforms, website, and printed flyers and postcards. Show less

    • Strategic Communications Consultant
      • Oct 2020 - Nov 2020

      • Project management & strategic communications for a pop-up rapid-response communications network around voting rights. • Coordinated a network of surrogates that included principals and high-level staff in the TX Congressional Delegation, County governments, and at statewide advocacy organizations. • Developed daily talking points sent out to a list of 100+ members representing major civic organizations in the state, local elected officials and staff. • Project management & strategic communications for a pop-up rapid-response communications network around voting rights. • Coordinated a network of surrogates that included principals and high-level staff in the TX Congressional Delegation, County governments, and at statewide advocacy organizations. • Developed daily talking points sent out to a list of 100+ members representing major civic organizations in the state, local elected officials and staff.

    • Communications Manager
      • Nov 2019 - Mar 2020

      • Primary press contact for a competitive Democratic U.S. Senate Primary in Texas • Pitching stories and booking the candidate on TV, radio, podcasts, print and digital outlets • Building and maintaining relationships with key state and national political reporters • Writing key communications materials for the campaign including talking points, website content, press releases, and on-the-record statements • Developed policy plans for the campaign around the Green New Deal and Immigration • Staffing the candidate at events and interviews, including prepping for a televised debate Show less

  • Beto For America
    • El Paso, Texas Area
    • National Press Associate
      • Jul 2019 - Nov 2019

      • Drafting press releases, op-eds, responses to press inquiries, and talking points in both English and Spanish for the campaign for constituency-specific media. • Developing briefing materials for the Candidate’s interviews with Latinx media. • Co-manage the Beto’s Spanish-language twitter account, @BetoParaTodos which includes both translated material and original content for Spanish-speaking audiences. • Lead policy translations, overseeing the volunteer translation team, reviewing and editing translations for publication. Show less

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Course Assistant, DPI321: Modern American Political Campaigns
      • Jan 2019 - May 2019

      • Develop course content including assignments and in-class exercises, evaluate assignments and give students feedback and serve as a resource for 100+ students as part of a new course on political campaigns taught by experienced campaign strategists Robby Mook (Hillary Clinton 2016) and Scott Jennings (Jeb Bush 2016). • Develop course content including assignments and in-class exercises, evaluate assignments and give students feedback and serve as a resource for 100+ students as part of a new course on political campaigns taught by experienced campaign strategists Robby Mook (Hillary Clinton 2016) and Scott Jennings (Jeb Bush 2016).

  • California Governor Jerry Brown
    • Sacramento, California Area
    • Harvard Kennedy School Dukakis Fellow
      • May 2018 - Jul 2018

      • Evaluated a year-old $140 million grant program allocating funding for low-income communities implementing climate change action and revitalization plans in order to produce a policy recommendation report and presentation for the Governor’s top energy advisor. • Contributed to bill analysis and memo writing within the Office of Planning and Research for the Governor’s legislative priorities • Evaluated a year-old $140 million grant program allocating funding for low-income communities implementing climate change action and revitalization plans in order to produce a policy recommendation report and presentation for the Governor’s top energy advisor. • Contributed to bill analysis and memo writing within the Office of Planning and Research for the Governor’s legislative priorities

  • Secretaria de Energía Mexico
    • Mexico City Area, Mexico
    • Deputy Director, Office of Research and Talent Development
      • Nov 2014 - Jun 2017

      • Wrote policy briefings and talking points for high-level officials, including the Secretary and Undersecretary for public-facing events, press releases, and official government publications. • Coordinated public-facing events involving the Cabinet-level officials, including sending invitations, set-up, inviting the press, and ordering food and printed materials. • Served as a liaison to top international academic institutions, developing relationships that resulted in long-term collaboration agreements and joint research projects. • Led the 50+ participants from industry, government, and academia in an Energy Storage Working Group on behalf of the Office of Research to produce policy recommendations for Mexico’s Energy Transition Strategy • Designed Requests for Proposals (RFP) that allocated millions of dollars from Mexico’s Energy Research and Development Funds to energy research and talent development projects Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Mickey Leland Fellow
      • Jun 2014 - Aug 2014

      • Conducted energy policy research on potential oil and gas development in South Africa culminating in a written report and presentation at the National Energy Technology Laboratory • Assisted the international activities team of the Office of Oil and Natural Gas by conducting research and preparing presentation materials and talking points. • Conducted energy policy research on potential oil and gas development in South Africa culminating in a written report and presentation at the National Energy Technology Laboratory • Assisted the international activities team of the Office of Oil and Natural Gas by conducting research and preparing presentation materials and talking points.

  • Harvard University Libraries
    • Widener Library, Harvard University
    • Student Trainer
      • 2011 - May 2014

      • Trained new student hires on library procedures • Facilitated patrons’ experience at Harvard’s most visited library by charging items, resolving patron issues, and provided general customer service • Trained new student hires on library procedures • Facilitated patrons’ experience at Harvard’s most visited library by charging items, resolving patron issues, and provided general customer service

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • May 2013 - Aug 2013

      • Developed a marketing plan to increase revenue for a struggling athletic facility by restructuring programming to boost traffic and increase memberships which was well received by senior management. • Organized a sports talk show for NBA player Danny Green by recruiting sponsors including Clear Channel Radio and scouting venues in San Antonio, TX as part of a three-person team • Researched opportunities for clients in sponsorship and media • Developed a marketing plan to increase revenue for a struggling athletic facility by restructuring programming to boost traffic and increase memberships which was well received by senior management. • Organized a sports talk show for NBA player Danny Green by recruiting sponsors including Clear Channel Radio and scouting venues in San Antonio, TX as part of a three-person team • Researched opportunities for clients in sponsorship and media

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Student Researcher
      • Sep 2011 - Dec 2012

      • Collected both quantitative and qualitative data from laboratory experiments and performed statistical analyses in Excel as part of a team research project to be published in Cell • Presented findings to 15 lab members at weekly meetings using quantitative analysis and visuals in a PowerPoint presentation Contributed to Publication: Robust Axonal Regeneration Occurs in the Injured CAST/Ei Mouse CNS. http://www.ncbi.nlm.nih.gov/pubmed/26004914 • Collected both quantitative and qualitative data from laboratory experiments and performed statistical analyses in Excel as part of a team research project to be published in Cell • Presented findings to 15 lab members at weekly meetings using quantitative analysis and visuals in a PowerPoint presentation Contributed to Publication: Robust Axonal Regeneration Occurs in the Injured CAST/Ei Mouse CNS. http://www.ncbi.nlm.nih.gov/pubmed/26004914

Education

  • Harvard Kennedy School
    Master in Public Policy
    2017 - 2019
  • Harvard College
    Bachelor of Arts (B.A.)
    2010 - 2014
  • Middlebury in France
    History and Political Science
    2013 - 2013
  • Lewisville High School
    High school diploma
    2006 - 2010

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