Leticia Castanho Amaral
Product Manager at Simplr | Life as a Service- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Spanish Full professional proficiency
Topline Score
Bio
Credentials
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Inbound Marketing
HubSpot AcademyJun, 2017- Nov, 2024 -
CPA 20
ANBIMASep, 2015- Nov, 2024
Experience
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Simplr | Business, made simple
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Product Manager
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May 2023 - Present
In Simplr we help people and organizations transition to a new, more accessible, and less wasteful economy. An economy based on experience, not ownership. We want to make this transition happen with you. Join us! Enjoy life as a service. That's Simplr. (Visit Simplr.io) - Assist in developing and executing the product roadmap - Support conducting market research and gathering customer feedback to identify product opportunities - Collaborate with cross-functional teams, including engineering, design, and marketing to ensure timely delivery of products - Assist on the definition and prioritization of product requirements based on customer needs and business goals - Monitor and analyze product performance metrics to identify areas for improvement - Participate in user acceptance testing and quality assurance activities - Assist with product launches and go-to-market strategies Show less
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Barcelona Technology School
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Spain
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IT Services and IT Consulting
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1 - 100 Employee
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Masters in User Experience Design
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Oct 2022 - Jul 2023
In addition to my experience as a Product Manager, I pursued a Master's degree in User Experience Design. Through this program, I developed a deep understanding of how to design digital solutions centered on user needs and learned to identify how users interact with technology with a focus on analysis, design, prototyping, and evaluation of multi-platform user interfaces. This program has also introduced me to web and mobile development languages, which enabled me to understand the most important links between technology and UX projects while programming usable interfaces. In my final project, my team and I created a solution to rediscover relationships, which allowed me to apply the skills and knowledge gained through my coursework to a real-world problem and further strengthened my ability to deliver great user experiences. Show less
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Transpocred – Cooperativa Ailos
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Brazil
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Financial Services
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100 - 200 Employee
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Product Manager
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Jan 2016 - Jul 2021
- Maintained all the products backlog with refined tasks to enable implementation- Built a product roadmap aligned with the expansion strategy following the action plan- Monitored key business analytics and KPIs, such as engagement, adoption and retention, to analyse trends in the product evolution and identify improvement areas- Participated in the yearly forecast defining budget and the goals of the products- Conducted competitive customer analysis to identify key market opportunities- Participated in the creation of a POS machine solution in collaboration with other credit unions, reinforcing the brand and the concept of cooperation- Participated in the creation of the 4-year strategic planning in collaboration with the leaders of all teams, the C level management and the board- Collaborated with the marketing and sales team to optimize the products of investment and create a campaign to have a positive impact in the liquidity of the bank- Conducted a research plan to identify the pain points of clients who closed their accounts to recuperated them and improve the process of closing accounts- Mentored the product team to create actionable career goals to grow within the company- Collaborated with the business intelligence team in the creation of tools for measure the revenue of the products in order to achieve the goals of the year- Developed strategic content for marketing campaigns to promote the products- Managed the creation of tailored products for the clients of the transport segment to make the relationship more personalized- Managed the CSAT and NPS periodically- Managed the CRM tool and trained the responsible team to improve the customer experience- Optimize the support team through research within the operations team- Led trainings and lectures to the sales team to help them to have a better understanding of the products and new tools. Show less
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Credit and Risk
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Oct 2014 - Dec 2015
- Analysed lending proposals highlighting the risks and opportunities of each customer operation- Identified high risk categories for lending solutions and implemented risk mitigation strategies within the analysis.
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Operations and Support
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Feb 2013 - Sep 2014
- Managed all services and support cases for the banking products- Documented guides for best using the products.
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Hollister Co.
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United States
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Retail
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700 & Above Employee
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Merchandising
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Jul 2011 - Nov 2012
Stock control, shipment, logistics, sales, customer service. Stock control, shipment, logistics, sales, customer service.
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Bancar Auto Center
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Florianópolis
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Financial and Administrative
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Jan 2007 - Feb 2011
Banking and financial control, cash flow management, human resources, payroll, purchasing and customer service. Banking and financial control, cash flow management, human resources, payroll, purchasing and customer service.
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Education
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2022 - 2023
Universitat de Barcelona
Master's degree, UX Design -
2022 - 2023
Barcelona Technology School
Master's degree, UX Design -
2016 - 2017
Fundação Getulio Vargas
MBA, Commercial Management -
2007 - 2010
Estácio
Bachelor's degree, Business Administration
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