Experience

Công Ty Cổ Phần Tara

• Vietnam
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Ecommerce Manager

  • Jan 2021 - Present

  - Responsible for managing, promoting sales activities and growing total E-Com (Shopee, Lazada, Tiki, Sendo, Meta) Sell Out & Sell in.- Planning and executing E-com strategy of each platform to match with the company's direction;- Builds the E-Commerce strategy and drives the JBP process with key platforms (Shopee, Lazada, Tiki).- Responsible for E-Com P&L & Delivering monthly & quarterly profit target and Budget (Net Sales & Channel Contribution) including E-Com promotion budget allocation- Analyze competitors, research the business market to give strategic direction, propose pricing policy and product segment positioning, identify trends and business opportunities- Make monthly, quarterly and annual sales forecasts to ensure that are always enough stocks for the sales.- Control and ensure that the operating process on the platforms is always in the best performance without problems- Plan monthly sales program, coordinate with Ecom platforms to run campaigns (big campaign, mega campaign, brand day, super brand day . . .) to increase revenue.- Collaborate with Digital Marketing team to plan communication and media to increase traffic to platforms in campaigns, optimize for the best performance, increase brand awareness, ROI and ROAS.- Coordinate with Brand team to strategize and plan on design, images, product content, media publications, banners, landing pages on e-commerce platforms to ensure attractiveness and attract customers to increase conversion rate- Work closely with Product Marketing team to plan product strategies, promotional prices, promotion schemes to ensure the competitiveness and attractiveness of products, attract buyers to increase conversion rates.*People Management- Organize training and coaching for employees- Set goals, assign targets and KPIs to employees.- Evaluate employee performance and attitudes- Monitor employees' potential for growth to recommend talent development and retention programs

• Ecommerce Sale Supervisor

  • Jul 2020 - Jan 2021

  - Responsible for managing Lazada and Shopee to maintain development and increase sales according to assigned targets.- Manage and maximize opportunities, use marketing solution tools (sponsored discovery, sponsored affiliate, paid ads . . .), digital platforms, different advertising and marketing channels, to increase traffic to the store on the Lazada & Shopee, promote merchandise sales.- Ensure inventory well, plan inventory forecast by month, quarter and year.- Planning, deploying, reporting Marketing campaigns and managing Lazada & Shopee in the most active system. Request and work with the marketing team to create designs for campaigns.- Coordinate with marketing team and agency to run media (CPAS, non-CPAS, GDN, Google Ads, . . .) to increase traffic for Shopee & Lazada- Responsible for checking and spending within the replenished operational marketing budget.- Research competitor information, Marketing activities of competitors on Lazada & Shopee and propose suitable activities for the company.- Work closely with KAM of lazada & Shopee to promote sales and handle related issues- Interact with relevant departments to conduct work in accordance with the company's procedures and regulations.*Achievement:- Shopee Award Trophy: The Best Home Appliances Brand Performance in 2020 on Shopee.- Promote Shopee to grow 430% compared to 2019. Bringing BlueStone from top 10 to top 3 in home appliances category in 2020- Promote Lazada to grow 730% compared to 2019. Bringing BlueStone from top 15 to top 5 in home appliances category in 2020



TIKI Corporation

• Real Estate

• Senior Key Account Executive

  • May 2019 - Jul 2020

  Tiki is the most credible e-commerce platform in Vietnam and top of mind in authenticity in e-commerce.Key responsibilities include:*Key Account ManagementManaging merchants which main category is Home Living - Marketplace. Having responsibility for increasing revenue for category.Main tasks:- Managing relationships with Tiki's biggest sellers who are contribute 18% in total category NMV.- Suggest promotions to sellers, marketing solutions, organize campaigns internally.- Establish strong relations with sellers and support their performance, as their main contact point.- Co-ordinate with other departments to help seller solve their problem.- Plan the marketing strategy, promotion for seller on weekly and monthly basis.*Campaign planner- Coordinate between marketing team and internal team to ensure timely process and achieve target.- Responsibility of all Home Living onsite visibility include in Campaign, optimize and drive overall sales volumes of the category.- Planning campaign scheme, promotion proposal, sales forecasting based on seasonal and price factor, balance campaign cost; campaign tracking for improvement and development.



Shopee

• Retail
• 1 - 100 Employee

• Business Development Associate

  • Dec 2016 - May 2019

  Shopee is the largest eCommerce platform & player in the Southeast Asia market (including Taiwan)Key responsibilities include:* Key Account Management : • Establish strong relations with top sellers and support their performance, as their main contact point. • Working closely with sellers and maintaining a strong relationship in order to achieve sales target • Coach sellers on competitive pricing. • Suggest promotions to sellers and join marketing campaign.• Pitching big campaign marketing package for top sellers. *Flash Sale Management: • Coordinator of the category with the Flash Sale team. • Allocate slots to PICs and ensure contribution of Flash Sale with the category. • Data analyst to evaluate weekly performance and report to Category Manager. *Leading Bedding & Outdoor Garden sub-category: • Planning: business strategic plan on sub-cat growth, targeting GMV & orders to meet category requirement . • Growing sub-cat assorment & acquire C2C sellers in other platforms to onboard (40 sellers onboard per month). • Producing layout plans for all platforms based on Sales Plan, Stock level, and seasonal factors. • Onboard Brand to do Biz with Shopee: Lotus Bedding, Everon, Akemi, Jean Perry, Tulip Bedding and another local brands. *Merchandise : • Analysing every aspect of best sellers (the best selling price points, models, styles) and ensuring that they reach their full potential for their Categories. • Analysing sales and customers reactions and market trends to anticipate product needs and plan product ranges/stock accordingly. • Planning product ranges and preparing sales and stock plans in conjunction with Category Managers for all promotion campaigns. • Monitoring slow sellers, black stocks and taking action to reduce prices or set promotions as necessary. • Deploy all campaigns by working with various teams including Graphics Design, Campaign, Social Media, Online Marketing.