Product Marketing Manager

• Apr 2021 - Present

- Monitoring new features developments with agile methodologies and managing their launches. - Working with product teams to make better decisions that affects market adoption. - Planning, construction and presentation of Go to market at each launch - Benchmarking and market analysis - Development of product message, competitive differential, consumer profile, communication, pricing and packaging strategies - Product Content and FAQ writing - Trainning of internal teams (support, marketing and sales) Show less

Marketing Analyst

• Mar 2020 - Apr 2021

- Planning and executing strategic marketing projects, focusing on sales enablement and customer loyalty; - Planning advertising campaigns: preparation of briefings, follow-up with agencies and approval of design and content; - Market data analysis to build sales arguments; - Definition of marketing strategies focused on different personas; - Content production for social media, email marketing, websites and online events. - Planning and executing strategic marketing projects, focusing on sales enablement and customer loyalty; - Planning advertising campaigns: preparation of briefings, follow-up with agencies and approval of design and content; - Market data analysis to build sales arguments; - Definition of marketing strategies focused on different personas; - Content production for social media, email marketing, websites and online events.

Marketing Intelligence Analyst

• Jul 2019 - Mar 2020

- Interface with Sales, detecting team's needs and proposing marketing strategic solutions.- Creation of briefings for sales/marketing materials.- Contact with advertising agencies.- Management of strategic marketing projects.- Data analysis and market studies to build sales arguments.- Trainings for the commercial team about the use of marketing materials at each stage of the sales funnel.

Marketing Intelligence Intern

• Apr 2019 - Jun 2019

Marketing Intern

• Mar 2017 - Oct 2017

- Projects Management - Development of new products and packaging for national and foreign markets. - Budget control. - Approval of advertising content for media and press. - Projects Management - Development of new products and packaging for national and foreign markets. - Budget control. - Approval of advertising content for media and press.