Senior Business Development Manager

• Aug 2023 - Present

Business Development Manager

• Feb 2023 - Aug 2023

Senior Associate, Distribution & Acquisition

• Jul 2018 - Dec 2020

Chinese Content Group; Distribution - Distribute Astro original production and Astro Chinese Channels to oversea markets. - Distribute Astro Chinese channels - AEC, Xiao Tai Yang, Hua Hee Dai Business Development - Co-production - Drama, lifestyle, docu long form contents - ViuTV – Pick Me Up To Malaysia (https://viu.tv/encore/pick-me-up-to-malaysia-full-version) - IP licensing deal - GG Bond (https://news.tom.com/201812/4003407828.html) - Explore new business opportunities Acquisition - Buying content for Astro AEC (latest Chinese drama, variety show and documentary), Astro Quan Jia (latest China's drama and variety show) & Wah Lai Toi (latest TVB and Cantonese's lifestyle show) Show less

Sales and Marketing Manager

• Feb 2018 - Jul 2018

Senior Account Manager, BAT Malaysia, Dunhill

• Apr 2017 - Feb 2018

- A BRAND CUSTODIAN for the brand, responsible on all creative and communications that launch in the market are in-line with the brand guideline and language. - PROJECT MANAGEMENT: Lead and manage in a collaborative manner, multiple projects with a broad range of internal and external stakeholders simultaneously to achieve client deliverables and commercial outcomes; from developing timelines, managing creative development, client approvals, project expenses reporting to preparing materials for client-facing meetings. - PRODUCTION MANAGEMENT: Manage pre-production and post-production of the campaigns for all Below The Line (BTL) touch points. - Act as a CLIENT ADVOCATE within the business to share insights and market intelligence to promote repeat business, ensure a positive client experience and integrate in development of product and services offering. - RELATIONSHIP MANAGEMENT: Responsible to develop and maintain positive relationship with all parties to ensure that work is delivered efficiently; client, internal team (Creative, Planner, Costing, Traffic, and Production) and vendors. I To strengthen and grow strategic client relationships to expand on current service offering or create new service offering. Show less

Regional Marketing, Affiliate and Regional Advertising Sales

• Sep 2014 - Apr 2017

-Marketing communications: Develop and execute strategic marketing plan for the channel via collaboration with the cable operators with objective of increasing subscriber number and stay loyal to channel through on-air and on-ground campaign. l Worked with different media partners (prints, radio and online), lifestyle brands for event partnerships. -Advertising sales: Manage the regional advertising business for the channel, mainly for Hong Kong, Singapore, Taiwan & Korea markets. I Liaise with the local reps to upsell proposal to the clients. -Business development: Collaborate with different media owner to co-sell customized campaign, ie iQiyi, Lifestyle Asia, Singtel TV and Media Corp. Affiliate marketing: Serving as the primary contact to cable operators across Singapore (Singtel TV), Taiwan (Taiwan Mobile, KBro, Chung Hwa), Hong Kong (TVB, myTV SUPER, nowTV, LeTV), Korea (CMB). -Channel distribution: Responsible to distribute the channel to other untapped cable operator -ATL & BTL: Assist to manage the media buy for the channel. -Social media management: Assist to conceptualize social media campaign and execute fan base contests through the channel’s social media platforms. Show less

Senior Marketing PR & Event Executive

• Aug 2012 - Aug 2014

-Headed the PR and event portfolio in the Marketing team. -Main liaison with the PR agency -Regularly develop and execute PR activities for the company by arranging media for interview, shooting, liaise with all the magazine media partners on barter or free ads space and editorial support for the brand. -Assist in planning brand campaign and utilizing the marketing budget on quarterly basis. -Managed all Celebrity Fitness’ events, be it in-house or external -Build and keep close relationship with all the sponsored artistes, models and talents. -Worked with brands for possible marketing collaborations and sponsorship to support our events and big campaigns. -Worked with Sales team to organize on-ground or corporate visit to generate leads. -Liaise with the mall managements on all the A&P support. -Involved in art directing on all artwork development. -Handled CF Malaysia Facebook – content development, campaign to increase ‘likes’ and more. Show less

Regional Account Executive

• Sep 2010 - Aug 2012

clientele: Regional British American Tobacco (Asia Pacific) job scope: -Developing and maintaining effective filling systems within the team -Effectively and efficiently handling all correspondence from London head office, offices around Asia. -Writing comprehensive briefs to all relevant departments to execute job tasks. -Assisting with budget summaries and reconciliation. -Ensuring timelines are met, coordinating meetings as per timelines. -Establishing and maintaining a good working relationship within the Asia Pacific network. -Making appropriate contributions to team discussion and contributing to a positive team spirit. Show less