Leslie De Mey

Digital Expert at UPTHRUST
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Brussels Metropolitan Area, BE
Languages
  • Dutch Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Full professional proficiency
Skills

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Céline Vroman

Leslie werkt voor Yelski als marketing & communicatie medewerker/student. Ik ervaar haar als uiterst stipt en secuur. Ze is betrokken op de business en geeft waardevolle aanvullingen en input tijdens overlegmomenten. Leslie is oplossingsgericht en weet van aanpakken. Haar interesse en initiatief om de lopende zaken anders/beter aan te pakken is groot. In een vertrouwde omgeving wordt ze communicatief en heeft ze een fijn gevoel voor humor. Ze is een ware steun voor mijn onderneming!

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Credentials

  • Certified Marketer Level 1 Credential
    General Assembly
    Apr, 2019
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Sep, 2023
    - Sep, 2024
  • Google Analytics Certified
    Google
    Jun, 2017
    - Sep, 2024

Experience

  • UPTHRUST
    • Belgium
    • Marketing Services
    • 1 - 100 Employee
    • Digital Expert
      • Sep 2023 - Present

      UPTHRUST.EU | Award-Winning Global Digital Growth Office Upthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates. Upthrust is part of Customer Collective. Want to go for hyper-growth? Let's get in touch ☞ leslie.de.mey@upthrust.eu UPTHRUST.EU | Award-Winning Global Digital Growth Office Upthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates. Upthrust is part of Customer Collective. Want to go for hyper-growth? Let's get in touch ☞ leslie.de.mey@upthrust.eu

  • Le Pain Quotidien
    • Belgium
    • Restaurants
    • 700 & Above Employee
    • Global Digital Marketing Manager
      • Jul 2021 - Sep 2023

      As the Global Digital Marketing Manager at Le Pain Quotidien, I played a crucial role in shaping the brand's digital presence and fostering customer engagement. In this dynamic role, I spearheaded a range of strategic initiatives: CRM & Loyalty: Led the development and successful launch of a CRM and loyalty program. This encompassed market research for the creation of an appealing loyalty scheme, implementing new app, web and ePOS features, and design and execution of a comprehensive go-to-market plan, including communication and on-site training for all teams. Digital Paid Media: Developed the digital media strategy, encompassing both always-on and tactical performance campaigns as well as a brand equity campaign to boost awareness and sales. Maintaining a 'test and learn' approach, we consistently refined campaigns (channels, creatives and targeting) and gathered valuable insights. Data: Coordinated the implementation of comprehensive tracking measures across all digital platforms, enabling accurate performance monitoring and data-driven decision-making. E-commerce: Led the launch of a new e-commerce platform and optimized the customer journey. Website: Coordinated various improvements to the company's website, ensuring optimal user experience. Effective collaboration with multiple agencies and leading cross-functional teams were essential to the success of these initiatives. Show less

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Digital Manager
      • Dec 2018 - Jul 2021

      At the Professional Products Division of L'Oréal Belgilux I was responsible for the online ecosystem, including all the online touchpoints (e-commerce, brand websites, e-learning platform) as well as the CRM and precision advertising strategy. Main achievements: - 72% increase of revenue on B2B webshop (2 year period) - 64% adoption rate of e-learning platform (4 months after go-live) - B2B paid social campaigns with an ROAS > €100 - 28% growth of B2B CRM audience (2 year period) I have managed two transformational projects: L'Oréal Partner Shop (B2B e-commerce platform) | responsible for platform - Localise and implement international platform - Co-develop go-to-market plan - Train key users (sales, marketing and customer service) L'Oréal ACCESS (B2B e-learning and training booking platform) | project manager - Localise and implement the international platform - Devise go-to-market plan (adoption rate of 64% achieved 4 months after go-live) - Train key users (marketing and education) - Advise brands on content strategy - Define and report on main KPI's - Select and manage the implementation of new functionalities relevant to the local market Show less

  • MEDIALAAN
    • Belgium
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Jr. Digital Brand Manager VTM
      • Jan 2018 - Dec 2018

      At MEDIALAAN my objective was to raise the number of active users and views on vtm.be and the VTM-app. My main responsibility was to devise and implement a 360° marketing strategy focused on conversions (CRM, social, video, programmatic, print, TV). Furthermore, I defined KPIs and analyzed the results for all campaigns. I assisted the CRM team in the set up of automated email flows and optimized the weekly newsletter and ad hoc emails in content and look. In our growth marketing project I represented the brand and identified opportunities to boost active users. Lastly, I thought along with the web and app development teams on functionality, design and UX. Show less

  • Universem
    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Associate Consultant
      • Apr 2017 - Jan 2018

      At Universem I designed digital marketing strategies tailored to the needs of our clients. I defined the KPIs and put the plan into action. This included set-up, optimization and reporting of search, social and display campaigns. In addition, I made sure everything was properly tracked and the data was fed into dashboards. Moreover, I assisted the SEO team, conducting semantic analysis and writing optimized content. Google Ads | Bing | Meta | LinkedIn | Google Analytics | Data Studio Show less

    • Digital Marketing Intern
      • Aug 2016 - Feb 2017

      @ Professional Products Division - Creation of a couponing platform (B2C) | www.salon-exclusif.be | From design to realization | Responsible for specs, deployment and test of the platform | Animation and traffic building - Creation of an online media library (B2B) - Creation of a lead generation website (B2B) - Set-up and implementation of a 360 digital calendar (Facebook B2C, Instagram, Facebook B2B, B2C & B2B website, couponing platform, newsletters) - Responsible for the localization of the B2C website | www.lorealprofessionnel.be - Responsible for emailing campaigns (B2B & B2C) - Define and analyze KPIs Show less

  • YELSKI
    • Belgium
    • Executive Offices
    • 1 - 100 Employee
    • Marketing Assistant (Student job)
      • Oct 2015 - Mar 2016

      Yelski is a startup connecting freelancers & clients. Content Creation | Emailing (MailChimp) | Business Development Yelski is a startup connecting freelancers & clients. Content Creation | Emailing (MailChimp) | Business Development

Education

  • KU Leuven
    Master’s Degree, Business Economics
    2015 - 2016
  • KU Leuven
    Bachelor of Science (BSc), Toegepaste economie (Applied economics)
    2011 - 2016

Community

You need to have a working account to view this content. Click here to join now