Experience

Allstate Can Corporation

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Director of Marketing & Creative; Sales Executive

  • Jul 2000 - Present

  Conceives and executes sales and marketing strategies to increase the profitability of products and services. Responsible for product and market development; gathering, analyzing, and utilizing market research. Also directs advertising and marketing communications activities as well as internal communications initiatives. Responsible for the creative strategies and direction of advertising and marketing materials and campaigns, and product development. Provides sales services to existing accounts and cultivates leads.Determines demand for products and services and identifies business opportunities, innovative product solutions, and develop growth plans for products. Gathers and analyzes data on customer demographics, buying habits, and preferences. Forecasts consumer and industry trends. Lead, direct and execute the organization's product development strategies. Oversees development of products that are on-trend for color, aesthetic and product usefulness. Identifies potential hurdles and communicates with internal and external stakeholders to resolve issues and streamline processes. Conceives original artwork for packaging, advertisements, and marketing collateral, logos, marketing collateral, and other published materials. Oversees the work of artists in the creation of surface designs. Negotiates licensing contracts with artist and their representatives.Manages database systems designed to analyze and increase customer value. Generates marketing lists; segmentation, contact, and testing plans; and campaign reports. Analyzes customer preferences, trends, profiles, and purchase histories. Identifies factors that influence and are predictive of customer behavior.Plans, directs and implements marketing communications. Responsible for communicating strategic and consistent messages across print and electronic and social media to target audiences. Produces and acts as liaison with suppliers, negotiates to reduce costs and increase profitability.



Leslie Wing Fine Art and Design

• Professional Licensing Artist

  • Jan 1995 - Present

  I create artwork to print on consumer products such as home decor, fabrics, stationery, garden flags, greeting cards, gift bags, notepads, placemats, kitchen towels, coasters, dinnerware, pillows, packaging and much more. I am represented by Art Licensing International. A representation of my work may be viewed at http://www.artlicensing.com/search/node/Leslie%20Wing I create artwork to print on consumer products such as home decor, fabrics, stationery, garden flags, greeting cards, gift bags, notepads, placemats, kitchen towels, coasters, dinnerware, pillows, packaging and much more. I am represented by Art Licensing International. A representation of my work may be viewed at http://www.artlicensing.com/search/node/Leslie%20Wing



Tate Access Floors

• Director of Marketing

  • May 1999 - Jul 2000

  Established marketing plan including advertising, public relations, trade show participation, direct mail, and sales tool development. Streamlined processes to optimize departmental budget; analyze effectiveness/ROI of marketing programs. Implemented Internet plans and redesign of website to increase competitive differentiation and maintain customer loyalty. Raised the awareness of product line and concept for use with other high technology products. Developed corporate standards guide to gain consistency of image and message across all communication vehicles including video, sales presentations, print and electronic media. Support of sales and operations through pricing strategies, market development, customer care and retention. Supervise dealer co-op advertising and promotional program. Coordinated conferences and events. Provide direction to marketing team. Conduct performance reviews to foster team growth and professional development.



U.S. Can Company

• Director, Marketing & Creative

  • 1996 - 1999

  Developed a strategic marketing plan for $800MM manufacturer of consumer and industrial packaging. Expanded core business and growth in new markets through product development which resulted in increased revenue and market share. Built strong stock and retail programs for large retailers like Wal-Mart and Target. Forecasted market trends on both consumer and business-to-business levels. Negotiated licensing agreements. Defined identity throughout print and electronic (Internet) marketing collateral, managed trade show participation, lead tracking activities, and marketing database.