Leslie Rutherford

Director Of Marketing And Development at Miners Alley Playhouse
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Contact Information
us****@****om
(386) 825-5501
Location
Denver Metropolitan Area, US

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Experience

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Director Of Marketing And Development
      • Apr 2019 - Present

      - Maintain and cultivate relationships with current and new donors for annual giving- Support planned giving campaign- Identify, solicit and maintain business and corporate sponsors- Research potential local, regional and national grant sources, draft grant proposals and final reports- Maintain media relations, including creating and distributing media releases- Research and develop content for public relations features- Maintain daily social media presence on multiple platforms.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing, Development & PR Director
      • Jun 2008 - Apr 2019

      - Developed and maintained annual marketing plan and budget. Reported to superiors/Board of Directors on implementation, progress and accomplishments monthly and annually.- Expanded and maintained daily social media presence on multiple platforms. - Composed and distributed press releases to local media for event/show promotion.- Managed redesign and maintained content of both traditional HTML and WordPress™ websites.- Designed and distributed e-mail promotions to permission-based lists through various e-mail service providers.- Collaborated with ad agencies, graphic artists, printers and mail houses on design, layout and scheduling of collateral pieces, advertisements and original artwork.- Coordinated with local print, radio, web and television media to promote events and negotiate and secure sponsorships.- Designed ad layout for placement in both print and online display.- Designed collateral pieces to promote season, shows and events including: programs, posters, postcards, flyers, etc.- Generated and analyzed reports from various ticketing software programs, social media aggregators, social media platforms and Google Analytics for distribution to board members, managers and staff for budget and forecasting purposes.- Regularly attend community meetings/events to interact with marketing/non-profit/arts colleagues, community leaders and press.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Assistant Director of Marketing
      • Jul 2001 - Oct 2007

      Opera Colorado enriches the quality of life through the presentation of opera performances that inspire our audience, and serves the community through education and cultural programs.

    • Tier II Marketing Coordinator
      • Nov 2000 - Jun 2001

      Since 1989, the Scientific & Cultural Facilities District (SCFD) has dramatically reshaped the landscape of Colorado communities. As a result, Denver is now in the national spotlight and has been elevated in stature to a world-class cultural center.The SCFD is a unique collaboration between rural, suburban and urban counties. The distribution budget for scientific and cultural organizations in the seven-county area is approximately $40 million annually. And we've discovered that funding on that scale, delivered to a local area, makes a profound impact.Tier II represents one of the fastest growing SCFD segments. Tier II organizations include 26 regional organizations offering the best in science and culture. By statute, Tier II organizations qualify for funding based equally on two factors: 1) qualifying annual income, and 2) the organization's paid attendance. Tier II organizations receive 21% of SCFD funds.

    • Program Director
      • May 1999 - Oct 2000

      Comprehensive event based website originally designed to service the Scientific & Cultural Facilities District of the Denver metro area.

    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 1998 - May 1999

      Denver School of the Arts is a public magnet art school offering rigorous daily involvement in a specialized art form. We offer middle and high school students: ■the opportunity to explore the work ethic and discipline required of an arts career in a supportive, nurturing environment ■rigorous academic preparation for advanced study ■relationships with local, regional and national artists and art communities ■lifelong learning and advocacy in the arts ■majors in Band, Creative Writing, Dance, Guitar, Orchestra, Piano, Stagecraft and Design, Theater, Video Cinema Arts, Visual Arts and Vocal Music.

Education

  • THE UNIVERSITY OF COLORADO
    BS, MUSIC MANAGEMENT
    1993 - 1998
  • Loyola University New Orleans
    International Business
    1992 - 1993

Community

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