Experience

GTI Medical Ltd

• Israel
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer & Business Development-Medical Device Sector

  • Dec 2014 - Present

  Precision laser cutting | Laser welding | Surface treatments | Prototype to serial production | Assembly house | MachiningGTI Medical provides end-to-end in-house services enabling medical device Start-Ups to reduce their overall costs. GTI Medical services include OEM laser cutting, laser welding, Electropolish and other surface treatments and assembly in our ISO7 Clean Room. We are ISO13485 Certified

• VP Marketing & Business Development

  • Dec 2014 - Apr 2022

  • Results-oriented, hands-on business professional capable of leading marketing efforts, product management, image/brand awareness, external communication strategies, and sales efforts. • Overall responsibility for all areas of marketing from preparing brochures, presentations, brand visibility and cultivation, PR, social media management, including the website, Facebook and LinkedIn pages and preparation of international exhibitions abroad.• Serves as a contributing member of the senior executive team involved with strategic goal setting and development of the annual operating and marketing plans. • Understands financial metrics and manages a budget to optimize performance and drive profitability.• Manages the marketing, sales and product management teams, to align them with the marketing strategy and with the product development roadmap, to drive profitable revenue.• Demonstrate results-driven leadership to achieve business objectives through mentoring, cooperation, support, and accountability. Show less



Monada Inc.

• Greater Toronto Area, Canada

• Marketing Director

  • 2006 - 2013

  • Responsible for the marketing of Commercial Real Estate. • Responsible for the marketing of Commercial Real Estate.



Biltrite Industries

• Toronto, Canada Area

• Vice President

  • 1997 - 2005

  • Directly responsible for 160 union employees, management, office administration and operational workforce. Responsible for 180 employees in total. • Participate as senior management in key decision-making processes in all aspects of the company’s day-to-day activity including operations, marketing, sales, finance, inventory and human resources. • Work closely with the sales team to ensure all sales & marketing tools are current & available. Examine quarterly sales analysis and conducted sales meetings to ensure sales targets are met. Travelled on the road with sales team to the USA, Canada and Europe to generate and maintain business relations. • Communicated with all media professional and trade magazines in the U.S. and Canada. Developed marketing tools to promote the company brand name, while maintaining marketing budget. Responsible for the company's participation in international trade shows and online presence. Show less