Experience

Vision Wheel

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Partner

  • Dec 2019 - Present

  Brands big and small, Leslie has touched them all with extensive, career-long experience in design. No matter the project, Leslie is fueled by the exact same desire: to see clients realize their vision through one-of-a-kind creative. She’s seen it time and again – design goes a long way in getting movements started. As Creative Partner at Vision Wheel, she amplifies our blend of strategy, creativity and fun – and definitely drives up the style quotient. Brands big and small, Leslie has touched them all with extensive, career-long experience in design. No matter the project, Leslie is fueled by the exact same desire: to see clients realize their vision through one-of-a-kind creative. She’s seen it time and again – design goes a long way in getting movements started. As Creative Partner at Vision Wheel, she amplifies our blend of strategy, creativity and fun – and definitely drives up the style quotient.



gordongroup|TAAG

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jul 2007 - Dec 2019

  • Oversee all creative projects and staff. • Responsible for the quality of work produced by the creative department. • Translate marketing objectives into creative strategies, and direct the creative team in the design and production of marketing collateral. • Participate in the design and production of creative concepts and collateral. • Responsible for representing and communicating gordongroup’s creative and business philosophy, methodology and capabilities to current and potential clients, as well as across all departments, business units and service lines. • Lead and direct across disciplines, the development and execution of short-term (project specific) and long-term (account specific) creative strategies. • Ensure creative scope, schedule and budget are accurate. • Implement studio processes and systems. • Mentor and develop skills of creative team and act as advocate for them. • Maintain an awareness of status and project deliverables of all discipline group members’ project work. • Facilitate and orchestrate contact between account creative team and client. • Take an active role in developing, maintaining and refining a vision for the direction of the gordongroup brand and culture. Show less



Blue Chocolate Design

• Owner

  • Nov 2004 - Jul 2007

  As founder and creative director, specialized in brand identities, corporate communications, marketing collateral and website design. As founder and creative director, specialized in brand identities, corporate communications, marketing collateral and website design.



Fusion Creative, Toronto

• Art Director

  • Jul 1997 - Jun 2000

  • Designed annual reports, brochures, manuals, newsletters, point-of-purchase materials, corporate identities, logos, marketing materials, posters and graphic standards manuals. • Oversaw senior designers and production artists. • Art directed photo shoots. • Liaised with and presented to clients. • Coordinated with account directors, writers, proofreaders and suppliers. • Collaborated with creative director in management of art department. • Designed annual reports, brochures, manuals, newsletters, point-of-purchase materials, corporate identities, logos, marketing materials, posters and graphic standards manuals. • Oversaw senior designers and production artists. • Art directed photo shoots. • Liaised with and presented to clients. • Coordinated with account directors, writers, proofreaders and suppliers. • Collaborated with creative director in management of art department.



Optic Nerve (SMW Advertising) Toronto

• Graphic Designer

  • Aug 1996 - Jul 1997

  • Designed point-of-purchase and direct marketing materials, magazine advertising, trade booth signage, corporate identities, brochures and posters. • Designed point-of-purchase and direct marketing materials, magazine advertising, trade booth signage, corporate identities, brochures and posters.



Nucomm Marketing Group, Toronto

• Graphic Designer

  • Dec 1995 - Aug 1996

  • Designed quarterly coupon book for London Drugs. Included extensive coupon design, cover concepts and photo shoots. • Designed brochures, logos and booklets. • Production of coupon book, brochures, booklets, POP, print advertisements. • Designed quarterly coupon book for London Drugs. Included extensive coupon design, cover concepts and photo shoots. • Designed brochures, logos and booklets. • Production of coupon book, brochures, booklets, POP, print advertisements.



Canadian Nurses Association

• Graphic Designer

  • May 1994 - Dec 1995

  • Designed bilingual newsletters, annual reports, book covers, logos, posters, marketing materials and brochures. • Developed an understanding of editorial design, identity development, promotional marketing design, and corporate literature design. • Designed bilingual newsletters, annual reports, book covers, logos, posters, marketing materials and brochures. • Developed an understanding of editorial design, identity development, promotional marketing design, and corporate literature design.



Ottawa Magazine

• Graphic Designer

  • Jan 1991 - May 1994

  • Designed advertisements, logos and brochures. • Designed advertisements, logos and brochures.