Leslie Huckins McCarey
VP, Marketing and Communications at Charity Navigator- Claim this Profile
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Bio
Isabella Clouse
Leslie was my supervisor at Seasonal Roots and taught me so much about marketing strategy and its implementation across channels. She provided me with strong leadership and focus on driving growth and retaining members for the membership e-commerce business. She used a data-driven approach at every step. Her enthusiasm and energy for marketing made working enjoyable, even when the workload was heavy.
Mark Rausch, M.D.
Leslie was great to work with on our marketing/rebranding project. She did an excellent job of keeping the project on-task and contnually looped back to make sure all aspects of the project were on-time and completed. She is extremely knowledgeable in many aspects of marketing including PR and social media content. We really appreciated her detail in our annual marketing calendar, so that we can focus on the tasks given to us, rather than attempting to strategize our next move.
Isabella Clouse
Leslie was my supervisor at Seasonal Roots and taught me so much about marketing strategy and its implementation across channels. She provided me with strong leadership and focus on driving growth and retaining members for the membership e-commerce business. She used a data-driven approach at every step. Her enthusiasm and energy for marketing made working enjoyable, even when the workload was heavy.
Mark Rausch, M.D.
Leslie was great to work with on our marketing/rebranding project. She did an excellent job of keeping the project on-task and contnually looped back to make sure all aspects of the project were on-time and completed. She is extremely knowledgeable in many aspects of marketing including PR and social media content. We really appreciated her detail in our annual marketing calendar, so that we can focus on the tasks given to us, rather than attempting to strategize our next move.
Isabella Clouse
Leslie was my supervisor at Seasonal Roots and taught me so much about marketing strategy and its implementation across channels. She provided me with strong leadership and focus on driving growth and retaining members for the membership e-commerce business. She used a data-driven approach at every step. Her enthusiasm and energy for marketing made working enjoyable, even when the workload was heavy.
Mark Rausch, M.D.
Leslie was great to work with on our marketing/rebranding project. She did an excellent job of keeping the project on-task and contnually looped back to make sure all aspects of the project were on-time and completed. She is extremely knowledgeable in many aspects of marketing including PR and social media content. We really appreciated her detail in our annual marketing calendar, so that we can focus on the tasks given to us, rather than attempting to strategize our next move.
Isabella Clouse
Leslie was my supervisor at Seasonal Roots and taught me so much about marketing strategy and its implementation across channels. She provided me with strong leadership and focus on driving growth and retaining members for the membership e-commerce business. She used a data-driven approach at every step. Her enthusiasm and energy for marketing made working enjoyable, even when the workload was heavy.
Mark Rausch, M.D.
Leslie was great to work with on our marketing/rebranding project. She did an excellent job of keeping the project on-task and contnually looped back to make sure all aspects of the project were on-time and completed. She is extremely knowledgeable in many aspects of marketing including PR and social media content. We really appreciated her detail in our annual marketing calendar, so that we can focus on the tasks given to us, rather than attempting to strategize our next move.
Experience
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Charity Navigator
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United States
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Non-profit Organizations
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1 - 100 Employee
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VP, Marketing and Communications
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Jun 2023 - Present
Oversees the strategic marketing, communications, public relations, partnerships and outreach strategy. Responsible for increasing brand awareness, engagement, and visibility to support continued support of the organization's mission and growth. Oversees the strategic marketing, communications, public relations, partnerships and outreach strategy. Responsible for increasing brand awareness, engagement, and visibility to support continued support of the organization's mission and growth.
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Seasonal Roots
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of Marketing
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2021 - Jun 2023
Oversees the omni-channel marketing strategy and implementation of customer experience initiatives. Ongoing data analysis and iterative enhancements to deliver results. Oversees the omni-channel marketing strategy and implementation of customer experience initiatives. Ongoing data analysis and iterative enhancements to deliver results.
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TechArk | Innovative Digital Solutions
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United States
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Software Development
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1 - 100 Employee
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Senior Strategist
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Sep 2019 - 2021
Pivotal role in helping to drive results for clients. Project focus on branding strategy and helping clients determine the right technology solutions (website, mobile apps and software). Focused on driving innovative, cost-effective solutions to deliver business goals. Pivotal role in helping to drive results for clients. Project focus on branding strategy and helping clients determine the right technology solutions (website, mobile apps and software). Focused on driving innovative, cost-effective solutions to deliver business goals.
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Strategic Marketing Consultant
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Oct 2018 - Aug 2019
Working as a consultant across the marketing spectrum including, research, marketing strategy, branding, competitive analysis, customer acquisition, content strategy and creation, public relations, reputation management, email marketing, and website development. Working as a consultant across the marketing spectrum including, research, marketing strategy, branding, competitive analysis, customer acquisition, content strategy and creation, public relations, reputation management, email marketing, and website development.
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Capital One
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United States
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Financial Services
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700 & Above Employee
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Brand Marketing Manager
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2015 - Oct 2018
Lead Acquisitions and Customer Management strategies for US Card. Multi-channel, multi-segment as an Associate/Manager and as a Contractor. Manage the development of marketing programs including: direct mail, email, mobile apps, interstitials, retail, website, and online ads working with internal and external creative teams. Lead Acquisitions and Customer Management strategies for US Card. Multi-channel, multi-segment as an Associate/Manager and as a Contractor. Manage the development of marketing programs including: direct mail, email, mobile apps, interstitials, retail, website, and online ads working with internal and external creative teams.
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Director of Marketing Roles, Internal and Consulting, Richmond, VA
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2010 - 2015
Oversaw the omni-channel marketing vision to provide one-stop-shop marketing strategy and execution in inbound and outbound marketing as a consultant or Director of Marketing. Companies included: BetterMed Urgent Care, Outdoor Living Brands, Romp n' Roll Franchise, and Singlestone Consulting. Romp n’ Roll Franchise Worked to streamline the lead generation for franchise locations and franchise development. Implemented email, social, SEO/SEM campaigns. SingleStone Consulting Led the strategy and implementation of all marketing communications for this rebrand of this 19-year old B2B consulting company. BetterMed Urgent Care Conducted the research and analysis to rebrand single-location Emergency Physician’s Immediate Care to BetterMed Urgent Care (now 8 locations). Led end end-to-end creative development of omni-channel marketing and delivered improved customer experience across touchpoints. Outdoor Living Brands Supervised team of 5 in marketing to support 4 franchise brands and nearly 200 locations. Led the presentation and training to roll-out of national marketing initiatives to the franchise locations. Developed new cause-related marketing, new social media strategies and contacts to drive lead generation. Show less
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Capital One
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United States
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Financial Services
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700 & Above Employee
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Contract Brand Manager
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2009 - 2010
Responsible for the development of direct mail and website tactics via internal and external creative teams. Responsible for the development of direct mail and website tactics via internal and external creative teams.
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Owner
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2002 - 2009
Led consulting initiatives including market research, marketing plan development, brand audit analyses, new business pitches for agencies, platform for franchising, issue management/market re-entry strategy, and creative execution through partners. Led consulting initiatives including market research, marketing plan development, brand audit analyses, new business pitches for agencies, platform for franchising, issue management/market re-entry strategy, and creative execution through partners.
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Ogilvy Health
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United States
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Advertising Services
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500 - 600 Employee
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Advertising Agency Account Leadership
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Sep 1990 - Sep 1999
Ad Agencies in New York and New Jersey (Ogilvy CommonHealth Worldwide and Medicus Intercon). 10-years at 2 healthcare agencies (Ogilvy CommonHealth Worldwide and Medicus Intercon). Brands: Viactiv Calcium Chews, Boost Energy Drink, Enfamil infant formula, Lilly Humulin and Humalog insulin, Lilly Evista for osteoporosis, Accu-Check blood glucose monitors. Ad Agencies in New York and New Jersey (Ogilvy CommonHealth Worldwide and Medicus Intercon). 10-years at 2 healthcare agencies (Ogilvy CommonHealth Worldwide and Medicus Intercon). Brands: Viactiv Calcium Chews, Boost Energy Drink, Enfamil infant formula, Lilly Humulin and Humalog insulin, Lilly Evista for osteoporosis, Accu-Check blood glucose monitors.
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Education
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Gettysburg College
BA, Business Management -
Princeton High School
Community
