Experience

Sioux City Community School District

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Director Of Communications and Community Engagement

  • May 2021 - Present



Crittenton Center

• United States
• Individual and Family Services
• 1 - 100 Employee

• Executive Director

  • Apr 2020 - May 2021



Briar Cliff University

• United States
• Higher Education
• 100 - 200 Employee

• Director Of Marketing And Communications

  • 2017 - 2019

  •Realigned Briar Cliff University marketing strategy with university KPIs and annual budgeting process, leading to the creation of inaugural internal communication and department specific marketing plans •Transformed Briar Cliff University marketing plan from heavy focus on traditional advertising to multi-dimensional strategy, leading to the creation of more than 100 new advertising tactics for print, radio, TV and digital in first six months •Collaborated with Briar Cliff University admissions team to launch Recruit, the university’s first ever CRM platform •Led internal and external communication efforts for major announcements including Briar Cliff University’s presidential search, announcement and inauguration •Managed local, national and international media requests following crisis and critical situations •Served as primary spokesperson, developing strong relationships with local media through timely and rapid response •Maximized strengths and collaboration of five-person marketing team at Briar Cliff University through creation of innovative department creative hub



UnityPoint Health - St. Luke's

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • 2005 - 2017

  •Managed interdisciplinary marketing team responsible for 150-bed hospital and affiliated clinic network after promotion from Senior Marketing Communications Specialist role •Planned and managed annual operating budget for yearly marketing tactics •Created and managed overall strategy for traditional marketing (print, TV, radio and billboard), digital and online marketing, public relations, internal communications and events promoting St. Luke's Foundation, cardiology, mom-baby, imaging and other hospital and clinic service lines •Led crisis communication efforts and critical senior leadership communication at UnityPoint Health – St. Luke’s during 2008 recession, nursing reorganization and other critical situations including development and execution of multi-faceted communication plan to internal and external constituents •Led internal and external communication efforts for major announcements including the presidential search and announcement at UnityPoint Health – St. Luke’s •Implemented Medical Minute, a first-of-its-kind TV segment in Siouxland •Developed multiple online strategies for nursing recruitment including content marketing, paid promotion and other online advertising •Managed launch of new LiveWell Magazine, a seasonal health information magazine mailed to 7,500 homes •Served as primary spokesperson for hospital, developing strong relationships with local media through timely and rapid response resulting in approximately $25k in free PR every month •Served as brand ambassador, seeking opportunities to tell St. Luke’s story and maintaining the overall strength and consistency of our brand •Empowered marketing team members through realignment of roles and responsibilities to encourage staff growth and create professional development opportunities •Honored as Employee of the Month, one of only 12 employees recognized annually among hospital’s 1,400 employees



Holy Spirit Retirement Home

• Director of Marketing and Development

  • 2014 - 2014

  •Developed first-time ever comprehensive marketing plan and budget for 150-resident retirement community to meet long-term strategic goals including building general awareness of Holy Spirit •Led inaugural fundraising efforts, including the cultivation of potential donors, identification of possible giving opportunities and strategies for immediate and long-term fundraising campaigns •Successfully planned and launched comprehensive online strategy including new website with new virtual tour, online giving opportunities and outlets for family and friends to connect with residents along social media sites within first two months •Pitched PR opportunities to local media resulting in approximately $20k in free PR in first two months •Implemented comprehensive advertising campaign, resulting in multiple inquiries about Holy Spirit’s services •Researched, planned and implemented campaign for outdoor courtyard project, raising a total of nearly $23,000 in gifts and pledges within the first four weeks •Created first-time ever annual appeal campaign including organization of community volunteer committee to assist with efforts and development of annual appeal collateral •Worked with leadership team to plan employee engagement activities and efforts including the creation of a family-employee recognition program and staff “perks” program •Sought grassroots tactics to build positive perception of Holy Spirit including parish bulletins, welcome card for new residents, resident photos to family members and future community programs



Principal Financial Group

• United States
• Financial Services
• 700 & Above Employee

• Marketing Consultant

  • 2001 - 2005

  •Served as marketing liaison to national, non-owned wholesaler sales force •Developed turnkey marketing plans encompassing electronic, print and direct mail vehicles for product launches, sales contests and new initiatives •Led communications committee responsible for identifying and writing sales tips and information •Worked with in-house publishing services area in designing and creating dynamic marketing collateral. •Interpreted financial and product concepts to translate into consumer-friendly marketing communications



Anoka-Hennepin Public Schools

• English/Journalism Teacher

  • 2000 - 2001

  •Developed and taught creative activities and lesson plans to supplement the district’s curriculum •Assisted in annual planning and implementation of new learning objectives •Instructed students in the elements and principles of print media including newspaper organization and design •Created successful advertising outlet for local businesses through print ads and newspaper sponsorships •Developed and taught creative activities and lesson plans to supplement the district’s curriculum •Assisted in annual planning and implementation of new learning objectives •Instructed students in the elements and principles of print media including newspaper organization and design •Created successful advertising outlet for local businesses through print ads and newspaper sponsorships