Marketing

• Feb 2023 - Present

Account Manager Frito-Lay Account Team

• Jan 2003 - Mar 2004

Lead an onsite team at Frito-Lay national headquarters supporting the Category Management organization. Build close working relationships with key national grocer retail account teams including Target, Kroger, and Safeway by providing value-added insights based on syndicated data. Work with the national Frito-Lay Customer Strategy & Development team on high-exposure initiatives such as the annual operating plan as well as customer annual planning and annual selling process for the Frito-Lay sales organization, provide category insights and selling storeis for key Frito-Lay retail events. Show less

Manager, Marketing Services

• May 1999 - Dec 2002

Served in several different roles each one increasing in responsibilities. - Developed and supported point of sale displays for private label cookies. - Establish and implement best practices for division's merchandising options. - Worked with outside vendors in the development and manufacturing of displays. - Responsible for new item development from concept to implementation maximizing speed to market and profitability. - Responsible for reviewing new item development progress with the President, divisional SVP, and baker GM/VP. - Coordinate division's participation in two national industry trade shows to ensure all shows are planned for and successfully executed. - Authorize all divisional expenditures to ensure compliance against budget, noting key variances. - Maintain divisions's ISO 9000 certification. - Responsible for strategic sales management of CVS ensuring sales and profit opportunities are optimized and category growth is achieved. This also involves periodic account review with the category manager. - Responsible for the development and growth of direct reports. Show less