Experience

Freshwater Future

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications and Development Director

  • Jan 2020 - Present



Contract

• Marketing and Development Director and Product Designer

  • Jan 2016 - Jan 2020

  - I developed personalized and distinctive product design projects for B2B and B2C clients including effective design boards, sourcing and procurement, proposals, and deadline-driven deliverables. I focused on client relationships and networking including social media and enhanced cross-posting to drive mutual benefits. - My extensive e-commerce content production included enhanced user guides, image optimization tags, keyword dense landing pages, and detailed SEO optimized product descriptions. I researched and tested online marketplaces, event markets, pop-ups, and physical location metrics to study KPIs. Show less



Sky Iris, LLC and Skyiris.com

• Harbor Springs and Bay Harbor, MI

• Digital Marketing and Sales Manager - Principle

  • Jan 2010 - Aug 2019

  - In a start-up environment, I managed day-to-day operations, sales, and financials for physical store located in a high-end resort community while administering cross-functions of SEO-optimized web content for e-commerce site. I effectively aligned advertising, marketing, brand awareness, media campaigns and budgets. - Working closely with clients, I enjoyed cultivating strong relationships with luxury interior design businesses and high-net worth clientele and developed a portfolio of successful product and service proposals. I dove into website and competitor analytics to track buyer behavior, trends, and demographics. I proactively managed customer service and negated customer complaints and pain points. - I performed product competitive analysis, a/b testing, and inventory management along with developing private label consumer products for a strategic competitive edge both locally and online. - I focused on social media cross-posting of Facebook, Pinterest, Instagram, and Twitter with blogs, Mailchimp email blasts, and Google Adwords campaigns while working with local and national media outlets. Highlights included coverage in "HGTV" magazine, "Coastal Living" magazine, "Apartment Therapy" blog, "Southern Living" magazine, and Home Accents "Retail Stars". - I excelled in experiential merchandising and coordinating promotional events and community downtown involvement initiatives for effective brand strategy. I wore many hats as problem-solver, solutions-finder, and budget-miser with sales savvy innovation. Show less



Tip of the Mitt Watershed Council

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Development and Communications Director

  • Mar 2004 - May 2010

  - I managed communications and fundraising for a highly regarded regional environmental, non-partisan, mission-driven organization. I assisted with cross-functions of communications, administrative, scientific, policy team, and stakeholders for effective marketing, outreach, and development. - I successfully researched, built, and managed major donor profiles and cultivated and engaged high-net worth individuals, foundations, and corporate sponsors to exceed fundraising goals. - I managed and led membership fundraising campaigns and a CRM database as well as the project workflow of the communications team to produce newsletters, annual reports, fundraising and marketing content, special projects, and various publications. I produced board and financial profit and loss budgets and reports. I also effectively coordinated media relations, website updates, and editorial and social media calendars. I enjoyed coordinating and supervising volunteers and donors on special projects and events. - My presentation skills were well-honed at board meetings, association meetings, seminars, public events, and private donor parties. With my creative and innovation skills, the organization developed many new fundraising and outreach events. My problem-solving skills were an asset with crisis management and public policy issues. Show less



Freelance Consulting, Content Writing, Researching, and Fundraising

• Analyst, Researcher, and Content Marketing Writer

  • Oct 1998 - Dec 2009

  - I have created an extensive volume of content ranging from grant proposals, reports, research case studies, fundraising campaign appeals, and in-depth industry and manufacturing published white papers to winning marketing materials, branding tags, media articles, SEO friendly web content (both long and short-form), and informational publications for non-profit organizations, small and medium-sized businesses, and national corporations. - I'm a subject matter expert in environmental and water issues, waste management, manufacturing processes, biotech, chemicals, textiles, printing technologies, boating industries, construction, retail, and interior design (please refer to my publications list for in-depth review). - I'm masterfully effective in converting technical and industry specific data, government regulations, university research, RFPS, market dynamics, and competitive analysis into concise, accessible publications for key stakeholders, clients/donors, B2B executives, and consumers. - Thrown in with this diverse mix is creative event planning, thought leadership, and interpersonal skills. I'm an expert of many communication and marketing channels, innovative, and adept at learning new technologies. Please refer to my publications list for major content and research industry projects. Show less



Petoskey Regional Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications and Events Association Manager

  • Nov 1996 - Sep 1998

  - I managed membership and public relations for a large, regional SMB chamber of commerce organization. I coordinated local and regional community and business promotion, networking events, and member special outings which elevated my interpersonal and skills. - I acted as a liaison for community groups, members, and stakeholders, In addition, I managed and grew an Ambassador outreach program. - I also produced annual and board financial reports and budgets. I created and managed workflows of content, brochures, flyers, publications, advertising, and graphic design projects to market the chamber brand and promote chamber value-added services and benefits. Show less



Allied Waste Industries

• United States
• 1 - 100 Employee

• Site and Special Waste Coordinator

  • Jun 1994 - Aug 1996

  I was stationed at a landfill site with direct experience in waste transporting, special industrial waste, and landfill best practices. I was a liaison for cross-functions between executives, administrative, compliance, and sales team at site location, regional office, and national headquarters during a period of rapid growth. I created tonnage, revenue, payroll, and budget reports as well as analyzed data for impact studies to increase performance, efficiency, and profits. I also assisted with coordinating events, corporate site visits, public relations, and compliance evaluations. I helped in generating new customer leads and forming stronger partnerships with B2B industrial customers. Show less