Experience

CPRS Vancouver

• Canada
• Advertising Services
• 1 - 100 Employee

• Student Co-Director

  • Jun 2023 - Present

  Co-director of the student portfolio to help shape and guide the next generation of communicators in Vancouver. Co-director of the student portfolio to help shape and guide the next generation of communicators in Vancouver.



Canadian Public Relations Society (CPRS) - Vancouver

• Vancouver

• Membership Director (Volunteer)

  • Jun 2020 - Present



tartanbond

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2020 - Mar 2023

  Oversees communications strategies and/or contributes to media activities for brands, including: • BC Ale Trail • Flyover Canada • JW Marriott Parq Vancouver • Katzie First Nation • Lobster PEI • Marriott International • The DOUGLAS, an Autograph Collection Hotel • The Josie Hotel • The Velvet Restaurant + Lounge • Tourism Tofino • Tourism Ucluelet • True Key Hotels & Resorts • Tutto Restaurant • Watermark Beach Resort • Wayward Distillery Oversees communications strategies and/or contributes to media activities for brands, including: • BC Ale Trail • Flyover Canada • JW Marriott Parq Vancouver • Katzie First Nation • Lobster PEI • Marriott International • The DOUGLAS, an Autograph Collection Hotel • The Josie Hotel • The Velvet Restaurant + Lounge • Tourism Tofino • Tourism Ucluelet • True Key Hotels & Resorts • Tutto Restaurant • Watermark Beach Resort • Wayward Distillery



Tourism Richmond

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Communications Manager

  • Oct 2015 - Oct 2020

  Full time position with Tourism Richmond. Responsible for overall communications strategy, corporate communications, executive communications, internal communications, content production, implementing influencer marketing strategy and execution, crisis communications and more. Full time position with Tourism Richmond. Responsible for overall communications strategy, corporate communications, executive communications, internal communications, content production, implementing influencer marketing strategy and execution, crisis communications and more.



Travel Media Association of Canada

• BC & Yukon Chapter

• Secretary

  • Nov 2018 - Jan 2020



CPRS Vancouver

• Public Relations and Communications Services

• Recruitment Director

  • Jun 2012 - Jun 2016

  Board member of the Canadian Public Relations Society, Vancouver chapter. Primarily responsible for the job board portfolio. Board member of the Canadian Public Relations Society, Vancouver chapter. Primarily responsible for the job board portfolio.



Laura Ballance Media Group

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Feb 2015 - Oct 2015

  Full time position with LBMG. Managed and conducted media relations strategy and outreach, story mining, event management and media accreditation. Led large, national files such as Yellow Pages Shop the Neighbourhood campaign and the 2015 Vancouver International Auto Show and others. Full time position with LBMG. Managed and conducted media relations strategy and outreach, story mining, event management and media accreditation. Led large, national files such as Yellow Pages Shop the Neighbourhood campaign and the 2015 Vancouver International Auto Show and others.



Nurse Next Door

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• PR Coordinator

  • Jan 2014 - Feb 2015

  Full time position with Nurse Next Door. Responsible for uncovering news stories within the organization to help drive franchise leads across Canada and the US. Facilitated media campaigns for new franchisees, and organized interviews for the leadership team. Provided support in graphic design, advertorial writing, news releases, fact sheets and more to 80 plus franchises across Canada and the US Full time position with Nurse Next Door. Responsible for uncovering news stories within the organization to help drive franchise leads across Canada and the US. Facilitated media campaigns for new franchisees, and organized interviews for the leadership team. Provided support in graphic design, advertorial writing, news releases, fact sheets and more to 80 plus franchises across Canada and the US



NATIONAL Public Relations

• Canada
• Public Relations and Communications Services
• 100 - 200 Employee

• Associate

  • Nov 2012 - Oct 2013

  Full time position with NATIONAL Public Relations. Was responsible for conducting media relations and outreach, conducting research to support client mandates, handled planning and coordination of large and small events, assisted with development of collateral and materials. Was also involved with inter-office mandates, working collaboratively with various offices across Canada. Client mandates ranged from community engagement to marketing communications and social media campaigns. Managed a total of four to seven accounts at any given time. Show less



Travel Masters

• Canada
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Creative Specialist

  • Sep 2011 - Nov 2012

  As the creative specialist, I was responsible for a wide variety of different tasks ranging from public relations, media relations, internal communications, advertising design and marketing. As the creative specialist, I was responsible for a wide variety of different tasks ranging from public relations, media relations, internal communications, advertising design and marketing.



Five Hole for Food

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Communications Specialist

  • Mar 2011 - Jun 2012

  Volunteer position with Five Hole for Food, providing media relations support across the country. Worked with the media relations team and pitched St. John's, Newfoundland, Montreal and Winnipeg. Resulted in over 15 media hits in print, radio and television. Volunteer position with Five Hole for Food, providing media relations support across the country. Worked with the media relations team and pitched St. John's, Newfoundland, Montreal and Winnipeg. Resulted in over 15 media hits in print, radio and television.



Whistler Spirit Run

• Media Relations Coordinator & live blogger

  • Sep 2010 - Sep 2011

  Live blogger to the Whistler Spirit Run & Festival at Callaghan Valley in September, sending live updates to the Vancouver Sun website. Also part of the social media team. Live blogger to the Whistler Spirit Run & Festival at Callaghan Valley in September, sending live updates to the Vancouver Sun website. Also part of the social media team.



Hemlock Printers

• Canada
• Printing Services
• 1 - 100 Employee

• Marketing Assistant

  • Oct 2010 - Aug 2011

  As the marketing assistant, I designed adverts for Hemlock in various publications and worked on marketing collateral. Also wrote press releases and pitched original story ideas. I worked with sales reps to help re-structure their CRM to help improve sales. This position was a part time internship. As the marketing assistant, I designed adverts for Hemlock in various publications and worked on marketing collateral. Also wrote press releases and pitched original story ideas. I worked with sales reps to help re-structure their CRM to help improve sales. This position was a part time internship.



Maynards Industries

• Canada
• Retail Office Equipment
• 1 - 100 Employee

• Marketing assistant

  • May 2010 - Sep 2010

  Responsible for direct mail database maintenance and management to assist with direct mail campaigns with the marketing department and project managers. Other duties include press release writing, media monitoring, and streamlining and targeting media lists to specific industries and creating/conducting phone surveys. Responsible for direct mail database maintenance and management to assist with direct mail campaigns with the marketing department and project managers. Other duties include press release writing, media monitoring, and streamlining and targeting media lists to specific industries and creating/conducting phone surveys.



Vancouver Short Film Festival

• Webmaster

  • Jan 2009 - Dec 2009

  Redesigned Vancouver Short Film Festival's website using wordpress. Responsible for maintaining VSFF.com for both content and backend. Redesigned Vancouver Short Film Festival's website using wordpress. Responsible for maintaining VSFF.com for both content and backend.



Canadian Public Relations Society National Conference

• Live blogger and MC Assistant

  • Jun 2009 - Jun 2009

  As a live blogger, was responsible for covering keynotes, plenaries and workshops throughout the conference using Cover It Live. Worked with a team of live bloggers to cover the entire conference and gave the conference another layer of interactivity. As an MC assistant, was responsible for getting MCs Joanna Wyatt and Shafiq Jamal important information regarding speakers, safety protocols, AV direction and whatever else was required. As a live blogger, was responsible for covering keynotes, plenaries and workshops throughout the conference using Cover It Live. Worked with a team of live bloggers to cover the entire conference and gave the conference another layer of interactivity. As an MC assistant, was responsible for getting MCs Joanna Wyatt and Shafiq Jamal important information regarding speakers, safety protocols, AV direction and whatever else was required.