Lesley Matheson
Senior Communications Advisor at IMPAC5- Claim this Profile
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Bio
Experience
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IMPAC5
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Senior Communications Advisor
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Jul 2022 - Present
Implementing marketing, communications and social media strategy for the 5th International Marine Protected Areas Congress in Vancouver, February 2023. Implementing marketing, communications and social media strategy for the 5th International Marine Protected Areas Congress in Vancouver, February 2023.
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Parks Canada
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Government Administration
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700 & Above Employee
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Acting Advisor
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Sep 2021 - Jul 2022
• Support the functioning of the office of Executive Director for the British Columbia & Yukon region. Provide advice, recommendations and support to the Executive Director on matters related to operational units.• Provide advice and support to Field Unit media relations officers on behalf of the Executive Director.• Maintain relationships and liaise with counterparts in the province of BC and Yukon parks.
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Partnering and Engagement Officer
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Jan 2019 - Sep 2021
• Provide strategic advice, support and recommendations to Field Unit staff and management team regarding media relations, issues management, crisis communications, partnering, sponsorship and other forms of collaboration, stakeholder engagement, and public consultation.• Lead for Field Unit public consultation processes, including the planning, organization and facilitation of public open houses and online engagement platforms.• Deliver recommendations, advice and solutions to all Field Unit functions, including Resource Conservation, Townsites and Realty, and Visitor Experience, for determining priorities for public and stakeholder engagement or consultation.• Develop communications plans for individual issues, initiatives and projects including collaboration with the Hot Springs Enterprise Unit and neighbouring field units.
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Acting External Relations Manager
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Jan 2020 - Jul 2021
Acting External Relations Manager for the Lake Louise Yoho Kootenay Field Unit for 6 months over the course of almost 2 years.Supported the External Relations function in public outreach, social media, marketing, stakeholder and public engagement, and media relations.
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Public Relations and Communications Officer
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Apr 2017 - Jan 2019
• Provided communications support, planning, analysis and monitoring for the Lake Louise traffic management operations team.• Responsible for media relations function for the LLYK Field Unit on a wide variety of topics and issues including the Calgary Olympic bid, various emergency incidents and transit contribution agreement announcements.• Developed and implemented media training plans for spokespeople across functions and field units. Provided media coaching support to spokespeople on request including feedback and interview prep.• Supported priority Field Unit projects through providing strategic communications advice and support to management.• Provided media relations advice and support to senior management on a variety of events, including high visibility and sensitivity issues including the Calgary Olympic Bid and Abbot Pass National Historic Site.
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Fire Communications Officer - Public Outreach and Education
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Apr 2016 - Apr 2017
• Fire Information Officer for prescribed fire, wildfire operations and wildfire risk reduction work.• Provided information officer support on large-scale search operations involving national media coverage.• Planned, developed and implemented Outreach plans for target urban audiences in accordance with On Target.• Managed ministerial communications, which involved directing department staff.
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Kicking Horse Mountain Resort
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Canada
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Travel Arrangements
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1 - 100 Employee
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Dispatcher
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Nov 2014 - Mar 2016
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Parks Canada
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Government Administration
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700 & Above Employee
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Visitor Services Attendant
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Jun 2013 - Oct 2015
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Bella Coola Heli Sports
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Canada
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Spectator Sports
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1 - 100 Employee
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Lodge Staff
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Jan 2013 - May 2013
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The West Coast Fishing Club
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Canada
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Travel Arrangements
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1 - 100 Employee
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Lodge Staff
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Jun 2011 - Sep 2012
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Education
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The University of British Columbia
Bachelor of Arts (B.A.), History -
University of Victoria
Diploma, Public Relations