Lesley Macedon

VP Account Director at Mosaic Group, an IPG Health Network Company
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Jane Wongjirad

Collaborative, excellent communicator and hard-working are the traits that come to mind when I think about Lesley. I had the pleasure of working with her for six years on a regular basis. Lesley was always the first one to respond if anyone needed help with projects. She brought solid industry knowledge and her strategic thinking was valuable to our team success. I would work with her again in a heartbeat should the opportunity come up.

Mimi Donahue

As a marketing pro, Lesley sets and meets an exceptionally high standard. I always appreciated her intelligence and strategic thinking as well as her responsiveness and willingness to collaborate with her creative teams and clients. If you have the opportunity to hire her or work with her, I strongly suggest that you do. Mimi Donahue Writer

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Credentials

  • USA Triathlon Level 1 Coaching Certification
    USA Triathlon
    Apr, 2003
    - Nov, 2024
  • CPS Level 1: Foundations of Creative Problem Solving
    Creative Problem Solving Institute (CPSI Conference)
    Jul, 2002
    - Nov, 2024

Experience

  • Mosaic Group | An IPG Health Company
    • Advertising Services
    • 1 - 100 Employee
    • VP Account Director
      • May 2022 - Present

      VP Account Director for Mosaic Group, a full-service managed markets / health care communications agency that specializes in helping brands achieve market access and reimbursement objectives. VP Account Director for Mosaic Group, a full-service managed markets / health care communications agency that specializes in helping brands achieve market access and reimbursement objectives.

  • CVS Health
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Senior Manager, Marketing Communications & Creative Services (in-house agency)
      • Aug 2012 - Dec 2021

      Led the transformation of marketing and business strategies into actionable creative strategies. Oversaw the development of omnichannel digital and print marketing and communications plans that guide business partners in support of CVS Caremark and CVS Specialty initiatives across various audiences while providing leadership in executing these strategies, programs and tactics. • Built relationships and cultivated strategic partnerships with cross-functional teams across the enterprise, worked collaboratively with strategy, creative team and production partners, oversaw agency vendors and guided account service team in development of member, payer and prescriber assets. • Crafted creative briefs, facilitated creative development with attention to detail and flawless project execution, delivered work on time and on budget, prepared client billing and ensured projects complied with regulatory requirements. • Achieved 70% increase in patient flu vaccinations by creating and deploying an integrated email and print campaign supporting business initiative for patients to activate their MyChart accounts and participate in the Accordant Care Rare Program. • Oversaw key enterprise initiative to rebrand CVS Caremark's Global Customer Center & Prescription Mail Centers in collaboration with executive leadership, sales, creative, vendor and production teams that increased client satisfaction with facility by 40% and secured incremental 5% in new business. • Generated 25K+ app installs for CVS Specialty through strategic monthly email and print marketing campaign supporting Secure Messaging new product launch, representing 150% increase beyond previous app marketing initiatives driving customer engagement. • Revamped specialty new patient guide aligning with new brand vision to enhance patient onboarding experience, resulting in 70% reduction in print costs and created the enterprise's first ever digital new patient guide.

  • Gro 360 (Colangelo sister agency)
    • Chicago, Illinois, United States
    • Managing Director - Chicago Office
      • Apr 2010 - Jul 2012

      Led B2B marketing strategy, development and implementation of Kraft Foods' trade and retail communication plans while managing Gro360's Chicago office and the Kraft Foods business. • Opened up Gro360's Chicago office and staffed with account team to have home city presence for Kraft client, including developing and executing internal and external trade/retailer communication programs. • Championed comprehensive media strategy, planning, and activation, facilitating growth tactics for a company with $26M in annual revenues. • Increased Kraft Foods' overall Cannondale scores by 25% after launching Kraft Foods' most successful and comprehensive sales and customer logistics trade program, including print, digital and social media.

  • Colangelo
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Oct 2004 - Mar 2010

      Led strategic planning, development, and implementation of integrated marketing programs for Church & Dwight's OxiClean, Arm & Hammer and Feline Pine brands • Accountable for oversight and approval of account budgets, revenue forecasting and scope-of-work development. • Established Colangelo's on-site Church & Dwight office, hired on-site account team and partnered with C&D management and brand teams to develop a streamlined process to develop and execute consumer communication programs. • Achieved 300% increase in “likes” on OxiClean’s Facebook’s page thru consumer participation in brand’s first social media contest, exceeding total impression goals by 50% and developing digital brand identity. Developed agency new ways of working process for Diageo's procurement and brand teams, resulting in creating a guide with turn-key procedures and tools to develop and implement on-premises programs. • Partnered with agency Production Dept. to establish agency Traffic Department dedicated to Diageo business, which became the model for integrating Traffic throughout the agency.

  • Robinson & Maites
    • Chicago, Illinois, United States
    • Account Director
      • May 2004 - Oct 2004

      Led team of 4 in strategic planning, development and implementation of integrated marketing programs for Verizon Fios/DSL launch. Led team of 4 in strategic planning, development and implementation of integrated marketing programs for Verizon Fios/DSL launch.

  • Entertainment Marketing Inc.
    • Group Account Director
      • Feb 2003 - Mar 2004

      Owned day-to-day client relationships with Brown Foreman and Target clients, led experiential and event brand planning, business building, project initiation and personnel/staffing management. • Spearheaded Target’s national 300 person Vespa tour; appeared at 1,000+ Target grand openings, sampled 25,000 Target private label cookies at the Indi 500 and formed spectator cheer squads at five big city marathons. • Developed and executed consistent, brand-building on-premise programs for Finlandia Vodka, Southern Comfort and Amarula Brands. • Achieved on-site beverage depletions 618% higher than the national average and subsequent purchases 1,330% higher than national average

  • The Grand Group
    • Chicago, Illinois, United States
    • Client Director
      • Jan 1997 - Feb 2003

      Provided account management structure and leadership within an entrepreneurial environment. • Grew Motorola business by 75% in first year helping to secure AOR status. • Managed shopper marketing program for Gatorade resulting in an 15% increase in sales across channels. • Developed in store merchandising for Spin Cycle laundromats and menu system for Manhattan Bagel QSR. Provided account management structure and leadership within an entrepreneurial environment. • Grew Motorola business by 75% in first year helping to secure AOR status. • Managed shopper marketing program for Gatorade resulting in an 15% increase in sales across channels. • Developed in store merchandising for Spin Cycle laundromats and menu system for Manhattan Bagel QSR.

  • Frankel & Company (now ARC worldwide)
    • Senior Account Executive
      • Jul 1994 - Jan 1997

      Managed retail-marketing teams for Target and Marshall Field's Stores and consumer and trade marketing teams for Energizer Batteries. Managed retail-marketing teams for Target and Marshall Field's Stores and consumer and trade marketing teams for Energizer Batteries.

  • IMPACT / FCB
    • Chicago, Illinois, United States
    • Account Executive
      • Jul 1992 - Jul 1994

      Developed marketing and promotions plans for Nestle's Lean Cuisine, Oscar Mayer and Coca-Cola USA. Developed marketing and promotions plans for Nestle's Lean Cuisine, Oscar Mayer and Coca-Cola USA.

  • Grant Jacoby Advertising
    • Chicago, Illinois, United States
    • Assistant Account Executive/Traffic/Media Intern
      • Jan 1989 - Jun 1992

      Managed marketing and promotions programs for Gold Bond Ice Cream, Wilson Sporting Goods , Dubuque Meats and Caterpillar Managed marketing and promotions programs for Gold Bond Ice Cream, Wilson Sporting Goods , Dubuque Meats and Caterpillar

Education

  • University of Wisconsin-Madison
    Bachelor's degree, Communications
    1984 - 1988

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