Senior Digital Strategist

• Jan 2022 - Present

Digital Marketing Specialist

• Feb 2019 - Present

Owner

• Sep 2016 - Jan 2019

I began Lesley's Pet Sitting in January 2016 to serve the pet owners of Gulf Breeze, Navarre and Mary Esther Florida with their in-home pet sitting needs. I began Lesley's Pet Sitting in January 2016 to serve the pet owners of Gulf Breeze, Navarre and Mary Esther Florida with their in-home pet sitting needs.

Revenue Support Specialist

• Jul 2015 - Sep 2016

The Revenue Support Specialist role performs data analysis and provides strategic support for key assets contracted under the Revenue Management for Hire (RMH) service model. Responsible for driving RGI for an assigned portfolio of hotels. Other responsibilities include: Assisting in revenue management call coverage for other Revenue ManagersMaintain database of information to assist in identifying trends for the purpose of improving hotel performanceCreate ad-hoc reports as needed for hotel support; act as a backup for running daily, weekly and monthly reportsAssist assigned team with tactical revenue management dutiesResponsible for creating the bi-weekly Extended Stay Foundational Newsletter - "The Skinny"Work with Revenue Managers on assigned teams to provide administrative support Show less

DLP Education Manager

• Jul 2014 - Jul 2015

Creating and managing content and learning modules for both internal IHG colleagues, as well as hotel level colleagues to help increase channel, marketing, sales, partnership and loyalty expertise at the corporate and hotel level. I’m responsible for driving revenue in the Americas region through IHG’s Distribution and Relationship Marketing systems by sharing channel best practice, introducing new product and programs and creating awareness around the value of the IHG® Rewards Club program.

Channel Integration Manager

• Feb 2011 - Jul 2014

Regional responsibility for driving revenue through IHG's Distribution and Commercial Marketing systems by sharing best practice, introducing new product and programs and creating awareness around the value of IHG Rewards Club for company owned, managed or franchised hotels.Hotel implementation of channel/loyalty products and services - develop communications, incentives and campaigns to increase channel/IHG Rewards Club awareness and activation.Support large hotel ownership groups and strategic properties/clusters to ensure they are fully leveraging the power of the IHG system.Analyze performance trends to identify areas for RGI growth, counsel internal stakeholders on the benefits of DCM programs, support training and communications plansDeliver presentations to stakeholders that influence adoption of DCM tools and programs. Show less

Hotel Operations Consultant

• Dec 2007 - Feb 2011

As a Hotel Operations Consultant, I provided operational and channel support to owners and operators. Other responsibilities included:Provide channel and pricing best practices to owners and operatorsAssist with answering standard and IHG Rewards Club questions Develop and execute strategies to improve hotel revenue and Overall Hotel Satisfaction (OSAT)Liaise with internal IHG departments to communicate barriers to revenue generationResponsible for driving incremental revenue through outbound call campaigns Show less

Lead Franchise License Specialist

• Dec 2004 - Dec 2007

Drafted, disbursed, and updated franchise license agreements. Co-developed brand standards, procedures, and marketing/sales strategy in conjunction with a cross-functional team of experts. Drafted, disbursed, and updated franchise license agreements. Co-developed brand standards, procedures, and marketing/sales strategy in conjunction with a cross-functional team of experts.

Sales Support Manager

• Oct 2001 - Dec 2004

Developed and implemented holographic brand authentication product order process Managed order processing and fulfillment for over 2,000 licensed manufacturers Handled sales support for top-tier clients including NIKE, Reebok and Adidas Manage interactions between clients and franchisor Managed logistics and fullfillment manager Developed and implemented holographic brand authentication product order process Managed order processing and fulfillment for over 2,000 licensed manufacturers Handled sales support for top-tier clients including NIKE, Reebok and Adidas Manage interactions between clients and franchisor Managed logistics and fullfillment manager

Client Service Representative

• May 2001 - Oct 2001

Prospected potential clients for event sponsorship Edited press releases Assembled and maintain working media guides for various sporting events Prospected potential clients for event sponsorship Edited press releases Assembled and maintain working media guides for various sporting events