Experience

Geraci LLP

• United States
• Law Practice
• 1 - 100 Employee

• Senior Vice President Marketing

  • Jan 2020 - Present

  As SVP of Marketing and the Marketing Team Department Head, I am responsible for creating the overall marketing strategy for Geraci Law Firm's three main practice areas while setting and managing revenue goals for Geraci Media's Conferences, and in-house magazine. My duties include budget oversight, reviewing performance-based media campaigns, brand management, third-party vendor management, maintaining client relationships, and dynamic, multi-country, fully-remote team management while acting as the Executive Editor for Originate Report Magazine.

• Marketing Director

  • Nov 2018 - Jan 2020

  In this role, I was responsible for strategizing and overseeing implementation of Geraci’s overall marketing campaigns including maintaining the firm’s social media presence across chosen platforms, creating email marketing campaigns, writing paid ads, providing content for landing pages, securing speaking engagements, and more. I consistently provided marketing content for the firm as well as for Geraci Media’s services and conference lines and worked closely with the firm’s partners to provide valuable content for prospects and clients alike. I ensured that the firm’s values were present throughout all collateral and ensured consistency in the messaging across Geraci LLP’s multiple product lines.



The Kiran Consortium Group LLC

• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing Communications

  • Jan 2013 - Nov 2018

  At The Kiran Consortium, I was accountable for website updates including blogs, news announcements, and releases. I was also responsible for press interactions to facilitate interviews with company principals. At The Kiran Consortium, I was accountable for website updates including blogs, news announcements, and releases. I was also responsible for press interactions to facilitate interviews with company principals.



Lesley Boyd - Marketing and Copywriting Consultant

• Freelance Writer

  • Jan 2005 - Nov 2018

  I am an experienced Freelance Writer and Marketer who is credited with hundreds of published articles in magazines and newsletters such as Attorney at Law Magazine, Builder Architect Magazine, Real Estate Agent Magazine, Business Professional Magazine, CEA Vision, the NAHB HTA Newsletter and ConstrucTech Magazine. On behalf of my clients, I successfully launched national marketing campaigns consisting of radio, newspaper, magazine and television advertisements while maintaining a strong social media presence.



Profit Marketing Solutions

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2016 - Aug 2018

  In my role with ProFit Marketing Solutions, I was responsible for writing and editing blogs and creating submissions for trade journals. Additionally, I created and edited dozens of email marketing campaigns, Facebook and Instagram ads, and landing pages in ClickFunnels and Infusionsoft. I was also tasked with managing client relationships and expectations while ultimately ensuring adoption of new marketing initiatives. In my role with ProFit Marketing Solutions, I was responsible for writing and editing blogs and creating submissions for trade journals. Additionally, I created and edited dozens of email marketing campaigns, Facebook and Instagram ads, and landing pages in ClickFunnels and Infusionsoft. I was also tasked with managing client relationships and expectations while ultimately ensuring adoption of new marketing initiatives.



Off the Grid Public Relations

• Marketing Consultant

  • Aug 2005 - Dec 2008

  As a Marketing Consultant for Off the Grid Public Relations, I created and edited copy for advertisements, press kits, press releases, brochures and other marketing collateral. I also developed relationships with trade press to ensure article placement for current clients and provided ghost-written articles on behalf of my clients as well. As a Marketing Consultant for Off the Grid Public Relations, I created and edited copy for advertisements, press kits, press releases, brochures and other marketing collateral. I also developed relationships with trade press to ensure article placement for current clients and provided ghost-written articles on behalf of my clients as well.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Creative Film Services

  • 2001 - 2004

  On behalf of Walt Disney Studios' Creative Film Services division, I acquired and trafficked creative assets to develop trailers, television and radio spots for Buena Vista Pictures, Touchstone Pictures and Walt Disney Pictures’ feature films. I also maintained relationships with third-party vendors, directors, producers and actors from beginning to completion of audio-visual campaign. During my tenure, I devised a system to analyze trailer placement versus initial awareness, three weeks prior to opening to ensure proper trailer play, and liaised between business units to ensure synergy for various projects.



Freemantle Television (Formerly Pearson Television International)

• International Marketing

  • 2000 - 2001

  As a member of the International Marketing Department for Freemantle Television, my main duties consisted of drafting and editing sales sheet copy, movie synopses, actors’ biographies, and press kit photo captions. Additionally, I was tasked with assisting in the selection of artwork for sales sheets and posters for Pearson Television International, managing third-party vendors to develop the most comprehensive set of marketing and sales materials for bi-annual conferences and prepared and tracked all invoices and insertion orders for Pearson Television International.



Smith Public Relations

• Assistant Account Executive

  • 1999 - 2000

  As an Assistant Account Executive for Smith Public Relations, I launched new products and created promotional opportunities nationwide on behalf of her clients. Additionally, I wrote and updated press kit materials including pitch letters, press releases, media alerts, and client correspondence. I became adept at identifying potential strategic partners, business development opportunities, and key areas for expansion for all of her clients. As an Assistant Account Executive for Smith Public Relations, I launched new products and created promotional opportunities nationwide on behalf of her clients. Additionally, I wrote and updated press kit materials including pitch letters, press releases, media alerts, and client correspondence. I became adept at identifying potential strategic partners, business development opportunities, and key areas for expansion for all of her clients.