Experience

Visit Oceanside

• United States
• Travel Arrangements
• 1 - 100 Employee

• CEO and President

  • Jul 2010 - Present



Oceanside Chamber of Commerce

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director of Tourism

  • Sep 2006 - Oct 2010

  Director of Tourism  Manage the operations of the California Welcome Center; a visitor center providing local, regional and state information, discount tickets to attractions, hotel reservation service as well as a gift/retail center  Oversee three staff and 55 volunteers who assist over 100,000 visitors annually  Increased visitor inquiries by 111% the first year through outreach marketing programs  Directly responsible for marketing, advertising, and media relations programs  Create and implement advertising, cooperative advertising and special promotions campaigns  Manage and implement public relations activities; generating over $500,000 in editorial the first year  Oversee production of annual visitors guide including design, advertising sales and editing  Manage all collateral development including in-market brochures, press kits and sales kits  Oversee web site development and content  Established an Oceanside Tourism Council; a coalition of tourism-related businesses that work together to generate visitor spending in the community Show less



Gaul Communications

• Public Relations Consultant

  • Mar 2005 - Jul 2007

  Public Relations Consultant  Directly responsible for generating editorial for multiple clients, resulting in increased revenues  Directly responsible for managing media relations and all communications for clients, targeting editors and freelance media for newspapers, consumer and trade magazines, television and other electronic media  Created and wrote press materials including press releases, story ideas, and public relations plans Public Relations Consultant  Directly responsible for generating editorial for multiple clients, resulting in increased revenues  Directly responsible for managing media relations and all communications for clients, targeting editors and freelance media for newspapers, consumer and trade magazines, television and other electronic media  Created and wrote press materials including press releases, story ideas, and public relations plans



San Diego North Convention & Visitors Bureau

• Director of Communications

  • Sep 1994 - Oct 2003

   Exceeded goals, increasing editorial 107%, first year and maintained a 40% year over year average increase in subsequent years.  Increased year over year visitor inquiries an average of 10 percent for two consecutive years, through the Bureau’s marketing programs  Directly responsible for marketing, advertising, and media relations programs  Created and implemented advertising, cooperative advertising and special promotions campaigns  Managed and implemented public relations activities  Maintained photo archives and supervised photo shoots  Oversaw production of annual visitors guide including layout, design, advertising sales and editing  Assisted in selection of marketing agency to develop a San Diego North brand identity campaign  Managed all collateral development including direct mail, brochures, advertisements and invitations  Oversaw web site development and content  Created and managed membership programs, including annual meeting and member newsletter Show less