Lesedi Masooa
Paid Social Specialist at Initiative Media South Africa- Claim this Profile
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Bio
Credentials
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Google Ads App Certification
Google Digital Academy (Skillshop)Mar, 2021- Oct, 2024 -
Shopping Ads Certification
Google Digital Academy (Skillshop)Mar, 2021- Oct, 2024 -
Advanced Google Analytics
Google Analytics AcademyFeb, 2021- Oct, 2024 -
Google Ads Search Cerification
Google Digital Academy (Skillshop)Feb, 2021- Oct, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Feb, 2021- Oct, 2024 -
Google Ads- Measurement Certification
Google Digital Academy (Skillshop)Feb, 2021- Oct, 2024 -
Google Analytics for Beginners
Google Analytics AcademyFeb, 2021- Oct, 2024 -
Introduction to Data Studio
Google Analytics AcademyFeb, 2021- Oct, 2024 -
Twitter Flight School Video Badge
TwitterFeb, 2021- Oct, 2024 -
google Analytics individual Certificate
Google Digital Academy (Skillshop)Feb, 2021- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Jul, 2020- Oct, 2024 -
Diploma in Journalism
IIE Rosebank College -
The Fundamentals of Digital Marketing
Google Digital Skills For Africa
Experience
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Initiative Media South Africa
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South Africa
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Marketing Services
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1 - 100 Employee
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Paid Social Specialist
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Jul 2021 - Present
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TMI Collective
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South Africa
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Advertising Services
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1 - 100 Employee
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Paid Social Media Specialist
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Feb 2021 - Jul 2021
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Havas Media Group
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United States
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Advertising Services
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700 & Above Employee
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Social Media Buyer
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Aug 2019 - Jan 2021
Promote clients content across different social media platforms. Monitoring active campaigns and ensuring that we meet and exceed the expected KPIs. I use Facebook Business, Twitter Ads and MakeMeReach for my campaigns. I also do quarterly reports on the social media trends and what clients can leverage on. I'm an on-going learner so I constantly advance my skills with Google Digital courses. Promote clients content across different social media platforms. Monitoring active campaigns and ensuring that we meet and exceed the expected KPIs. I use Facebook Business, Twitter Ads and MakeMeReach for my campaigns. I also do quarterly reports on the social media trends and what clients can leverage on. I'm an on-going learner so I constantly advance my skills with Google Digital courses.
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Havas Johannesburg
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South Africa
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Advertising Services
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1 - 100 Employee
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Social Media Community Manager
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Jul 2018 - Jul 2019
My job was to set up and manage clients presence on Facebook, Twitter, Instagram, LinkedIn, YouTube and other similar community sites. I was constantly seeding content that had to be posted on relevant sites and engage with the online audience. I had the responsibilty of reporting, so I would constantly monitor analytics of social media programs that helped me build decks summarising results. My job was to set up and manage clients presence on Facebook, Twitter, Instagram, LinkedIn, YouTube and other similar community sites. I was constantly seeding content that had to be posted on relevant sites and engage with the online audience. I had the responsibilty of reporting, so I would constantly monitor analytics of social media programs that helped me build decks summarising results.
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Journalism Intern
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Jan 2018 - Jun 2018
Seed content from community news that included local businesses and events that we were striving to promote on the company's online magazine: Favour Magazine Seed content from community news that included local businesses and events that we were striving to promote on the company's online magazine: Favour Magazine
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Education
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2015 - 2016
IIE Rosebank College
Diploma, Communication, Journalism, and Related Programs
Community
