Les Altenberg
President at A.L.T. Legal Professionals Marketing Group- Claim this Profile
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Bio
Ed Nieves
I had the pleasure of working with Les Altenberg for several years at Mace International, a Nasdaq-listed company. His approach in analyzing situations and then developing a growth strategy is very straight forward and logical. While working as our marketing consultant at Mace, Les successfully developed and executed the company's web and digital marketing strategy. The program was effective and led to an improvement in customer retention and an increase in sales. As a result, Mace continued to hire Les for additional advertising, marketing and public relations projects. I highly recommend Les Altenberg for his expert knowledge and in-depth marketing ability. I left Mace in 2009, and Les and I still have a strong business relationship. We continue to have strategy meetings to discuss new and traditional marketing solutions to better help both of our clients.
Todd B. Hilsee
Les Altenberg is one of those rare individuals who you meet in the business world who truly listens as well as we all know we should. Not only that of course; He takes the information learned and carefully distills it. He considers how it relates to the mission of your organization and the goals and objectives of your brand or your firm. He helped our non-profit during re-branding planning efforts with great success, and I recommend him to anyone who needs an experienced marketing pro with a truly strategic focus.
Ed Nieves
I had the pleasure of working with Les Altenberg for several years at Mace International, a Nasdaq-listed company. His approach in analyzing situations and then developing a growth strategy is very straight forward and logical. While working as our marketing consultant at Mace, Les successfully developed and executed the company's web and digital marketing strategy. The program was effective and led to an improvement in customer retention and an increase in sales. As a result, Mace continued to hire Les for additional advertising, marketing and public relations projects. I highly recommend Les Altenberg for his expert knowledge and in-depth marketing ability. I left Mace in 2009, and Les and I still have a strong business relationship. We continue to have strategy meetings to discuss new and traditional marketing solutions to better help both of our clients.
Todd B. Hilsee
Les Altenberg is one of those rare individuals who you meet in the business world who truly listens as well as we all know we should. Not only that of course; He takes the information learned and carefully distills it. He considers how it relates to the mission of your organization and the goals and objectives of your brand or your firm. He helped our non-profit during re-branding planning efforts with great success, and I recommend him to anyone who needs an experienced marketing pro with a truly strategic focus.
Ed Nieves
I had the pleasure of working with Les Altenberg for several years at Mace International, a Nasdaq-listed company. His approach in analyzing situations and then developing a growth strategy is very straight forward and logical. While working as our marketing consultant at Mace, Les successfully developed and executed the company's web and digital marketing strategy. The program was effective and led to an improvement in customer retention and an increase in sales. As a result, Mace continued to hire Les for additional advertising, marketing and public relations projects. I highly recommend Les Altenberg for his expert knowledge and in-depth marketing ability. I left Mace in 2009, and Les and I still have a strong business relationship. We continue to have strategy meetings to discuss new and traditional marketing solutions to better help both of our clients.
Todd B. Hilsee
Les Altenberg is one of those rare individuals who you meet in the business world who truly listens as well as we all know we should. Not only that of course; He takes the information learned and carefully distills it. He considers how it relates to the mission of your organization and the goals and objectives of your brand or your firm. He helped our non-profit during re-branding planning efforts with great success, and I recommend him to anyone who needs an experienced marketing pro with a truly strategic focus.
Ed Nieves
I had the pleasure of working with Les Altenberg for several years at Mace International, a Nasdaq-listed company. His approach in analyzing situations and then developing a growth strategy is very straight forward and logical. While working as our marketing consultant at Mace, Les successfully developed and executed the company's web and digital marketing strategy. The program was effective and led to an improvement in customer retention and an increase in sales. As a result, Mace continued to hire Les for additional advertising, marketing and public relations projects. I highly recommend Les Altenberg for his expert knowledge and in-depth marketing ability. I left Mace in 2009, and Les and I still have a strong business relationship. We continue to have strategy meetings to discuss new and traditional marketing solutions to better help both of our clients.
Todd B. Hilsee
Les Altenberg is one of those rare individuals who you meet in the business world who truly listens as well as we all know we should. Not only that of course; He takes the information learned and carefully distills it. He considers how it relates to the mission of your organization and the goals and objectives of your brand or your firm. He helped our non-profit during re-branding planning efforts with great success, and I recommend him to anyone who needs an experienced marketing pro with a truly strategic focus.
Experience
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A.L.T. Legal Professionals Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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President
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Jan 1992 - Present
• Legal Marketing Consulting • Law Firm Branding • Advertising • Public Relations • Web Site Development • Search Engine Optimization • Social Media • Blogs • Pay-Per-Click • Webinars • Special Events • Cause Marketing • Seminars • Legal Marketing Consulting • Law Firm Branding • Advertising • Public Relations • Web Site Development • Search Engine Optimization • Social Media • Blogs • Pay-Per-Click • Webinars • Special Events • Cause Marketing • Seminars
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Etiometrix, LLC
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Marlton, NJ
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Partner
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Jan 2014 - Present
Developed proprietary methodology and application for assessing the return on investment on the marketing/business development initiatives of law firms and other service businesses. For more information, visit www.etiometrix.com Developed proprietary methodology and application for assessing the return on investment on the marketing/business development initiatives of law firms and other service businesses. For more information, visit www.etiometrix.com
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A.L.T. Advertising & Promotion, Inc.
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Marlton, NJ
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President
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Jan 1992 - Present
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Legal Marketing Association
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Chicago, Ill
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Distance Learning Instructor
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2009 - 2009
Developed syllabus and taught on-line public relations class to legal professionals throughout the U.S. Material covered included the role of PR, generating ideas for publicity, and writing press releases, media pitch letters, feature articles, brochures, press kits and social media postings. Latter part of the class focused on "putting it all together" through the creation of integrated PR campaigns. Developed syllabus and taught on-line public relations class to legal professionals throughout the U.S. Material covered included the role of PR, generating ideas for publicity, and writing press releases, media pitch letters, feature articles, brochures, press kits and social media postings. Latter part of the class focused on "putting it all together" through the creation of integrated PR campaigns.
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FCB Philadelphia
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Philadelphia. PA
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Account Director
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1989 - 1993
Responsible for the development and implementation of all marketing initiatives pertaining to clients such as Campbell's Soup, Kiwi Shoe Care, Ambi, Ty-D-Bol, NJ Transit and Marie's Salad Dressings. Responsible for the development and implementation of all marketing initiatives pertaining to clients such as Campbell's Soup, Kiwi Shoe Care, Ambi, Ty-D-Bol, NJ Transit and Marie's Salad Dressings.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Executive
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1985 - 1989
Responsible for the development and implementation of all marketing initiatives pertaining to clients such as L'Oreal, Shearson Lehman Brothers, Alka-Seltzer, Easy Off Oven Cleaner, Sani-Flush and Henkel. Responsible for the development and implementation of all marketing initiatives pertaining to clients such as L'Oreal, Shearson Lehman Brothers, Alka-Seltzer, Easy Off Oven Cleaner, Sani-Flush and Henkel.
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Senior Media Planner
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1983 - 1985
Responsible for the development of advertising budgets and the implementation of media plans for clients such as Time Inc., Cadbury, Advil and Sleep-eze. Responsible for the development of advertising budgets and the implementation of media plans for clients such as Time Inc., Cadbury, Advil and Sleep-eze.
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Education
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1980 - 1982
University of Massachusetts Amherst
M.A., Communications -
1975 - 1980
Queens College
B.A., Communications, English -
1975 - 1975
Bronx High School of Science
HS Diploma
Community
