Leroy Diong
Account Director at Twenty20 Experiential Marketing- Claim this Profile
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Bio
Credentials
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Identify Sales Growth Opportunities
LinkedInJul, 2021- Oct, 2024 -
Marketing on Facebook
LinkedInJun, 2021- Oct, 2024 -
Sales Strategies and Approaches in a New World of Selling
LinkedInJun, 2021- Oct, 2024 -
Social Media Marketing for Small Business
LinkedInJun, 2021- Oct, 2024 -
Sales Prospecting
LinkedInApr, 2021- Oct, 2024
Experience
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Twenty20 Experiential Marketing
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Singapore
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Events Services
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1 - 100 Employee
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Account Director
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Mar 2023 - Present
At Twenty20 XM, we are a group of listeners, researchers and experience creators who enable brands to connect with and inspire their target audience through live experiences, immersive technologies as well as digital marketing strategies, and we make it possible through big ideas inspired by trends and insights. Our planning approach begins with research and analysis of market conditions, competitor insights, consumers behavior and product benefits. These research and findings help to shape our strategy which will prove to clients that our solutions address their pain points and achieve their desired objectives. The insights will enable us to develop the big idea to deliver extraordinary brand experience. With more than 15 years of experience in experiential marketing, the Twenty20 XM team is privileged to work with brands in the Finance, Insurance, Luxury, Healthcare and Government sectors. As the Account Director, I work with our prospective customers to align their needs with Twenty20 broad service capabilities in events, exhibitions, retail, experiential marketing, content and technology. Reach me at leroy.diong@twenty20xm.com to explore your next customer engagement with me.
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fǔpí
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Singapore
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Consumer Goods
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Business Development Director
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Jun 2021 - Present
I secure business opportunities to showcase Fupi, a homegrown snack to corporate entities, as well as run operations at events to promote the product to the mass market. Notable achievements are: 1. 2023 Chinese New Year pop-up event at Takashimaya - Present value proposition of Fupi to management to secure opportunity for pop-up event - Conceptualise Chinese New Year snack box to unique promote product and drive sales - Generate brand awareness through content marketing via Facebook, Instagram and TikTok - Liaise with production warehouse to ensure smooth delivery of products and ensured effective inventory management - Recruit and train brand ambassadors to effectively present and upsell product 2. Showcase of Fupi at Roadshows and Local Supermarkets - Conceptualise and implemented setup of pop-up stall at Citibank roadshows to promote and sell product - Negotiate the successful entry of product into NTUC Supermarkets, Cheers and Prime Supermart 3. Product innovation initiatives - Conceptualise the Essential Box to generate greater brand awareness and drive sales - Outreach, negotiate and onboard KOL for the launch of new product flavors; - Manage KOL database for internal relationship tracking, approvals and progress follow-ups
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Amici Events and Catering
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Head, Corporate Development and Partnerships
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Jul 2015 - Jun 2020
I lead the Corporate Development and Partnerships in Amici, a boutique caterer and events company that takes on both intimate private events as well as large scale corporate events. My role entails securing business opportunities with clients in Finance & Insurance, Tourism, Healthcare, Services and Retail sectors. Key responsibilities include: 1. Conceptualise clients' vision into actual events with the given budget and timeline 2. Manage and train staff (Operations, Chef and Butlers) to ensure events run smoothly from setup to completion 3. Liaise and secure liquor, decor and entertainment vendors for events based on approved concept 4. Network with vendors and suppliers and attract new customers 5. Coordinate with marketing on publicity via social media channels Notable projects include: 1. Prudential ‑ Grand Opening of Head Office (Workplayce) at Marina One for 1000pax - Lead the conceptualisation the event, including the menu and presentation of food and present the concept through a mood board to secure the deal - Secure partnership with Ette Tea Company to strengthen the fun, vibrant and uniquely Singapore concept - Train and deploy over 80 staff (chef, operations crew, service staff) to ensure delivery of highest standards - Liaise with external vendors (decor, furnishing, entertainment) and internal kitchen 2. Maybank - Fifth anniversary fine-dining dinner for 300 pax - Conceptualise the fine‑dining menu and presentation of food to secure the deal with client - Oversee set‑up of makeshift kitchen and deploy chefs effectively to ensure impactful food‑tasting experience - Train and deploy over 40 service staff on fine‑dining service etiquette, presentation and communication skills - Established communication between BOH and FOH to ensure smooth operations 3. Successfully pitch and secure event projects for luxury brands, including LV, Chanel, Gucci, Moschino, Manolo Blahnik, Missoni, Chloe
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Head Of Business Development & Marketing
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May 2009 - Apr 2015
I lead a team of 80, comprising of Operations, Sales and Marketing and achieved a yearly revenue growth of 5 to 10%. Notable achievements include: - Conceptualise and define the brand identity, leading to the successful launch of BioAesthetic brand with clear value propositions to differentiate against competitiors in the beauty and hospitality sector - Operationalise 10 new outlets in Singapore and Malaysia - Supervise training of over 100 operations, sales and marketing staff - Analyse market demands and improve product's unique selling points to fit market needs - Coordinate with marketing to promote brand through print and broadcast media
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Business Development and Event Manager
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Jan 2007 - Apr 2009
Fleurlicious is a local specialised boutique that offers bespoke bouquets for corporate events and wedding ceremony. As the Business Development and Events manager, my main responsibilities entail: - Secure sales with corporate entities and luxury brands through conceptualisation and presentation of professional services that meet clients’ needs - Secure partnership deals with bridal studios - Establish operational processes that ensure delivery of bespoke bouquets for events - Ensure personalisation and customisation of experience of bouquet for wedding and private events - Manage budget, including liaising with vendors for the setup of bespoke bouquets at events
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Theresa Holdings Pte Ltd
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Book and Periodical Publishing
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1 - 100 Employee
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Events & Marketing Manager
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Jun 2000 - Jun 2006
Theresa Beauty Slimming Spa (under Theresa Holdings Pte Ltd) is an Aesthetic company that provides beauty, slimming and spa treatment in Singapore. As an Events and Marketing manager, my main responsibilities entail: - Plan, schedule, develop, design and organise promotional events and roadshows to showcase Theresa Beauty Slimming Spa (renamed as COSMO) to the community, including Kuala Lumpur beauty trade fairs and Hong Kong Cosmo shows - Support the Sales activities of Theresa Beauty Slimming Spa outlets – 10 outlets in Singapore, 1 in Johor Bahru and 1 in Kuala Lumpur through prioritisation of product offerings in respective countries - Liaise with vendors for the setup and actual running of events - Establish and implement procedures and processes for operational staff for events to run smoothly - Secure and manage partners to collaborate for events and roadshows - Manage budget for the event, including secure sponsorship and negotiating rates with vendors - Support Marketing Head to strategise and spearhead marketing direction of Theresa Beauty Slimming Spa in Singapore and Malaysia - Support event marketing by inviting and managing key influencers (local and foreign celebrities) and talents to events - Support the training of Operations and Sales staff to run the individual Theresa Beauty Slimming Spa outlets
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Education
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1996 - 2000
National University of Singapore
BSc Honours (2nd Upper), Social Sciences
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