Experience

Redstone Haute Couture

• Italy
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Customer Relationship Management project manager

  • Sep 2020 - Present

  · Expanded business and cooperated with shopping malls, high-end hotels, catering and entertainment industries to do co-branding projects. Planned online and offline promotion of brand image, increased 30% new customers in three months · Precisely planned 20 private activities and 4 fashion shows to promote the activeness of high-quality members and increase member loyalty, with an ROI of 1:5 · Planned and implemented 4 pop-up stores/exhibitions to help establish the brand image and attract new customers. Each event attracts 30 new members to register per day, with 35% conversion · Managed 10 stores,including conducted in-depth analysis of VIP data, constructed VIP portraits, improved VIP system to stimulate upgrading and maintain VIP stickiness. Increasing the retention rate of 10% in 3 months · Coordinated the overall planning of the annual online and offline member operations, participating in the construction and improvement of the member operation system Show less



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Intern

  • Mar 2020 - Jun 2020

  - Analyze 12 consulting reports, investigate the background of the luxury market and cosmestic market, customer behavior and development trends, and generate an 11-page research report. - Analyze competitive products from Estee Lauder, Lancome and Guerlain, designed a new intensive care product for the Chanel youth revitalization line, designed 3 posters, priced and branded the product, produced a 30-page PPT and 1 hour presentation. - Plan exhibitions and press conferences for the new product, performing event positioning, venue selection, content design and publicity plan, designing 6 event posters and 4-month timeline and calendar, producing 40-page PPT and 1 hour presentation. Show less



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Affairs Intern

  • Jul 2019 - Mar 2020

  - Wrote content for and compile press kits and media coverage reports for Warner Bros, helping promote the movie White Snake and the charitable events. - Researched and recommended online publicity and promotional opportunities for Cartier, participating in "beyond boundaries" campaign in the Forbidden City. - Arranged, coordinated and participated in the safe transporation campaign for TOTAL. - Operated daily contents such as press releases and pitches on Weibo and WeChat accounts - Wrote content for and compile press kits and media coverage reports for Warner Bros, helping promote the movie White Snake and the charitable events. - Researched and recommended online publicity and promotional opportunities for Cartier, participating in "beyond boundaries" campaign in the Forbidden City. - Arranged, coordinated and participated in the safe transporation campaign for TOTAL. - Operated daily contents such as press releases and pitches on Weibo and WeChat accounts



WEGET Magazine

• United States
• Media Production
• 1 - 100 Employee

• New Media Manager

  • Oct 2017 - Jul 2019

  - Lead a group of 10 members, understand and build relationship with clients; - Was responsible for the promotion activity, news articles writing and the media coordination for Meng, Jinghui North American Tour (a famous Chinese Drama Director); - Contacted the media, reporters and student’s organizations in the USA for promotion purposes; - Wrote news article about Meng, Jinghui’s tour which was published on about 200 media including Yahoo, The Daily Press, Washington Business Journal, San Francisco Business Times etc. - About 7000 tickets were sold in 5 major cities in the USA Show less



氪空间（Kr Space）

• China
• Commercial Real Estate
• 1 - 100 Employee

• Operation team intern

  • Jun 2018 - Sep 2018

  - Assisted the manager in organizing and planning conference for new premise’s opening; - Communicated with media and businesses for ensuring accurate and updated information delivery; - Arranged, coordinated and participated in promo video shooting, reported the emerged issues to manager; - Participated in the design of activities for local community; - Designed and made posters as required; - Was familiar with the operation process of a media company, and the function of each department; Show less