Leo Zhu

Product Manager at Granify
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Contact Information
Location
Canada, CA
Languages
  • French Limited working proficiency
  • Mandarin Professional working proficiency
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Product Academy 2023
    McKinsey & Company
    Sep, 2023
    - Oct, 2024
  • Product Management Certification
    Pendo.io
    Aug, 2023
    - Oct, 2024
  • Product Academy Fundamentals
    McKinsey & Company
    Aug, 2022
    - Oct, 2024
  • Product Operations Bootcamp
    The Commons
    Mar, 2022
    - Oct, 2024
  • Lean Six Sigma Black Belt
    The Council for Six Sigma Certification (CSSC)
    Jun, 2021
    - Oct, 2024
  • Project Management Professional (PMP)
    Project Management Institute
    Apr, 2022
    - Oct, 2024

Experience

    • Canada
    • Information Technology & Services
    • 1 - 100 Employee
    • Product Manager
      • Oct 2022 - Present

      Granify is a B2B2C e-commerce optimization company that uses deep learning models to engage online retail shoppers based on 500+ parameters to drive conversion and reduce churn. Granify is a B2B2C e-commerce optimization company that uses deep learning models to engage online retail shoppers based on 500+ parameters to drive conversion and reduce churn.

    • Canada
    • Education Administration Programs
    • 700 & Above Employee
    • Sessional Lecturer
      • Jul 2022 - Present

      Currently teaching Business Analytics to 150 MBA students, training them on the fundamentals of Excel, SQL, Tableau, and communication. Currently teaching Business Analytics to 150 MBA students, training them on the fundamentals of Excel, SQL, Tableau, and communication.

    • IT Services and IT Consulting
    • Product Manager
      • Mar 2022 - Oct 2022

      Arctic Labs is an agile web/mobile development agency that builds applications for clients in the Toronto area and helps with SR&ED tax credit applications. • Implemented a digital cloud for a $40MM real estate client by creating mobile responsive workflows, which eliminated phone/PC context switching, reducing administrative emails by 50/week and shared office usage by 20%. • Developed and prioritized requirements with clients, planned sprints, facilitated daily scrums with the agile team, shipping 40% more features beyond initial scope of work. Show less

    • United States
    • E-learning
    • 1 - 100 Employee
    • Lead Product Manager
      • Sep 2021 - Jun 2022

      Jack Westin is a profitable medical education technology startup offering courses, tutoring, admissions consulting, and free practice materials to premedical students. • Championed the voice of customers from 200+ interviews, 3000+ support tickets, and 300+ user stories to execute 6 product launches/upgrades, ultimately onboarding 47k users (59% of TAM) and delivering $1.25MM (+45% YoY) of revenue.• Products Included: Tutoring, Course, Study scheduler, flashcards (MVP), Q&A, practice questions.• Piloted a product webinar to engage unaware clients after identifying a product learning gap with the marketing team, generating $150k revenue (56% win-rate).• Initialized and transitioned cross-functional teams (customer success, marketing, sales, operations, talent) to new hires, growing the company from 6 to 15 employees. • Defined performance metrics with product owners, built 3 connected dashboards to enable OKR/KPI tracking for the first time and facilitating A/B testing. • Transformed CRM and client data from 4 legacy sources into a single source of truth, standardized operations with 30+ API Integrations and process documentation. Show less

    • Product Manager: MCAT Tutoring
      • Jun 2021 - Oct 2021

      • Brought the tutoring product from idea to market, created product funnel, wrote marketing copy, conducted sales calls, enrolled 200 students and generated $250k (19% of revenue).• Launched a subsequent trial product to activate new users with a 80% up-sell rate.• Developed the hiring, onboarding, performance review, and continuous educationprocesses, managing 35 contractors with a 5.7% turnover rate.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • MCAT Content Creator & Tutor
      • Oct 2020 - Jun 2021

      Med School Insiders is a premedical services company with a strong digital presence on YouTube. • Anticipated student pain points and created practice questions with step-by-step solutions, assisting 50+ clients in their preparation by reducing review time by 40%. Med School Insiders is a premedical services company with a strong digital presence on YouTube. • Anticipated student pain points and created practice questions with step-by-step solutions, assisting 50+ clients in their preparation by reducing review time by 40%.

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • MCAT Instructor
      • Dec 2017 - Jun 2021

      Kaplan is a leading education services company, which included an industry-leading premedical tutoring and instruction program. Kaplan is a leading education services company, which included an industry-leading premedical tutoring and instruction program.

    • E-Learning Providers
    • 1 - 100 Employee
    • Curriculum Developer
      • Aug 2019 - May 2020

      Top Knowledge is a tutoring business centered around business and economics courses at the University of Toronto. • Launched the premedical division of the company by developing tutoring curricula for introductory biology/chemistry courses in both Mandarin and English, recording lessons and uploaded to a custom online Learning Management System. Top Knowledge is a tutoring business centered around business and economics courses at the University of Toronto. • Launched the premedical division of the company by developing tutoring curricula for introductory biology/chemistry courses in both Mandarin and English, recording lessons and uploaded to a custom online Learning Management System.

Education

  • University of Toronto
    Masters (MASc), Chemical Engineering
    2018 - 2020
  • University of Toronto
    Bachelor (BASc), Chemical Engineering
    2014 - 2018

Community

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