Marcelo Leóz Fraile

Managing Director | Board Member at Decision at Decision
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Spanish Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
  • English Full professional proficiency

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Eduardo Garcia

I worked with Marcelo on several sales opportunities and I recognize him as a great leader, committed, efficient and with great skill. I strongly recommend

Ronaldo Furlanetto da Silva

Marcelo é um IT Leader inovador, com uma capacidade incrível de posicionar as soluções de IT junto as linhas de negócio e às pessoas, entregando resultados consistentes. Tenho muito respeito e admiração pela pessoa e profissional "Marcelo Fraile".

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Experience

    • Brazil
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Managing Director | Board Member at Decision
      • Apr 2022 - Present

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • VP & Head Strategics & Big Deals South America
      • Jan 2021 - Mar 2022

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Head of Big & Strategic Deals, Cross Industry (Apps, Infrastructure, BPO)/SAP Alliance South LATAM
      • Jan 2019 - Sep 2020

      - Responsible for creating the Big Deals area and developing major strategic business in Application Services, Consulting Infrastructure Services and BPO for companies the most diverse verticals/segments.

    • Head of Cross-Industry Sales for Application Services/Board Member
      • Jan 2018 - Dec 2018

      - Responsible for all sales to Brazil and support for Latin America, including Digital Transformation and Innovation, as well as usual SAP, Oracle, Salesforce, PEGA, and CA business.- Managing the entire sales team in Brazil, directly involved in value proposition and opportunity win strategy.- 2018 target for Application Services overcome. Recognized with the 2018 Global Aces of Sales Award.

    • Senior Sales Director of Multi-Industry Application Services
      • Jul 2017 - Dec 2017

      - Responsible for realizing the largest Application Services(software license) sale of the year, which enabled country fulfilment of the 2017 target.

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Managing Director - Multi-Industry
      • Aug 2015 - Jul 2017

      - Main Challenge: secure new customers, focus on sales with LatAm coverage, including Big Deals and involving offers of Innovation Technologies, Strategic Consultancy, Operations (Procurement, HR, Finance BPO), and drive ERP/CRM (SAP, Oracle, Salesforce and Microsoft) Solutions. - The use of Innovation as a main driver in creating solutions for customer-business problems was key in achieving excellent results, securing new customers and recuperating inactive customers. - Active participation in developing and deploying the “Garage” and the Innovation Center. - Managing the Natural Resources sales team in Brazil and Latin America. Directly involved in sales value proposition and win strategy. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • CEO/Country Manager/General Manager Brazil
      • Nov 2012 - Nov 2014

      - Hired for company startup, responsible for the entire Business Plan for development and growth in Brazil, supporting and validating American Shareholders. - Also responsible for all operations including office opening, hiring and training back-office, consultancy and business development teams. - As part of the growth plan, identified and conducted the complete M&A process for ESS Brazil. - Significant results were reached through revenue development and growth in Brazilian and Latin American markets. In 1 year the company gained +150 consultants, +25 customers. Show less

    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Vice President of Sales & Solution Sales and Member of the Management Board
      • Jan 2012 - Oct 2012

      - Responsible for Infrastructure Sales (Hosting and Cloud), System Integration, Consulting, Big Deals, Innovation with Smart Metering and Solutions in Health, Business Development and Sales Operation areas. - Responsible for developing and implementing guidelines for the German Strategic Growth Plan for Brazil, wuith specific focus on Airport Solutions.- As a member of the Management Board participates in strategic decisions of the company in Brazil

    • Head of Solution Sales - Systems Integrations
      • Jun 2011 - Dec 2011

      - Responsible for Sales and Sales Consulting of Systems Integration unit, involving several technologies including SAP, focusing on large multinational companies and companies in the local market.- Responsible for the re-structuring of the sales and pre-sales, including any re-structuring of the SAP model company's operation, involving the areas of human resources, finance, procurement and project delivery and support AMS. This action resulted in an award like as the best of SAP Global Partner acting in Brazil in 2011. Show less

    • Partner & VP of Operation - LatAm and Angola
      • Sep 2000 - May 2011

      - Creation and development of the Direct Customer Service Division in all processes including Presales, Sales until Delivery, team building and development, and creating differentiated solutions and offers for end customers such as BASF, Saint-Gobain, Coast Correntes, Grupo Votorantim etc. highlight for the development of SAP Archiving specialization, positioning Complex as a reference in Brazil and the main SAP partner for this solution. The Direct Customer Division came to represent 70% of company sales. - Responsible for new market and new international customer expansion in Latin America and Angola, as well as offices in Rio de Janeiro and São Paulo, relations with SAP, social actions and company-image development. - Intense activity in preparing the sale of the company, promoting complete and ample restructuring, implementing processes, control and management systems. Responsible, together with one of the other partners, for conducting the M&A process, which culminated in the sale to Indiana Tech Mahindra. The Complex was sold after 11 years with annual sales of BRL 150 Million, +900 Consultants, +150 customers and as one of the largest SAP companies in Brazil. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • SAP Consultant/Project Manager
      • Mar 1997 - Sep 2000

      - Wide experience and intense activity in the SAP deployment project in Latin America. - Worked in SAP Implementations in Chile, Argentina, Bolivia, Peru, Uruguai, Colombia, Venezuela and Brazil. - Wide experience and intense activity in the SAP deployment project in Latin America. - Worked in SAP Implementations in Chile, Argentina, Bolivia, Peru, Uruguai, Colombia, Venezuela and Brazil.

    • Engineering Industrial Process / Industrial Maintenance / Quality Control
      • Jan 1993 - Mar 1997

Education

  • Massachusetts Institute of Technology
    Leadership in Innovation
    2020 - 2020
  • Electrical Engineering - Faculdade de Engenharia de Sorocaba - FACENS
    Electrical Engineering, Electrical Engineering
    1991 - 1996

Community

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