Experience

Bedrock Analytics

• United States
• Software Development
• 1 - 100 Employee

• Account Executive

  • Apr 2022 - Present

  I build partnerships with CPG companies seeking solutions to harmonize syndicated and retailer data. I build partnerships with CPG companies seeking solutions to harmonize syndicated and retailer data.



Zeal Creamery

• United States
• Dairy Product Manufacturing
• 1 - 100 Employee

• National Sales Director

  • Oct 2019 - Nov 2021

  Led the sales direction for Zeal Creamery, an entrepreneurial start up grass fed dairy company. Built the go-to-market strategy for a new brand during the Covid pandemic. Managed launch in the Chicago Market, and built 100+ store presence in first year. Responsible for KeHE, Dutch Farms, Certco relationships as well as new customer prospecting. Led the sales direction for Zeal Creamery, an entrepreneurial start up grass fed dairy company. Built the go-to-market strategy for a new brand during the Covid pandemic. Managed launch in the Chicago Market, and built 100+ store presence in first year. Responsible for KeHE, Dutch Farms, Certco relationships as well as new customer prospecting.



The Hain Celestial Group

• United States
• Manufacturing
• 700 & Above Employee

• Regional Business Manager, Midwest

  • May 2018 - Oct 2019

  Represented a portfolio of growing natural brands including Better Bean, BluePrint, Deboles, Health Valley, Tilda Rice, GG Crackers and Yves. Managed Midwest regional brokers and led sales efforts at key customers and distributors including Kroger, Sprouts, and KeHE. Represented a portfolio of growing natural brands including Better Bean, BluePrint, Deboles, Health Valley, Tilda Rice, GG Crackers and Yves. Managed Midwest regional brokers and led sales efforts at key customers and distributors including Kroger, Sprouts, and KeHE.



Egg Innovations

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Midwest Regional Sales Manager

  • May 2016 - Sep 2017

  Expanded current business at Kroger, Mariano’s, Jewel, Woodman’s/Certco, and Dutch Farms while hunting for new customers and opening new markets. Interviewed and on-boarded brokers for headquarter and retail network. Developed sales story to educate key retailers on Egg Innovations model and uniqueness of the Blue Sky brand, including private label capabilities. Designed internal sales reports for distribution tracking and syndicated data. Provided analysis and strategic recommendations for… Show more Expanded current business at Kroger, Mariano’s, Jewel, Woodman’s/Certco, and Dutch Farms while hunting for new customers and opening new markets. Interviewed and on-boarded brokers for headquarter and retail network. Developed sales story to educate key retailers on Egg Innovations model and uniqueness of the Blue Sky brand, including private label capabilities. Designed internal sales reports for distribution tracking and syndicated data. Provided analysis and strategic recommendations for pricing and promotional changes to respond to market conditions. Show less Expanded current business at Kroger, Mariano’s, Jewel, Woodman’s/Certco, and Dutch Farms while hunting for new customers and opening new markets. Interviewed and on-boarded brokers for headquarter and retail network. Developed sales story to educate key retailers on Egg Innovations model and uniqueness of the Blue Sky brand, including private label capabilities. Designed internal sales reports for distribution tracking and syndicated data. Provided analysis and strategic recommendations for… Show more Expanded current business at Kroger, Mariano’s, Jewel, Woodman’s/Certco, and Dutch Farms while hunting for new customers and opening new markets. Interviewed and on-boarded brokers for headquarter and retail network. Developed sales story to educate key retailers on Egg Innovations model and uniqueness of the Blue Sky brand, including private label capabilities. Designed internal sales reports for distribution tracking and syndicated data. Provided analysis and strategic recommendations for pricing and promotional changes to respond to market conditions. Show less



Bel

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Sales Planning Manager

  • 2015 - 2016

  Coordinated with marketing, sales, and supply chain teams to build and execute commercial plan. Interfaced with agency partners to provide sales expertise and create shopper marketing plans. Collaborated with cross-functional partners to launch seasonal flavors and new items. Coordinated with marketing, sales, and supply chain teams to build and execute commercial plan. Interfaced with agency partners to provide sales expertise and create shopper marketing plans. Collaborated with cross-functional partners to launch seasonal flavors and new items.



Irving Consumer Products

• Canada
• Manufacturing
• 200 - 300 Employee

• Regional Sales Manager - Midwest

  • 2012 - 2014

  Lead a $58 million Private Label and Branded sales area which included Kroger, Meijer, HEB, Giant Eagle, Roundy’s, Jewel and Amway. Managed direct customer and broker relationships (Daymon and Acosta) to achieve revenue targets. Handled all customer responsibilities including forecasting, strategic planning, P&L management, and new business prospecting. Lead a $58 million Private Label and Branded sales area which included Kroger, Meijer, HEB, Giant Eagle, Roundy’s, Jewel and Amway. Managed direct customer and broker relationships (Daymon and Acosta) to achieve revenue targets. Handled all customer responsibilities including forecasting, strategic planning, P&L management, and new business prospecting.



Wrigley

• United States
• Manufacturing
• 700 & Above Employee

• Team Leader - Convenience South

  • 2009 - 2011

  Managed a $38 million sales region, a $2 million trade budget, and six direct reports responsible for developing and maintaining relationships with customers including Hackney, Petrey, Imperial, Racetrac, Mapco, Pilot, as well as numerous other wholesalers and retailers (over 60 headquarter call points). Accountable for all aspects of P&L, forecasting, and strategic planning. Responsible for team skill set development including category management expertise and trade productivity.… Show more Managed a $38 million sales region, a $2 million trade budget, and six direct reports responsible for developing and maintaining relationships with customers including Hackney, Petrey, Imperial, Racetrac, Mapco, Pilot, as well as numerous other wholesalers and retailers (over 60 headquarter call points). Accountable for all aspects of P&L, forecasting, and strategic planning. Responsible for team skill set development including category management expertise and trade productivity. Appointed as delegate to represent convenience channel in trade spend task force to improve spending efficiency.

• Team Leader - Kmart and Commuter

  • Apr 2007 - Nov 2009

  Ran the $15 million Kmart direct business as well as the Hudson News, Paradies Shops, HDS, and Gateway Newstands relationships. Responsibilities included strategic planning, forecasting and plan execution. Worked collaboratively with Wrigley Category Manager to secure Kmart front end category captaincy and with Mars counterparts to develop various volume producing and cost saving programs.



Wrigley

• United States
• Manufacturing
• 700 & Above Employee

• National Customer Marketing Manager

  • 2005 - 2007

  Provided strategic customer marketing leadership for Extra, Doublemint, Spearmint, Big Red, Juicy Fruit, and Winterfresh brands. Directed numerous projects including Northeast Initiative, Hispanic Marketing, Kona Crème Limited Edition, 5-stick Strategy, and Competitive Environment. Led the pricing risk assessment action for Wal*Mart, Value Trade and Club businesses.

• Customer Marketing Manager - Central Division

  • 2003 - 2005

  Served as the key marketing contact for a sales division of 100+ Territory and Regional Managers. Responsible for developing structural framework for 2004 Divisional planning process and facilitating the rollout. Established and presented content of 2004-2005 National Sales Meeting for Central Division breakouts. Provided monthly sales forecasts to demand planning organization and acted as coach and mentor to team.



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Central Region Manager

  • 2002 - 2003

  Directly managed Philips’ Sonicare line at Target, Walgreens, Kohl’s, Sears, Marshall Fields, Quixtar, and Shopko. Supervised sales agencies to build business at Supervalu, Cub, and 60+ miscellaneous accounts. Responsible for all account presentations, promotional scheduling, strategic planning, and forecasting. Directly managed Philips’ Sonicare line at Target, Walgreens, Kohl’s, Sears, Marshall Fields, Quixtar, and Shopko. Supervised sales agencies to build business at Supervalu, Cub, and 60+ miscellaneous accounts. Responsible for all account presentations, promotional scheduling, strategic planning, and forecasting.



Georgia-Pacific LLC

• United States
• Paper and Forest Product Manufacturing
• 700 & Above Employee

• Team Leader - Special Channels (1998 - 2002)

  • 1998 - 2002

  Led an $80 million region which included Walgreens, CVS, Rite Aid, Eckerd, Shopko, Pamida, Ace Hardware, Tru Value Hardware, Dollar General, Family Dollar, Bill’s, Fred’s, Coremark, McLane (C-store) and e-commerce. Coached a team of three direct reports, while handling Walgreens as a direct customer. Additional positions prior to 1998: Category Manager, Account Executive Led an $80 million region which included Walgreens, CVS, Rite Aid, Eckerd, Shopko, Pamida, Ace Hardware, Tru Value Hardware, Dollar General, Family Dollar, Bill’s, Fred’s, Coremark, McLane (C-store) and e-commerce. Coached a team of three direct reports, while handling Walgreens as a direct customer. Additional positions prior to 1998: Category Manager, Account Executive