Senior Production and Marketing Executive

• Jul 2022 - Present

Marketing Executive

• Dec 2018 - Jul 2022

In my current role, I split my time between marketing communications and print production. I design digital and print marketing material for product launches and campaigns, such as catalogues, flyers, and advertising. In my production role, I manage product reprints and maintain brand accuracy and quality across our range of saleable printed products. In December 2019 I was approached to take on the position of Brand Ambassador for the UK as part of a global initiative to align the Hogrefe brand across countries. My responsibilities include maintaining design consistency in all customer-facing communications, and keeping staff informed and up-to-date with the latest design and style guidelines.In July 2019 I initiated the rebrand of Hogrefe Ltd's email campaign template. I worked with a third party to design a template that is brand-compliant, with a look and feel that reflects the website and, more importantly, that is responsive. Engagement with our email campaigns increased by 130% in the first six months. Show less

Brand and Media Manager

• Dec 2016 - Aug 2018

As the Brand and Media Manager, I lead design and thought leadership initiatives at Pamoja. My responsibilities include creating artwork for multiple marketing channels, as well as managing third party brand projects. I produce, film and edit videos for our YouTube channel, and source editorial content to help raise Pamoja’s profile as education technology experts.

Marketing Communications Specialist

• Nov 2015 - Dec 2016

- Content generation and brand management copy editing for all communication platforms, SEO. - Email marketing support copy writing and campaign building.- Video production scriptwriting, storyboarding, budget-handling, filming, sound and editing.- Management of all company social media channels Facebook, Twitter, LinkedIn, YouTube and Google+ - responsible for follower increase and engagement growth.- Maintaining relationship with PR agency for regular content generation. - Website monitoring and updates (Wordpress) using basic HTML to ensure that all web content is correct and up-to-date. Show less

Marketing and Communications Coordinator

• Oct 2013 - Nov 2015

- Implementation and management of the style guide in-line with the Pamoja brand, in collaboration with the Director of Growth and Strategy and the Marketing team.- Management, production and publication of videos: ownership of YouTube channel.- Ownership of PR strategy: working closely with PR contractor to write and distribute content across a range of educational publications. - Copy editing: ensuring messaging is consistent across all brand communications.- Collation of customer testimonials and case studies for use in print and online marketing communications.- Management of all social media accounts: Facebook, Twitter, LinkedIn, Google+.- Implementation of social media advertising campaigns - Maintenance of company blog: regularly sourcing and publishing content.- Manage email newsletter campaigns, ensuring schedule is kept to and information is up-to-date and relevant to region.- Event organisation: logistics Show less

Marketing and Communications Assistant

• Oct 2012 - Oct 2013

- Responsible for maintaining all company social media channels ensuring that all platforms are active, customer responses are immediate and regular sourcing of content.- Supporting company rebrand involving website copy updates and distribution of printed marketing materials