Experience

VisilabGroup

• Switzerland
• Retail
• 100 - 200 Employee

• Product Manager Sunglasses

  • Oct 2020 - Present



Visilab SA

• Retail
• 100 - 200 Employee

• Product Manager- Communication & Merchandising

  • Mar 2018 - Oct 2020

  - Manage the merchandising inside Visilab Group (3 banners) - Run, understand and assess merchandising action plans- Coordinate trade marketing activities together with marketing and web teams- Define in-store and web assortment plans- Supervise product communication and marketing - Contribute to S&OP process together with commercial teams and head management

• Product Manager

  • Jan 2015 - Feb 2018

  - Study the evolution of markets, analyse sales and manage the lifecycle of products- Define the business strategy (price positioning) together with the commercial teams and allocate budgets- Be in charge of product marketing developing external and internal promotion tools- Build the stores and web’s assortments and elaborate the merchandising plans- Coordinate trade marketing activities and promotion campaigns

• Product Manager Assistant

  • Jan 2013 - Jan 2015

  - Anticipate the needs of clients by carrying out competitor monitoring and interpreting fashion trends- Head the selection teams during Buying Days and lead Product Committees- Create and monitor the Supply Chain tools (automatic replenishment systems)- Guide the stores in setting their assortment plans- Be the key contact for the stores by organising internal trainings



Châteauform'

• France
• Events Services
• 700 & Above Employee

• Communications Assistant

  • Jan 2012 - Jul 2012

  - External Communication: update POS material for ATL & BTL actions and organise events- Internal Communication: create a blog and train employees- E-Marketing: improving the website and control statistics thanks to analytics tools- Newsletters: write and publish contents - External Communication: update POS material for ATL & BTL actions and organise events- Internal Communication: create a blog and train employees- E-Marketing: improving the website and control statistics thanks to analytics tools- Newsletters: write and publish contents



SEPHORA

• France
• Retail
• 700 & Above Employee

• Consultant Sales

  • Jun 2011 - Aug 2011

  - Manage the Fragrance/Beauty Department and help in-store demonstrations- Welcome and advise clients, especially foreign customers- Contribute in improving the sell out - Manage the Fragrance/Beauty Department and help in-store demonstrations- Welcome and advise clients, especially foreign customers- Contribute in improving the sell out



Régie Foncière

• Manager & Consultant

  • Jul 2009 - Sep 2010