Leong Woo Yan

Regional VP of Data & Strategy at Kaodim
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • English Full professional proficiency
  • Malay Limited working proficiency
  • Cantonese Professional working proficiency
Skills

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Credentials

  • Google AdWords Certified
    -

Experience

  • Kaodim
    • Malaysia
    • Consumer Services
    • 1 - 100 Employee
    • Regional VP of Data & Strategy
      • Nov 2017 - Present

      Roles: • Direct report to CEO for strategy and improving business performance. • Manage data team and complex data-related projects. • Design, build and drive overall strategy for the company. Achievements: • Improving business from negative contribution margin to positive contribution margin within 1 year through actionable insights, reduction in marketing spend, and improvement in revenue. • Growing from a team of 3 data analysts to a team of 10 including data analysts, digital marketing analysts, data scientists and data engineer. Show less

  • Chubb
    • Insurance
    • 700 & Above Employee
    • Head of Data Analytics, Consumer Lines
      • Jul 2015 - Nov 2017

      Roles: • Direct report to Regional Head of Analytic for building model and improving consumer lines business performance. • Advising Direct Marketing and Telemarketing Team in key business strategies. • Reason for Leaving: Moving to a startup. Achievements: • Generating incremental TARP of 30% within the first month and average 5% incremental TARP monthly from the implementation of analytical models. • Maintaining over 30% sales revenue through cross-selling and making Malaysia one of the top performers in the region. Show less

  • Digi Telecommunications
    • Malaysia
    • Telecommunications
    • 700 & Above Employee
    • Data Scientist, Data Science
      • Apr 2013 - Jun 2015

      Roles: • Responsible for leading Telenor Group initiated Projects in DiGi such as Dynamic Segmentation Profitability Segmentation, Survival Analysis, Cross-Sell and Up-Sell Model, Likelihood to Response Model, Customer Lifetime Value and Profitability Model (Teradata Value Analyzer). • Leading campaign management team in marketing strategies and targeting customers for retention and usage increase campaigns. • Guiding and training Junior Data Scientist. • Reason for Leaving: Moving to a new industry. Achievements: • Generating incremental revenue of RM 1.9mil monthly in Reload and Usage Increase Campaigns. • Generating incremental revenue of RM 1.2mil monthly in selected Mobile Internet (MI) and Value Added Services (VAS) subscription services. Show less

Education

  • National University of Singapore
    Bachelor's Degree, Statistics
    1999 - 2002

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