Leonardo Mussini

Head of Communication, Marketing, Media relations & PR at Zebre Rugby Club
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Location
IT
Languages
  • Inglese Professional working proficiency
  • Francese Elementary proficiency

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Simone Del Latte

Leonardo è un grande professionista capace di non perdere mai la voglia di crescere e migliorarsi. Approccia la vita ed il lavoro con entusiasmo, senza mai far polemica, ma anzi mantenendo sempre un atteggiamento propositivo ed ottimista. Mi ha colpito di lui soprattutto la capacità di lavorare efficacemente sotto stress e la cura dei rapporti personali e professionali con le persone che lo circondano.

Massimo Consonni ⚖️ Load Cells and Weight Transmitters Made in 🇮🇹

Leonardo is a manager with extraordinary organizational skills, he's able to relate professionally to all his stakeholders. Equipped with strong empathy, he thinks up ambitious projects involving people who collaborate with him. Well done Leonardo! keep on going !

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Experience

    • Italy
    • Spectator Sports
    • 1 - 100 Employee
    • Head of Communication, Marketing, Media relations & PR
      • Jul 2012 - Present

      𝗙𝗿𝗼𝗺 𝟮𝟬𝟭𝟮 𝘁𝗼 𝟮𝟬𝟭𝟵 I built and shared news about the Italian professional rugby team of Zebre -owned by the Italian Rugby Union- which takes part in the Guinness PRO14 and the EPCR European Cups. My content editing includes press releases, online communications, media, and social media management. I run the visibility and press coverage about the team with the local, national and international press including press conferences, players & staff exclusive audio & video interviews. I develope PR activities and events to enhance relationships with targeted external audiences. 𝗦𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟴 𝘁𝗼 𝗻𝗼𝘄𝗮𝗱𝗮𝘆𝘀 I coordinate a team of people in the media relations and content production and matchday operations. I also manage all the marketing creative department in conjunction with all the supplier. I run the production of those marketing activities regarding the club and its players both locally and in conjunction with the staff of the European competitions in which Zebre participate. I've got the ability to communicate empathically with staff and key publics through excellent communication skills. I also manage the website -structure and SEO/SEM strategy- and all the digital marketing projects like DEM, b2b digital commercial activities, etc. I produce reports on the communication performance including all the analytics by Google and all the main social media platforms. I started the franchise network with the territory grassroots clubs involved -nowadays arrived at 100- and several charities and no profit company linked to the club. 𝗦𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟳 𝘁𝗼 𝗻𝗼𝘄𝗮𝗱𝗮𝘆𝘀 I manage the whole operations of the switched home games of Guinness PRO14 away from Parma. Great success was generated in L'Aquila 2018, Viadana (Mantua) and Calvisano (Brescia) 2019 and Milan 2020. I was the author and the frontman announcer of the weekly tv show "Zebre in Meta" broadcasted on local tv and on streaming during the 2012/13 season

    • Musicians' fiscal, retirement & copyright consultant
      • Jun 2010 - Present

      Chairman and general manager of the cultural venture called VINYLISTIC. The association provides many services and consults to all the subjects involved into the live music business like artists, Djs, clubs and media. Our mission in the italian music industry is especially focused into defending the vinyl culture and giving fiscal, retirement and copyright consultancy to the many associates. Chairman and general manager of the cultural venture called VINYLISTIC. The association provides many services and consults to all the subjects involved into the live music business like artists, Djs, clubs and media. Our mission in the italian music industry is especially focused into defending the vinyl culture and giving fiscal, retirement and copyright consultancy to the many associates.

    • Italy
    • Spectator Sports
    • 100 - 200 Employee
    • Match Day press officier
      • Feb 2016 - Nov 2016

      Part of the italian rugby union media team covering the home games of italian National team in the RBS Six Nations and in the November Internationals. I took care of the digital and social media before, during and after the games in conjunction with FIR media manager, international and National broadcaster and the competition collegues. I also took care of the live storytelling of the and of the press conferences quotes before helping the players in the mixed zone with the press attending Part of the italian rugby union media team covering the home games of italian National team in the RBS Six Nations and in the November Internationals. I took care of the digital and social media before, during and after the games in conjunction with FIR media manager, international and National broadcaster and the competition collegues. I also took care of the live storytelling of the and of the press conferences quotes before helping the players in the mixed zone with the press attending

    • Ireland
    • Spectator Sports
    • 200 - 300 Employee
    • Event Press Officier and head of media relations
      • Mar 2015 - Jun 2015

      I took care of the media duties at the Rugby World Cup Under 20 held in Italy in conjunction with Italian Rugby Union and WORLD RUGBY media manager. I was in charge since March planning the media strategy into a strong team and having the press relations responsability during the June match days scheduled in Parma, Viadana and of the final of Cremona of June 20 2016. I took care of the media duties at the Rugby World Cup Under 20 held in Italy in conjunction with Italian Rugby Union and WORLD RUGBY media manager. I was in charge since March planning the media strategy into a strong team and having the press relations responsability during the June match days scheduled in Parma, Viadana and of the final of Cremona of June 20 2016.

    • Match Day press officer - RBS Six Nations
      • Feb 2015 - Mar 2015

      I was part of the italian rugby union media team covering the home games of italian National team in the RBS Six Nations. I took care of the digital and social media before, during and after the games in conjunction with FIR media manager, international and National broadcaster and the competition colleagues. I focused both to the game and also to the fan experiences into the Stadio Olimpico huge village with several things activated by the Union partners I was part of the italian rugby union media team covering the home games of italian National team in the RBS Six Nations. I took care of the digital and social media before, during and after the games in conjunction with FIR media manager, international and National broadcaster and the competition colleagues. I focused both to the game and also to the fan experiences into the Stadio Olimpico huge village with several things activated by the Union partners

    • Italy
    • Spectator Sports
    • 1 - 100 Employee
    • Head of communications
      • Jun 2013 - Jul 2014
    • Social media manager and event coordinator
      • May 2010 - May 2012

      I build and follow the external communication concerning all the main social media networks (facebook, YouTube, twitter, soundcloud ) to do public relations of this primal pro team. My daily work is especially focused into acquiring new fans and potential sponsors to the event venue and linked to the club itself. I analyse the website and social data to produce and develope new marketing strategies B2B and B2C. I build and follow the external communication concerning all the main social media networks (facebook, YouTube, twitter, soundcloud ) to do public relations of this primal pro team. My daily work is especially focused into acquiring new fans and potential sponsors to the event venue and linked to the club itself. I analyse the website and social data to produce and develope new marketing strategies B2B and B2C.

    • Music
    • 1 - 100 Employee
    • Radio Show producer
      • Sep 2009 - Sep 2010

      Producer of the daily radio show called VINYLISTIC - House upon a time... Producer of the daily radio show called VINYLISTIC - House upon a time...

    • Switzerland
    • Retail
    • Private manager
      • Mar 2008 - Feb 2009

      Investment manager into a trustee company focused on hedge funds and private management. Investment manager into a trustee company focused on hedge funds and private management.

    • Associate and Investment strategist
      • May 2007 - Jan 2009
    • Investment manager & macro analyst
      • Jul 2005 - Jan 2009

      Main activities and responsibilities : Financial strategist and trader focused on currencies, tecnichal and macroeconomic analyst ; research and production of several trading systems, performance reports and investments products based on asset protection and forex/futures speculation. Main activities and responsibilities : Financial strategist and trader focused on currencies, tecnichal and macroeconomic analyst ; research and production of several trading systems, performance reports and investments products based on asset protection and forex/futures speculation.

Education

  • Università degli Studi di Parma
    Bachelor of 2nd degree, Economy and Finance
    1999 - 2004
  • Università degli Studi di Parma
    Laurea in Economia e Finanza, Economia
    1999 - 2004

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