Leonardo Gaitan Guerra

Co-Founder at Autoparti
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Contact Information
us****@****om
(386) 825-5501
Location
Bogotá D.C. Metropolitan Area, CO

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Credentials

  • Sales playbook program
    Amazon Web Services (AWS)
    Dec, 2022
    - Nov, 2024
  • The expert guide to early-stage revenue success
    Amazon Web Services (AWS)
    Sep, 2022
    - Nov, 2024
  • Software de ventas de HubSpot
    HubSpot Academy
    May, 2022
    - Nov, 2024

Experience

    • Colombia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Co-Founder
      • Feb 2022 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Automotive Industry Expansion Manager - LATAM
      • Feb 2022 - Present

      • Develop new business opportunities ensuring compliance with the sales budget and established KPIs. • Open a market for the automotive industry in Latin America by collecting information on the distribution network by country. • Define and manage commercial strategies for prospecting and acquisition of leads through sales navigator, waalaxy and lusha. • Track leads in outbound sales channels through hubspot. • Develop new business opportunities ensuring compliance with the sales budget and established KPIs. • Open a market for the automotive industry in Latin America by collecting information on the distribution network by country. • Define and manage commercial strategies for prospecting and acquisition of leads through sales navigator, waalaxy and lusha. • Track leads in outbound sales channels through hubspot.

    • Automotive
    • 1 - 100 Employee
    • Executive Director
      • Mar 2021 - Feb 2022

      • Lead the sales team to achieve new clients ensuring the execution of the schedule • Guarantee the fulfillment of the goals of profitability, customer acquisition, sales budget and level of attention of the affiliates. • Execute regional and national projects with strategic allies. • Maintain active relationships with private and public entities related to the sector. Achievements • Led the growth in the number of affiliates by 25% implementing new prospecting strategies. • I increased the execution of events by 200%, managing to increase the generation of B2B leads. • Reduced staff turnover to 0% in 12 months. Show less

    • Colombia
    • Insurance
    • Sales Manager
      • Feb 2020 - Feb 2021

      • Lead the commercial and administrative team ensuring compliance with sales targets and billing budget. • Manage lead management in CRM (Hubspot) seeking compliance with performance indicators and business goals. • Carry out the negotiation process, closing contracts and commercial agreements with B2B clients. • Design and implement sales model for digital channels. Achievements • Generated new sales for 250 million pesos executing sales strategies in digital channels. • Consolidated the commercial follow-up model, increasing productivity by 45% in customer response times. • Increased commissions by 25% through increased billing. Show less

    • Colombia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sales Manager
      • Sep 2019 - Feb 2020

      • Maintain relationship and B2B negotiation with the importer and parent company references for Colombia. • Manage the commercial team of the brand. • Lead the design, management and monitoring of KPIs. • Develop the planning, implementation and monitoring of sales activities in the country. Achievements •Increased sales by 17% in units invoiced month by month. • I improved the attention time to leads in digital channels by 450%. • Maintain relationship and B2B negotiation with the importer and parent company references for Colombia. • Manage the commercial team of the brand. • Lead the design, management and monitoring of KPIs. • Develop the planning, implementation and monitoring of sales activities in the country. Achievements •Increased sales by 17% in units invoiced month by month. • I improved the attention time to leads in digital channels by 450%.

    • Colombia
    • Retail Motor Vehicles
    • 1 - 100 Employee
    • Sales Manager
      • Sep 2018 - Aug 2019

      • Direct the execution of the brand's strategies, ensuring its positioning at the national level. • Coordinate the prospecting process and identify potential B2B business opportunities. • Design and control KPIs for sales, profitability and brand attention. • Implement sales and marketing activities according to the sales budget. Achievements •I achieved the dealer's participation within the brand, consolidating 7% market share in 6 months. •Generated a 19% higher average ticket compared to the brand's dealers in the country. • Increase by 50% the number of customers served by the sales team, optimizing the use of installed capacity. Show less

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sales Manager
      • Nov 2017 - Sep 2018

      • Lead the sales and administrative team of the branch according to the KPIs defined by management. • Design and follow up on commercial indicators (sale of new vehicles, test drive scheduling and business filing). • Coordinate commercial activities and events, publish qualified leads. • Design the sales strategy for the retail, corporate and fleet channels. Achievements •Increased the market share within the dealership by 11%, improving the conversion process. •I led the growth of the average ticket by 51%, improving the sales process of the premium segment. • Implemented management indicators for 100% of the commercial force. Show less

    • Colombia
    • Financial Services
    • 700 & Above Employee
    • Sales Manager
      • Jun 2015 - Nov 2017

      • Lead the team of sales and service executives, achieving compliance with placement, disbursements and billing indicators. • Plan and implement business strategies in key accounts, ensuring compliance with credit card placement budgets. • Monitor the merchandising area in stores. Achievements • I exceeded the commercial goal by 11%, achieving an accumulated average compliance of 121%. • Reduced service times by 30% by implementing a new model for sales advisors. • I ensured the management of indicators, achieving a 42% improvement in placement and $9,000 million COP in monthly billing. Show less

    • Sales Supervisor
      • Jun 2014 - May 2015

      • Manage the sales team (Bogota). • Develop business strategies to meet goals with main allies such as Claro, Bancolombia and Banco AV Villas. • Evaluate market opportunities for business development and growth of the B2B partner network. • Design and monitor management and compliance indicators (Activations, Billing and Acquisition). Achievements • I exceeded the billing goal by 16% during the period 2014 – 2015. • I increased the coverage of allies by 10% exceeding 2000 allies assets and 150 new links of associated businesses. • Consolidated the regional commercial team, reducing to 1% the turnover of staff. Show less

    • Colombia
    • Individual and Family Services
    • 700 & Above Employee
    • Marketing trainee
      • Jun 2013 - Dec 2013

      • Design and implement brand positioning campaigns. • Make referencing of competitors and model the market penetration strategy for allied brands. • Strengthen communication channels for the affiliate. • Design and implement brand positioning campaigns. • Make referencing of competitors and model the market penetration strategy for allied brands. • Strengthen communication channels for the affiliate.

    • Colombia
    • Insurance
    • 700 & Above Employee
    • Account Executive
      • Jul 2006 - Dec 2013

      Sales - Prospecting Sales - Prospecting

Education

  • Founder Institute
    FI Core Program - Mexico City Fall ‘23
    2023 - 2023
  • SIA - Sales Impact Academy
    The expert guide to early-stage revenue success
    2022 - 2022
  • Universidad EAN
    Master of Business Administration - MBA, Administración y gestión de empresas, general
    2017 - 2019
  • Universidad EAN
    Administrador de Empresas, Business Administration and Management, General
    2010 - 2014

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