Co-Founder & CEO

• Oct 2023 - Present

Building Mixpanel for Finance and Unit Economics. Bilanc enables companies to track their finance metrics, unit economics, the P&L, and automate their finance workflows. Companies connect their finance stack, and Bilanc automatically generates ARR, Net Dollar Retention, Burn Multiple, the P&L and other metrics they should track with an AI CFO copilot that surfaces insights, answers questions and executes finance workflows. Building Mixpanel for Finance and Unit Economics. Bilanc enables companies to track their finance metrics, unit economics, the P&L, and automate their finance workflows. Companies connect their finance stack, and Bilanc automatically generates ARR, Net Dollar Retention, Burn Multiple, the P&L and other metrics they should track with an AI CFO copilot that surfaces insights, answers questions and executes finance workflows.

Staff Data Analyst

• Apr 2023 - Sep 2023

Senior Growth Data Analyst

• Apr 2022 - Apr 2023

Senior Marketing Analyst

• Oct 2021 - Apr 2022

Marketing Analyst

• May 2020 - Nov 2021

Babylon wants to put an accessible and affordable health service in the hands of every person on earth. In the Marketing Analytics team, we leverage data and experimentation to drive user acquisition, retention and engagement. Activities & Projects: • Marketing Mix Model: built the pilot model and led the scaling and rollout of MMM across markets • Quasi-experiments: designed and executed geo-experiments and regression discontinuity researches to measure the marginal impact of… Show more Babylon wants to put an accessible and affordable health service in the hands of every person on earth. In the Marketing Analytics team, we leverage data and experimentation to drive user acquisition, retention and engagement. Activities & Projects: • Marketing Mix Model: built the pilot model and led the scaling and rollout of MMM across markets • Quasi-experiments: designed and executed geo-experiments and regression discontinuity researches to measure the marginal impact of Marketing campaigns (geo-experiments, regression discontinuity) • Product First Mile experimentation framework: set up the process and the stack within the First Mile tribe (Signup and Onboarding funnels). Designed and executed experiments that contributed to reaching KPIs targets. • Experimentation fundamentals training: trained 15+ people across the Marketing team (CRM, Digital, Product) • Analytics Engineering: designed, built and maintained Marketing models using DBT and Airflow.

Digital Data Analyst

• Jul 2018 - May 2020

In charge of Product Analytics and Growth Analytics for several YNAP partners properties (E-commerce websites and mobile apps) Activities & Projects: •Leveraged digital and transactional data to derive insights that will drive business decisions. Answer critical business and marketing questions applying statistical methods •Defined and analyzed metrics that inform the success of marketing activities and products features •Presented behavioural, marketing insights and state of… Show more In charge of Product Analytics and Growth Analytics for several YNAP partners properties (E-commerce websites and mobile apps) Activities & Projects: •Leveraged digital and transactional data to derive insights that will drive business decisions. Answer critical business and marketing questions applying statistical methods •Defined and analyzed metrics that inform the success of marketing activities and products features •Presented behavioural, marketing insights and state of business to internal and external stakeholders •Worked closely with tech teams (developers, architects) to maintain and enhance the current product analytics tracking plan leveraging the Tag Management System and App SDKs •Provided analytical support and training to several teams (SEM, SEO, Commercial, Product, Merchandising) •Designed and built dashboards to let key business partners keep track of the most important KPIs Show less In charge of Product Analytics and Growth Analytics for several YNAP partners properties (E-commerce websites and mobile apps) Activities & Projects: •Leveraged digital and transactional data to derive insights that will drive business decisions. Answer critical business and marketing questions applying statistical methods •Defined and analyzed metrics that inform the success of marketing activities and products features •Presented behavioural, marketing insights and state of… Show more In charge of Product Analytics and Growth Analytics for several YNAP partners properties (E-commerce websites and mobile apps) Activities & Projects: •Leveraged digital and transactional data to derive insights that will drive business decisions. Answer critical business and marketing questions applying statistical methods •Defined and analyzed metrics that inform the success of marketing activities and products features •Presented behavioural, marketing insights and state of business to internal and external stakeholders •Worked closely with tech teams (developers, architects) to maintain and enhance the current product analytics tracking plan leveraging the Tag Management System and App SDKs •Provided analytical support and training to several teams (SEM, SEO, Commercial, Product, Merchandising) •Designed and built dashboards to let key business partners keep track of the most important KPIs Show less

Business Analyst Intern

• Nov 2017 - Jul 2018

Internship. Business Analyst for the B2C Channels (Retail, E-shop). Main activities: •KPIs design and reporting •Exploratory data analysis (EDA) to drive cross-functional (Marketing, Sales, Merchandising) business actionable insights; •Sales forecasting; •Market Basket analysis; •Poduct line performance analysis; •Brick and Mortar stores performance analysis. Internship. Business Analyst for the B2C Channels (Retail, E-shop). Main activities: •KPIs design and reporting •Exploratory data analysis (EDA) to drive cross-functional (Marketing, Sales, Merchandising) business actionable insights; •Sales forecasting; •Market Basket analysis; •Poduct line performance analysis; •Brick and Mortar stores performance analysis.