Experience

AGR Consultores
• Brazil
• Business Consulting and Services
• 1 - 100 Employee
• Head Commercial Efficiency

  • Oct 2022 - Present


Leroy Merlin

• France
• Retail
• 700 & Above Employee

• Strategy and Innovation Director

  • Jun 2021 - Jun 2022

  Structuring the execution of the strategic projects of the business capabilities leaders with the IT areas, orchestrating the construction of the project roadmap, value generation, deliveries, improvement of existing processes, application of appropriate methodologies for each project, publication of IT performance monitoring indicators, and deliveries (“build” and “run”), ensuring the integration of Brazil’s IT with the Group’s global platforms and the smooth communication of project deliveries for the entire company. Leadership of six employees. Reporting to the CTO.• Implemented the business capabilities model for all company areas, creating a process for strategy breakdown, lead prioritization, resource allocation, investments, and result measurement.• Structured the dissemination of innovation methodologies for employees (design thinking, problem-solving, product discovery), creating a conducive and open internal environment to welcome ideas and external stimuli collected through trend research to be carried out in the business capabilities within the innovation ecosystem. Show less

• Project, Pricing and Product Information Director

  • Jun 2018 - May 2021

  Understanding, developing, and executing all projects, products, and new processes in the commercial area, acting as a transversal leader of the product domain. Leadership of 17 employees. Reporting to the Executive Director of Products.• Led the pricing centralization by implementing an AI system for price suggestions based on the strategies definition made alongside the product managers.• Structured product data entry, reducing TTO (Time to Market) from 145 to 28 days.• Implemented a new systemic performance model for services, saving BRL 40 million in the first year.• Developed the supplier portal, creating a communication and interaction environment, generating greater efficiency in delivery schedules, understanding the reasons for rejecting orders, and generating revenue of BRL 4 million through premium subscriptions. Show less



DIA Brasil

• Brazil
• Retail
• 700 & Above Employee

• Commercial Strategy and Project Director

  • Jun 2016 - May 2018

  Structuring and implementing the strategy area, consolidating desynchronized actions in an area responsible for the monthly closings of the commercial area, price competitiveness, market intelligence, and projects. Leadership of 23 employees. Reporting to the CEO. • Led the sales committee with the business directors (commercial, operations, franchise, and finance), executive directors, and the CEO, defining sales actions and objectives that fostered a gain of 2 pp in market share. • Structured the transversal performance model, designing and implementing the pricing strategy, margin and allowance results, market intelligence with NPS and consumer research, and product creation. Show less



Seed Inteligência

• Head Insights

  • Jan 2015 - Apr 2016

  Investor and managing partner in charge of building the delivery model with the market. Leadership of five employees. Reporting to the other investors. • Created the retail business model, improving the intelligence of physical stores using flow counters with aisle readers and Wi-Fi to identify hot areas and customer return counters. • Structured all deliveries with customers such as Boticário, Via Retail, and Centauro. Investor and managing partner in charge of building the delivery model with the market. Leadership of five employees. Reporting to the other investors. • Created the retail business model, improving the intelligence of physical stores using flow counters with aisle readers and Wi-Fi to identify hot areas and customer return counters. • Structured all deliveries with customers such as Boticário, Via Retail, and Centauro.



Analyse2

• Finland
• Software Development
• 1 - 100 Employee

• VP Professional Services

  • Sep 2011 - Jan 2015

  In charge of building the market action process for the company’s internationalization, defining the action strategy and structuring solution offers, deliveries, and value generation for retail customers. Leadership of 21 employees. Reporting to the CEO. • Led the professional services teams in Russia, Finland, and Mexico with monthly visits to each of these countries, developing market intelligence projects focused on shopper and assortment segmentation, working directly with retailers among the market leaders and industries as sponsors and category captains. • Led with the Commercial VP the opening of the Russian and Mexican markets. Show less



Wal Mart Brasil

• Brazil
• Technology, Information and Internet
• 500 - 600 Employee

• Category Management Director

  • 2008 - Aug 2011

  In charge of the strategy and performance model for category management in Brazil, from research and market intelligence with category captain suppliers to internal processes to improve performance, such as space management (planograms) and SKU number limiters in product creation. Leadership of 87 employees. Reporting to the Commercial VP. • Worked with Walmart’s international team, implementing new models and leading the process of systemic integration for product information between the companies acquired in Brazil. • Implemented the space management area after a trip to the US to learn about the work model with category management of Bi-Lo and giant retailers who were part of the Ahold Group. • Implemented the pricing area with a centralized and automatic performance model according to price rules. Show less

• Item File Manager

  • 2005 - 2007

  - Responsible for Item File (Item Creation and Maintenance) and Modular Planning; - Implement and support the development of functionalities for global Item File System (OIF); - Integration project manager for Brazil Item File - Responsible for Item File (Item Creation and Maintenance) and Modular Planning; - Implement and support the development of functionalities for global Item File System (OIF); - Integration project manager for Brazil Item File



Bompreço

• Retail
• 300 - 400 Employee

• Pricing Leader

  • 2002 - 2005

  -Control Pricing definition and strategies implementation;- Design a Pricing System to control price changes based on internal strategies and competitor prices;- Support Merchandising Area into margin mix throw Categories and cost negotiation with suppliers.

• Modular Analyst

  • 1999 - 2002

  - Project to implement quantitative Modulars at Bompreço;- Process discussion with other Ahold Companies in US.