Experience

GRAMACO GRANITE & MARBLE LLC

• United States
• 1 - 100 Employee

• Head of Strategy Digital Marketing at GRAMACO

  • Dec 2018 - Present

  8730-C Greenwood Place, Savage MD 20763 - Perform strategic marble and granite market analysis including competitive analysis, research and assess rivals’ pricing policies, marketing methods, and distribution channels; - Design and elaborate on the procedures, and execution format for data gathering, evaluation (surveys, questionnaires, focus groups, lists, etc.), and disposition of the existing data; Gather and analyze data on the targeted audience (i.e. customer demographics, preferences, needs, and buying habits); factors… Show more - Perform strategic marble and granite market analysis including competitive analysis, research and assess rivals’ pricing policies, marketing methods, and distribution channels; - Design and elaborate on the procedures, and execution format for data gathering, evaluation (surveys, questionnaires, focus groups, lists, etc.), and disposition of the existing data; Gather and analyze data on the targeted audience (i.e. customer demographics, preferences, needs, and buying habits); factors affecting marble and granite demand; - Evaluate our priority client’s base in relation to segmentation and institute tailored approaches for each of the identified segments; - Develop digital and social marketing campaigns, including website content and management, online ads and email marketing, as well as direct marketing through print publications and targeted campaigns through traditional and new media; - Acting with Marketing, Creative, and Digital Leads to manage a body of work aligned against business goals audiences - Managing with Marketing, Creative, and Digital to establish deadlines related to overall department goals ensures the team is aware of key milestone dates and communicates issues related to staying on schedule - Visual design - UX/UI - Sketch - Adobe XD - SEO/SEM - HTML, CSS, Jquery, Angular JS, Javascript - Photoshop, Illustrator, Adobe Premier and InDesign - Studio Double Click - Newsletters - Project Management - Digital Marketing #CPC #CPM #CPL #CPA Show less



Agência Fixxar

• Digital Strategy at Fixxar Agency

  • Jan 2006 - Jul 2018

  - Management and reorganization in campaign structure. - Audience Manager - Definition of key KPI's to identify opportunities for sustainable growth. - Agile/Scrum methodologies - Development of trade marketing campaigns and actions to increase market share. - Strategy Management at point of sale - POS. - Performance management of E-commerce. - Implementing tag management (GA, Adobe DTM) - Benchmarking analysis becoming more competitive products. - Negotiation… Show more - Management and reorganization in campaign structure. - Audience Manager - Definition of key KPI's to identify opportunities for sustainable growth. - Agile/Scrum methodologies - Development of trade marketing campaigns and actions to increase market share. - Strategy Management at point of sale - POS. - Performance management of E-commerce. - Implementing tag management (GA, Adobe DTM) - Benchmarking analysis becoming more competitive products. - Negotiation Management and objections. - Structured planning, direct analysis of cause and effect, ensuring assertiveness in submission of tenders. - Visual design - UX/UI - Sketch - Adobe XD - SEO/SEM - HTML, CSS, Jquery, Angular JS, Javascript - Photoshop, Illustrator, Adobe Premier and InDesign - Studio Double Click - Newsletters - Project Management - Digital Marketing #CPC #CPM #CPL #CPA Show less



Meio&Mensagem

• Brazil
• Newspaper Publishing
• 1 - 100 Employee

• Digital Projects Coordinator

  • Jan 2013 - Jun 2015

  Editora Meio e Mensagem - Visual design - UX/UI (user experience) - SEO/SEM - HTML, CSS, Jquery, Angular JS, Javascript - Photoshop, Illustrator, Adobe Premier and InDesign - Studio Double Click - Newsletters - Project Management - Digital Marketing #CPC #CPM #CPL #CPA - Project reports: ("Scope, Achievements, Team Performance"); - Adserver tools: ("Publishers DFP, Studio Double Click"); - Definition of key KPIs; - Processes: ("Initiating, Planning, Executing, Monitoring and… Show more - Visual design - UX/UI (user experience) - SEO/SEM - HTML, CSS, Jquery, Angular JS, Javascript - Photoshop, Illustrator, Adobe Premier and InDesign - Studio Double Click - Newsletters - Project Management - Digital Marketing #CPC #CPM #CPL #CPA - Project reports: ("Scope, Achievements, Team Performance"); - Adserver tools: ("Publishers DFP, Studio Double Click"); - Definition of key KPIs; - Processes: ("Initiating, Planning, Executing, Monitoring and Control"); - Team leadership; - Social network; - SEO planning / optimization; - CMS performance analysis; - Google Analytics; - Adequacy tags for measurement and performance (GA). - Email Management marketing / newsletter in the Return Pach patterns;. - Information architecture ("Structure of Information, Interface Features, Interactivity, Airworthiness Design"); - Develop tagging to measure the portals; - Funnel Creation of Technological Innovation; - Creation of branding activities; - - Programming languages (Java, J2EE, JSP, NodeJS, XML, PHP, HTML, JavaScript); - User behavior analysis (Eye Tracking).

• Web Designer / Front-End

  • Jan 2010 - Jun 2013

  - Visual design - UX (user experience) - SEO/SEM - HTML, CSS, Jquery, Javascript - Graph Design - Photoshop, Illustrator, Adobe Premier and InDesign - Studio Double Click - Newsletters - Project Management - Digital Marketing #CPC #CPM #CPL #CPA