Leonardo Abella - MBA

International Account Manager - East Europe at Fast Components Europe
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Ingles Full professional proficiency
  • Francés Limited working proficiency

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Marina M.

Leonardo participó en un proyecto con nuestra consultoría y afirmó su capacidad así como sus habilidades comerciales además de un profundo conocimiento en idiomas. Es privativo y se mostró paciente durante todo el proceso. Gracias Leonardo por tu predisposición.

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Experience

    • Spain
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • International Account Manager - East Europe
      • Jun 2023 - Present
    • Colombia
    • Manufacturing
    • 200 - 300 Employee
    • Account Manager - Grupo Exito
      • Apr 2021 - Sep 2022

      • Accountable of P&L and account profitability. • Define strategies to ensure responsible budget and GTN compliance. • Coordinate the execution and implementation of innovation strategies in the customer. • Execute the commercial plan to ensure Sell in & Sell Out, in order to reach the KPIs required by the organization. • Direct negotiation with the customer to maximize portfolio optimization, in order to ensure optimal numerical distribution. • Debt collection and settlement of commercial activities. Show less

    • Information Technology & Services
    • Account Manager - Alcoholic Beverages
      • Oct 2019 - Apr 2021

      • Ensure compliance with sales goals and KPIs for the Alcoholic Beverages Business Unit in Colombia.• Define and execute Sales and Marketing strategic plans for the assigned Business Unit.• Responsible for public contracting with the state Alcoholic Beverages companies of Colombia.• Manage Sales and Marketing budgets.• Build the sales forecasting for the business unit.• Debt collection and settlement of commercial activities.

    • Account Manager - Caribbean Region Exports
      • Jan 2018 - Oct 2019

      • Ensure compliance with sales goals and KPIs for the Export Business Unit from Colombia, Peru and Ecuador to the Caribbean.• Build commercial relationships with current customers and open new international markets/customers.• Manage Sales and Marketing budgets.• Build the sales forecasting for the business unit.• Responsible for optimizing and purifying the portfolio in order to generate better profitability.• Debt collection and settlement of commercial activities.

    • Ukraine
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Supervisor
      • Feb 2017 - Jan 2018

      • Team leader of a 7 person team - 5 sales representatives and 2 market developers. • Responsible for achieving the company-mandated KPIs. • In charge of monitoring, developing, and maintaining customer relationships through sales plans. • Provides constant support to the Trade Marketing department to ensure effective execution of marketing campaigns. • Supervises prompt payment from clients to maintain a healthy account receivable. • Team leader of a 7 person team - 5 sales representatives and 2 market developers. • Responsible for achieving the company-mandated KPIs. • In charge of monitoring, developing, and maintaining customer relationships through sales plans. • Provides constant support to the Trade Marketing department to ensure effective execution of marketing campaigns. • Supervises prompt payment from clients to maintain a healthy account receivable.

    • Colombia
    • Food & Beverages
    • 400 - 500 Employee
    • Assistant Brand Manager Marketing - Flour Category
      • Sep 2016 - Feb 2017

      • Responsible for planning and executing the marketing plan for the Flour category in Colombia – “Haz de Oros” Brand• Reviewing and presenting commercial and marketing KPIs• Leading the profitable and sustained growth of the brand through in-store activities with the final consumer• Monitoring point-of-sale activities.

    • Assistant Brand Manager Marketing - Soap Category
      • Apr 2016 - Aug 2016

    • 1 - 100 Employee
    • Costumer Development analyst - Softeners Category
      • Dec 2015 - Apr 2016

      • Responsible for ensuring the correct implementation of marketing and sales strategies at the point of sale for "Suavitel" brand.• Support in strategic and tactical campaigns focused on direct and indirect channels.• Analysis of growth opportunities through sell-in and sell-out sales of the brand by customer.• Review of portfolio sales by customer.

    • Assistant Brand Manager Marketing - Deodorant Category
      • Nov 2014 - Dec 2015

      • Support in marketing campaigns for Speed Stick and Lady Speed Stick Brand• Analysis of internal market to find opportunities for improvement and growth of the brand by region or channel• Development of ideas in POP material.• Analysis of NIELSEN data and support in presenting results.

Education

  • EAE Business School
    MBA in Innovation and Change Management, Business Administration, Management and Operations
    2022 - 2023
  • Ichec Brussels Management School
    2012 - 2013
  • Universidad ICESI
    Economía y Negocios Internacionales
    2008 - 2015
  • Universidad ICESI
    Mercadeo Internacional y Publicidad
    2013 - 2015

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