Leona Kral

Senior Vice President, Strategic Alliances at JSG
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Location
New York City Metropolitan Area

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Senior Vice President, Strategic Alliances
      • Jul 2023 - Present

      New York City Metropolitan Area

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Thought Leader and Advocate for the Alliance Management Profession
      • 2009 - Present

      Greater New York City Area Certified Strategic Alliance Professional (CSAP) and a Member of the ISO 44001 Business Collaboration Standards Technical Advisory Committee 2015-2017 President, Tri-State Chapter 2013-2015 ASAP Board of Directors 2009-2015 Leader of the Verizon community of alliance professionals and ASAP members Speaker at the ASAP Global Alliance Summit and other ASAP Events: 2023 - Alliance vs Ecosystem Capability: What's the Difference? (Alliance Summit speaker) 2023 -… Show more Certified Strategic Alliance Professional (CSAP) and a Member of the ISO 44001 Business Collaboration Standards Technical Advisory Committee 2015-2017 President, Tri-State Chapter 2013-2015 ASAP Board of Directors 2009-2015 Leader of the Verizon community of alliance professionals and ASAP members Speaker at the ASAP Global Alliance Summit and other ASAP Events: 2023 - Alliance vs Ecosystem Capability: What's the Difference? (Alliance Summit speaker) 2023 - Partnering with Nature: Follow Your Breath to Better Health (Alliance Summit speaker) 2021 - Principles of Collaborative Business Relationships (webinar speaker) 2020 - Alliances and Start Ups (roundtable facilitator) 2019 - Partnering Capability Assessment Platform (panel participant) 2015 - Partner Ecosystems: Digital Healthcare (panel moderator) 2015 - Alliance Professionals in the Channel (webinar speaker) 2015 - Innovation through Alliances (panel moderator) 2015 - Leading Change in Alliances (summit speaker) 2014 - Effective Channel Management (webinar speaker) 2014 - Channels and Alliances (summit speaker) 2013 - Executive Engagement and Alliances (summit speaker) 2012 - Social Responsibility and Alliances (summit speaker) CA-AM (Certificate of Achievement - Alliance Management) CSAP (Certified Strategic Alliance Professional) Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Alliance Executive - Strategic Global Technology Partners
      • Sep 2021 - Dec 2022

      New York City Metropolitan Area Together with partners, delivered best-in-class technology solutions to provide exceptional customer experiences, strengthen customer relationships, and drive greater shareholder value and revenue. The mission of the Global Technology Partner team was to make this happen by transforming the way Verizon works with technology partners. We orchestrated collaboration across the Verizon business, and created joint GTM business plans with our partners that focus on driving execution. • Responsible… Show more Together with partners, delivered best-in-class technology solutions to provide exceptional customer experiences, strengthen customer relationships, and drive greater shareholder value and revenue. The mission of the Global Technology Partner team was to make this happen by transforming the way Verizon works with technology partners. We orchestrated collaboration across the Verizon business, and created joint GTM business plans with our partners that focus on driving execution. • Responsible for developing and leading the Global Technology Alliance business across a portfolio of strategic partnerships. • Create and execute joint Go-To-Market business plans with our Global Technology Alliance partners to deliver significant and tangible results for our customers, partners and Verizon. • Own the overall relationships - ensuring collaborative peer-to-peer leadership engagement, consistent governance and strategic relevance.

    • 5G and MEC Partner Ecosystem Leader - Corporate Strategy
      • Aug 2019 - Aug 2021

      Basking Ridge, NJ Developed partnership strategies to generate new revenue growth and profitability. Drove market recommendations, strategic alignment, and internal collaboration across Verizon with a focus on developing and growing the 5G and MEC ecosystem.

    • Sr. Manager - Mobile Computing Device OEM Partnerships
      • Feb 2016 - Jul 2019

      Basking Ridge, NJ Alliance Team and Partner Portfolio leader; partnered with PC OEMs and across the partner ecosystem to deliver the value of Connected Mobile Computing.

    • Partner Programs Associate Director
      • 2009 - Jan 2016

      Basking Ridge, NJ Managed partnerships in security, cloud, and a global joint venture. Developed and implemented new partner programs and new partner models.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Global Alliance Partner Program Director
      • 2003 - 2008

      Basking Ridge, NJ Developed and managed the Avaya Alliance Partner Program, which earned VARBusiness' coveted 5-Star Award for excellence in 2007 and 2008 (program for Service Providers, System Integrators and other strategic Avaya Alliance Partners.)

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Advertising Account Manager
      • Jan 2003 - Dec 2003

      International Travel Communications - Worked closely with media agencies and travel agencies to develop B2C digital advertising strategies and run results driven campaigns.

    • France
    • Telecommunications
    • 700 & Above Employee
    • Global Business Transformation Director - EMEA
      • 1999 - 2002

      Europe Cross-regional leadership and collaboration with marketing and sales executives to implement new CRM tools and processes. Business requirements management; business process improvement; CRM strategy development and communications; change management, stakeholder management, communications, and training development and delivery. Speaker at CRM workshops across Europe and Middle East

    • Marketing Director
      • 1997 - 1999

      Warren, NJ Established and led new teams and programs: Direct Marketing, Telemarketing and Lead Management, Marketing Automation.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Partner Marketing Manager
      • 1991 - 1997

      Bridgewater, NJ

Education

  • Rutgers Business School
    BS and BA, Marketing and German
    1986 - 1991
  • Jack Welch Management Institute
    Master of Business Administration (M.B.A.)
    2013 - 2016

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