Experience

Milieu Insight

• Singapore
• Market Research
• 1 - 100 Employee

• Head of Community

  • Apr 2020 - Present



YouGov

• United Kingdom
• Business Intelligence Platforms
• 700 & Above Employee

• Deputy Head of Panel, APAC & MENA

  • Feb 2018 - Apr 2020

  In charge of APAC Panel Strategy Planning, Panel Operations, Panel Management and Panel Delivery (Online sampling). Highly sensitive in reviewing personal data security practices and manipulating personal identifiable information. Offering the industry in-and-out knowledge and identifying data, developing strategies that will translate into actionable insights to support the long-term APAC panel operation and articulate the challenges and opportunities for the APAC business by market. I develop and implement standards and processes for my team to ensure accuracy. Continually establish a consistent, project management framework and initiate close communications across teams. I have proven track record of working across multiple and wide geographical scaled operations, multi-channel and multi-lingual in the fast-paced and demanding working environment. I responsible for the global panel team direction, coordination, and evaluation of panel operations functions in the MENAPAC region. I am accountable for setting and achieving operational goals, strategic team planning and always looking for ways to improve operations efficiency. I manage the career growth and development of the team, and I am responsible for the full staffing lifecycle of my team. Show less



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Manager, Panel Management and Operations, Media Measurement

  • Aug 2015 - Feb 2018

  • Digital Media Measurement including traditional TV Audience Measurement panel set-up in Singapore Panel recruiting (hybrid), developed workflow to bridge Face-to-Face and online recruitment methodology (affiliate/ online media) to recruit a large-scale multi-platform/ single-source panel from scratch within 2 months • Process owner of media panel management and day-to-day operations Managed panel satisfaction and successfully prevented high attrition and even poor performance or behavior from the panel by understanding their ultimate needs • Took part in the Digital media system integration across multiple GfK internal platforms. Implemented fraud-detection standard checks procedure to identify suspicious respondents from registering into panel • Developed the Incentive program to entice panelists and ensured it fits the project's budget • Partnered with vendors to enhance company services and boost revenue without compromising quality. Developed the strategy to lower operations cost through recruitment method optimisation and negotiation. • Managed suppliers and internal contract staffs to ensure they can meet the performance standards. Prepared contract and aligned T&Cs with suppliers • GfK Inter-department communications Primary liaison point between the global support team and the Singapore local panel management team. Managed to verify through the best practice recommended by the GfK global team and localised it to the actual running in Singapore Show less



Rakuten AIP

• Japan
• Market Research
• 1 - 100 Employee

• Resource Development Lead

  • 2014 - Aug 2015

  • Global Panel team managementWas mentoring panel planners in 5 other offices (CN, HK, JP, KR, TH)Oversaw the global panel team operational, budgetary and developed strategy of online panel recruiting and retention activitiesConducted trainings to make sure knowledge equally shared to other team members stationed in different countriesDelegated, prioritized and simplified panel operation workflow to operate as productively and efficiently as possible• Initiated Landing page optimisation by Google Analytics and implemented responsive landing page layout to improved conversion rate• Optimised traffics from affiliates site to AIP panel site registration, successfully making a 20% Conversion rate improvement• Introduced panelist fraud-detection standard check procedures to mitigate risk for high volume fraud panel• Panel recruitmentAnalysed recruitment affiliate/ media's performance. Experienced in conducting various recruitment campaignsPartnered with offline fieldwork supplier to recruit hard-to-reach users/ respondentsMaintained consistent panel recruitment to avoid high levels of attrition and poor performance panelManagement of marketing materials such as e-newsletters, e-polls, monthly surveys, incentive and lucky draw campaign• Panel management and panel retentionManaged retention through the application of developing new responsive panel site to increased survey response rate and largely reduced panel dropout rateImplemented lucrative loyalty programs by increasing redemption options partnered with outside vendors to reduce internal operation costs• Panel resource developmentInitiated partnership with local offline fieldwork supplier and online panel provider in Asia. Improved AIP capability to offer best service/ solution to clients.Perform assessment of the new potential partner/ affiliate operation process and report/ present findings to the management. Responsible to integrate & connect affiliate operation into Rakuten AIP process. Show less

• Senior Planner, Resource Development

  • 2013 - 2014

• Planner, Resource Development

  • 2012 - 2013



Ipsos

• France
• Market Research
• 700 & Above Employee

• Team lead, Data processing, KL CoE (Center of Excellent)

  • 2011 - Dec 2012

  • Responsible to liaised with internal clients - global Ipsos in-house researchers before every project starts (project spec includes survey types, sample size, fieldwork region, data format, etc.) I assigned and cascaded down project requirements to my DP team for execution.• Developed good rapport with internal clients. Managed to built an initial team of 7 to a stable team of 15 people in my team.• Management reports for top management team reviews of my team utilisation versus project volume. Justification reports were needed to analyse project issues and defines action plan to resolve project issues.• Worked with vendors for projects that are overflown from my team capacity. Assured vendors work according to project timeline and delivered reports in due course. Liaised closely with vendor and assured they can respond to Ipsos request in a timely manner.• Followed Ipsos Global organisational policies, regulations and Ipsos Global Standards Quality Assurance. Maintenance of project documentations are well-organised in a central project document repository. Ensured QA documentations are completed and procedures are followed.• Provided consultative service to Ipsos in-house researchers for a proper project set up including quota set up, data collection program set up and sample set up before a project starts.• Day-to-day workload includes the running of basic day-to-day research projects and the handling of data-processing tasks.• Experienced in data manipulation and construction into specific format which applies Ipsos in-house product and tool - Pinpoint™, Brand Value Creator (BVC), etc.• Analyzed logic checks and quota balance to make sure data is correct before final result/ data file is delivered to client.• Transformed raw data to tables and charts according client tabulation specs.• Experienced and well trained in managing data for various data formats (SPSS/ ASCII/ Excel/ SPSS Dimension and Surveycraft - CADE/ CATI). Show less

• Senior Data Processing executive

  • 2010 - 2011

• Data Processing executive

  • 2008 - 2010