Director Category Management & Marketing

• Sep 2023 - Present

Team lead for the category management & marketing of crop protection, fertilizers and seeds in the Cluster Plant Based Solutions. Team lead for the category management & marketing of crop protection, fertilizers and seeds in the Cluster Plant Based Solutions.

Head Of Professional & Specialty Solutions EMEA

• Jan 2018 - Sep 2023

BASF Professional & Specialty Solutions ("P&SS") offers solutions to control pests, weeds and diseases for Urban and Rural Hygiene markets, Turf & Ornamentals, Industrial Weed Management, Forestry and other Non-Crop applications. With our team we manage 8 different market segments where we serve a broad range of customers types, from end-user to distributors and integrators. My expertise is in managing and motivating multicultural teams to achieve excellent results under complex and ambiguous conditions. We successfully secured the in-licensing of a new biological fungicide and launched several new products in various market segments. We also managed 2 M&A projects to acquire and divest assets. Member of APE Extended European Steering Committee and AP Global Leadership Team. Show less

Business Area Director, Crop Protection ASEAN

• Oct 2012 - Dec 2017

Overall responsibility for the business management for BASF’s Crop Protection, Pest Control and Clearfield Rice Seed business in the ASEAN region (Indonesia, Thailand, Malaysia, Vietnam, Myanmar, Cambodia, Philippines, Singapore). Managing a team of >130 full time employees and >250 sales promoters Developed an integrated regional market approach strategy for 7 countries by adapting the country distribution structures, initiated product development and increased the farmer demand creation capacity of the country organizations. .Initiated and implemented a strategic collaboration project with NGOs in ID and TH (Better Rice Initiative Asia- BRIA including Steering Committee member). Implemented an award-winning sales team digital management tool in the region.Successfully prepared and implemented the companies’ entry into Myanmar.Member of AP Global Leadership Team. Show less

Country Manager Turkey

• Nov 2007 - Oct 2012

Overall responsibility for BASF's Crop Protection, Professional Pest Control and Clearfield sunflower business in Turkey. Established complete overhaul of the market approach from exclusive distributors to a mix of direct sales to retailers and extension of the distributors. Adapted internal processes (budgeting, project management, R&D, sales planning, selling costs management) and introduced new money collection systems to customers. Managed 5 new product launches and secured in-licensing of 4 new products. Show less

Team Leader Field Crops & Seed Treatment, Market Management Europe

• Nov 2005 - Oct 2007

Lead 2 teams of marketing and technical specialists developing new solutions for field crops and seed treatment markets: Defining and implementing integrated crop strategies; product- and project management Incl. life cycle management, key account management for seed companies, personnel management (9 persons)

Seed Business Manager Europe

• Apr 2003 - Apr 2005

Buildup of new activity of seed treatment in BASF Europe: Hire experts, develop application technology center, start product development, implement Key Account Management. Buildup of new activity of seed treatment in BASF Europe: Hire experts, develop application technology center, start product development, implement Key Account Management.

Global Product Manager Seed Treatment

• Apr 2002 - Mar 2003

Develop and market seed treatment solutions Develop and market seed treatment solutions

Global Product Manager Seed Treatment

• Nov 2000 - Mar 2002

Define and implement global product strategies & maintain third party relations. Global active ingredient manager for fipronil and triticonazole. Involved in global Bayer / Aventis merger via antitrust clearing, divestment team support & due diligence (2000-2002) Part of “Hold Separate Business Management” organization during the acquisition of the fipronil assets by BASF (2002-2003) Define and implement global product strategies & maintain third party relations. Global active ingredient manager for fipronil and triticonazole. Involved in global Bayer / Aventis merger via antitrust clearing, divestment team support & due diligence (2000-2002) Part of “Hold Separate Business Management” organization during the acquisition of the fipronil assets by BASF (2002-2003)

Crop Manager Horticulture Benelux

• Jun 1995 - Oct 2000

Responsibele for Product and Market Management for vegetables products, Strategic Marketing management, Promotion and sales campaigns, Market research. Member of 2 European Crop Segment Teams Project-Leader for 2 European projects Responsibele for Product and Market Management for vegetables products, Strategic Marketing management, Promotion and sales campaigns, Market research. Member of 2 European Crop Segment Teams Project-Leader for 2 European projects

Account Manager Crop Protection West Netherlands

• Jun 1991 - Jun 1995

Commercial Technical Advisor

• Sep 1989 - May 1991

Technical support for sales teams and growers in the Netherlands and Belgium for chemical and biological crop protection, fertilization and growth-regulation. Technical support for sales teams and growers in the Netherlands and Belgium for chemical and biological crop protection, fertilization and growth-regulation.