Experience

Winona State University

• Higher Education
• 700 & Above Employee

• Assistant Professor

  • Aug 2008 - Present

  Assistant Professor of Marketing Teaching Principles of Marketing, Marketing Research, Integrated Marketing Communications, Qualitative Research/Account Planning and Small Business Consulting Assistant Professor of Marketing Teaching Principles of Marketing, Marketing Research, Integrated Marketing Communications, Qualitative Research/Account Planning and Small Business Consulting



QuestGropwth Partners, Inc.

• Principle

  • 2004 - Dec 2009

  Founding partner in consultancy that helps small to medium sized organizations identify and realize opportunities for profitable, sustainable growth. Was instrumental in creating the QuestGrowth Guidesm and the QuestGrowth Startersm. Services include strategic facilitation, research, planning, training, coaching, implementation and progress monitoring. Founding partner in consultancy that helps small to medium sized organizations identify and realize opportunities for profitable, sustainable growth. Was instrumental in creating the QuestGrowth Guidesm and the QuestGrowth Startersm. Services include strategic facilitation, research, planning, training, coaching, implementation and progress monitoring.



LEON TYLER Marleting Research, Inc.

• President

  • 1987 - 2005

  Founded marketing research firm specializing in designing and implementing custom, quantitative research tools for generating the information needed to effectively develop and manage products, brands and communications. Clients included a broad range of companies in the consumer package goods, durable goods, financial services, retail and business-to-business categories. Duties included research direction, employee selection and training, and financial management of the company. Developed and defined marketing research methodologies combining behavioral and attitudinal measures with multivariate statistical tools including LTMR’s proprietary Evolutionary Choice Modelingsm. Designed, executed and presented findings and recommended applications for more than 400 individual research projects addressing issues concerning the development, packaging, pricing and effectiveness of new products, services and brand communications. Show less



Grapentine Company, Inc.

• Vice President

  • 1985 - 1987

  Opened and managed Minneapolis office for this supplier of quantitative marketing research. Serviced the marketing information needs of numerous companies including O. M. Scotts, The 3M Company, Pioneer Hybrid, Fallon, and Carmichael Lynch Advertising. Duties included client service; research design; data analysis; and the generation, reporting and presentation of findings and recommended applications. Opened and managed Minneapolis office for this supplier of quantitative marketing research. Serviced the marketing information needs of numerous companies including O. M. Scotts, The 3M Company, Pioneer Hybrid, Fallon, and Carmichael Lynch Advertising. Duties included client service; research design; data analysis; and the generation, reporting and presentation of findings and recommended applications.



Market Structure Research, Inc.

• Vice President

  • 1984 - 1985

  Responsible for research direction, client service and client development for marketing research supplier specializing in the application of multivariate statistical analyses in the areas of communications effectiveness, attitudinal market segmentation and offering formulation. During this period developed several marketing research tools that combine behavioral and attitudinal measures to address both “what?” and “why?” issues. Responsible for research direction, client service and client development for marketing research supplier specializing in the application of multivariate statistical analyses in the areas of communications effectiveness, attitudinal market segmentation and offering formulation. During this period developed several marketing research tools that combine behavioral and attitudinal measures to address both “what?” and “why?” issues.



Frevert & Hall

• Research Director

  • 1981 - 1984

  Responsible for research direction, client service and client development for marketing research supplier specializing in the application of behavior-based tools in testing and projecting sales potential for new products in the consumer packaged goods category. During this time developed the 3M CONII concept testing procedure and SALESFORE sales projection model. This model is still the standard new product concept testing procedure for several 3M divisions. Responsible for research direction, client service and client development for marketing research supplier specializing in the application of behavior-based tools in testing and projecting sales potential for new products in the consumer packaged goods category. During this time developed the 3M CONII concept testing procedure and SALESFORE sales projection model. This model is still the standard new product concept testing procedure for several 3M divisions.



Tonka Bay Yachts

• Sales Manager

  • 1979 - 1981

  Managed sales and marketing activities for Trojan Yachts, Cobalt and Correct Craft dealership on Lake Minnetonka while attending University of St. Thomas MBA program. Duties included management of the sales force, development and implementation of advertising and sales promotion programs, and direct sales of new and used vessels ranging in size from 16 to 42 feet. Managed sales and marketing activities for Trojan Yachts, Cobalt and Correct Craft dealership on Lake Minnetonka while attending University of St. Thomas MBA program. Duties included management of the sales force, development and implementation of advertising and sales promotion programs, and direct sales of new and used vessels ranging in size from 16 to 42 feet.



Drill's Marine Corporation

• Marketing Director

  • 1975 - 1979

  Managed sales and marketing activities for a recreational boating dealership that sold new and used sailing and power vessels, operated a ship’s store and operated two Lake Superior marinas. Duties included sales of new Trojan Yachts, Ericson Yachts, Down East Yachts and Lyman Boats; sales of used power and sailing vessels; creation and implementation of promotional programs; and inventory management. During this period, Drill’s Marine became the second largest dealer for Ericson Yachts in the US. Show less



Clothes Corral

• General Manager

  • 1974 - 1975

  Managed all merchandising and operations for a failing, multiunit Levi Strauss specialty store selling casual wear for men, women and children. Successfully closed all stores and liquidated all merchandise. Managed all merchandising and operations for a failing, multiunit Levi Strauss specialty store selling casual wear for men, women and children. Successfully closed all stores and liquidated all merchandise.